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SEO for Video, Google, SEO and Flash Websites - SEO Podcast - Number 84
Video SEO works best when you upload to YouTube first, use keyword-rich file names and titles, embed videos on web pages, and repurpose content across multiple platforms to maximize reach and search visibility.
Key takeaways
- Upload videos to YouTube first because Google owns YouTube, which benefits search placement.
- Use keyword-rich file names before uploading, then set a matching keyword-rich title on the platform.
- Embedding a video on a webpage turns video optimization into standard on-page SEO work.
- Use TubeMogul and other video sharing sites to distribute videos broadly after YouTube.
- Repurpose one video into audio, transcription, and blog post to reach multiple channels.
Google has a relationship with YouTube. That would probably be the very first place I would put my video.
About this episode
We discuss how to get your video on the first page of major search engines. This does include youtube.com. We also discuss Google's ability to parce Flash websites. Finally the Top Position Snatchers discuss Google losing staff in top positions to Facebook. Visit our Facebook SEO page. We are the host of the most popular SEO Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST…
Questions this episode answers
How should I optimize a video for search engines?
Give the video a keyword-rich file name before uploading, set a keyword-rich title on the platform, add relevant tags, embed the video on a webpage so standard SEO applies, distribute it on sites like TubeMogul, and encourage viewers to share it. Upload to YouTube first because Google owns YouTube.
Does having Flash on my website hurt my SEO or appearance in search results?
Yes. Google Preview cannot render Flash, so Flash elements show as a blank space in search result previews. The hosts recommend against all-Flash websites and suggest using an image in place of Flash on the homepage so the preview looks appealing to searchers.
How does repurposing video content help with SEO?
The hosts record a video, pull the audio for iTunes, send the audio for transcription, and post the transcript on their blog. One piece of content goes five directions, expanding reach across Ustream, YouTube, iTunes via Podomatic, and the website blog.
Why does a complete Google Places listing matter for local SEO?
Google Places shows you a percentage score and tells you exactly how complete your listing is. The hosts recommend reaching 100 percent completion, which includes adding video, because a more complete listing outperforms less complete competitors in the same keyword area.
Terms defined in this episode
- SEVO
- Search engine visitor optimization, a concept the hosts use meaning optimization starts at the SERP by ensuring the meta description drives clicks before a user ever visits the site.
- Google Preview
- A feature where clicking a magnifying glass icon on a Google search result shows a visual preview of the webpage. It cannot render Flash, displaying a blank space instead.
- TubeMogul
- A video distribution platform mentioned in the episode that lets users upload and distribute videos to multiple video sharing sites at once.
- Google Places
- A Google listing for local businesses that shows a completion percentage and allows businesses to add details including video to improve local search performance.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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