10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Video SEO works best when you upload to YouTube first, use keyword-rich file names and titles, embed videos on web pages, and repurpose content across multiple platforms to maximize reach and search visibility.
Google has a relationship with YouTube. That would probably be the very first place I would put my video.
We discuss how to get your video on the first page of major search engines. This does include youtube.com. We also discuss Google's ability to parce Flash websites. Finally the Top Position Snatchers discuss Google losing staff in top positions to Facebook. Visit our Facebook SEO page. We are the host of the most popular SEO Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST…
Give the video a keyword-rich file name before uploading, set a keyword-rich title on the platform, add relevant tags, embed the video on a webpage so standard SEO applies, distribute it on sites like TubeMogul, and encourage viewers to share it. Upload to YouTube first because Google owns YouTube.
Yes. Google Preview cannot render Flash, so Flash elements show as a blank space in search result previews. The hosts recommend against all-Flash websites and suggest using an image in place of Flash on the homepage so the preview looks appealing to searchers.
The hosts record a video, pull the audio for iTunes, send the audio for transcription, and post the transcript on their blog. One piece of content goes five directions, expanding reach across Ustream, YouTube, iTunes via Podomatic, and the website blog.
Google Places shows you a percentage score and tells you exactly how complete your listing is. The hosts recommend reaching 100 percent completion, which includes adding video, because a more complete listing outperforms less complete competitors in the same keyword area.
Hi, and welcome to the Unknown Secrets of SEO Podcast. What's up, everybody? Welcome back to another fun-filled Friday of the Internet Marketing Unknown Secrets of SEO. We are your friendly neighborhood top position snatchers. That's right. I like that term. And our mantra is, don't be a douche. Don't be a douche. And you're going to see that on t-shirts at some point in the near future. This is podcast number 84. You're listening to the most popular SEO podcast on iTunes. I think we went through a name change, right? Now we're SEO Podcast Unknown Secrets of Internet Marketing. I don't know. Yeah, because I did some research. And at one point, people searched for internet marketing more than SEO. And now they're searching more for SEO instead of internet marketing. So you've got to have a name change because we all know that there's a significant importance to having the keyword early in a particular title, like your title page or, I don't know, your H1 tag or, you know, maybe. I think that's cool because it's going to kind of lead into what we're talking about. That's like back to basics. Back to basics. That's like, oh, keyword. Oh, your keyword depends on where you put your keywords and your content and how it gets indexed and where your placement comes up. And keyword density, this is yours, I think. Oh, I'm sorry. No, no, no. You don't have to apologize. It's all good here. Let's see. As always, we want to have the tip from the last podcast. The tip from the last podcast was make sure your Google Places ad is 100%. Yes. As in filled out completely, 100% complete, or at least more complete than everybody else in your city. In your competitive keyword area. Yeah, there you go. Yeah, because it's clear in Google Places, when you get onto Google Places, they tell you. They'll tell you right there. You're 90% done. You're 50% done. And some of the components of that are going to be video. Hey, you know what? You
should probably go back and listen to the last podcast to find out what those components are. A little bit of news. Wow, let's see. Oh, I like this one. So, Fired by Facebook is like a Facebook group. And it turned out about 7% of companies have fired someone because of Facebook posts, Facebook or Twitter posts. 20% have disciplined someone. And I was just kind of going through the list and there was one girl who was let go because the day before she was interviewing, she was pronouncing how she hoped she was going to be able to pass the drug test. And her photo had her with a joint. Oh, God. It should change that name to like idiots.com. I also saw another little article which was interesting in that bad-mouthing your boss can be free speech. Yeah, our facts are saying hit cancel and stuff. Yeah, I remember the one you said with the British chick and the boss was gay. Oh, that was hilarious. Yeah, that was hilarious. Well, you know, the whole, but it's, you know, we all kind of recognize free speech. We understand free speech is important. And, good, we killed it. There was some electronic animal in the back making noise and we killed it. And so, is that free speech? And what, you know, what rights do you have as a company? I mean, yes, you have the right to free speech and I have the right to fire you because you're doing damage to my company. I mean, where's, where's the balance? I don't, I don't know. Maybe there isn't a balance. And we had a life-size picture of the galaxy. I just like the galaxy sound. It's really cool. By the way, if you listened to the podcast where Paul was bad-mouthing the iPad, I believe you got something to say about that? Is that me? Are you sure? Yes, I want an iPad now. I mean, I think I like to retract something like every, I like the newspaper, like every edition. I got something else
I need to retract about the keyword selected to it. So, if you don't know, immediately after we press stop recording, that's when we do our disclaimer. Yeah. The galaxy came out, they had a big ad, the coolest thing in CNN. I'm on my front screen of CNN homepage and the whole screen kind of, what's the best way to describe that, kind of warps or like goes down the drain, pulls down, like going down a drain into an image of the galaxy. And I was like, wow, homepage CNN, that's some bucks. And it looked cool. And, you know, we were talking about this this week. My opinion is the galaxy is what Paul was hating on on the iPad, which is, it's just a big cell phone. It's a big Evo. Yeah, exactly. And where the iPad actually is large enough to actually be useful in some areas, the galaxy is just kind of a big pain in the butt iPhone, except it's an Android. Evo. Yeah, that's a good one. Yeah. Except wrong network. That's a big Evo. Hey, I printed out our stats from Facebook. I think this is pretty cool. Just go over a couple things real quick. Of our followers, we're up to 57 now. Likes, not followers. I'm sorry. 58. 58? I just saw it today. Really? That was this, I printed this this morning. I am lying. No, no, but I mean, it could be, maybe somebody unliked us. And you know what? We're glad to see you go. If you don't like us, we don't like you either. I think it might be 57. Let's see. Again, still, I don't know what the deal is. It's 75% male, 25% female. Where are the females? Come on. You gotta like us. You gotta like us. We're handsome, and we're funny, and we're geeks. You know, geeks are cool, right? And we'll do the next podcast. No, never mind. In drag? Yeah, I was gonna say. No, God, no. I was gonna say shirtless, but. We want to attract the female
listeners, not drive them away in droves. I know, that's why I was like, yeah, I'm not gonna do that. 43 listeners in the United States, three in the United Kingdom. Here's just some other countries. Honduras. We've got a guy here, Javier, from Honduras. I don't know how he's listening from Honduras and being here. Lebanon, Mexico, Philippines, Romania. That's what's up, man. That's pretty cool, yeah. And then, I don't, there's another chart here. Oh, four active users. Of our active users, 0% are female. So, come on, ladies. Let's just. Carol Baskin is on Facebook. Wait. Oh, this has gotta be old stats, because that's right. She did, and I don't know. Shout out to you, Carol. Thanks for the post about. Posterious. Posterious, thanks, Chuck. Yeah, because I was like. Chuck's gonna make a little comment about that later, because he's like our tweet decker. For real. What I'd like to say, if you are a Facebook friend, and you like us on Facebook, give us a shout. You know, holler at us, hey, I just liked you on Facebook. Tell me your URL. We'll give you some love, because I always see the number go up, but I don't know who is new, who is old, because I don't have everybody memorized. So, holler at us. Let us know you hooked us up. I wanted to give this a shout out to one of our listeners. Thank you. Proactive Patrol. They actually gave us a free license. I don't know how many. That's good. 12 months. Is that just one license? Why don't you guys get it? Yeah, I'm actually gonna try it out on my laptop. Yeah. Thanks, Matt. That's what's up. We thank you. We have a company-wide virus, but I think some of the guys would like to use it at home. And yeah, we'll talk about it. It's everything, anti-everything. I love that title, anti-everything. Yeah, I liked it too. From Proactive Patrol. And they're, again, they're given to charity at least half or something. Yes, they're donating, for all their
software, they're donating to a kid's grant to children. You know, I have a soft spot for children, so I'm like, hey, I'll definitely support your cause. I'll take a look at the product, you know, give you a good review. So, shout out to Matt Dixon at Proactive Patrol, and all the guys at Proactive Patrol. Here's a punch in the face, Matt. There you go. Shout out to Strong Mothers, new follower on YouTube, says, real quick, love the podcast. I really like how candid you are. I tried podcasting, and you have taught me it doesn't have to be absolutely perfect. As a matter of fact. What is she saying? Is she saying it's not perfect? I just caught that, too. Matter of fact, it's better if it's not. Great information on SEO, even better personalities. Thanks. You're a smart woman. You're both really funny. I really like the song at the end of the podcast. It is a good song. She just became my favorite listener, by far. James Slattery, thanks for shouting out to us on Facebook. I actually took a look at those links, and I want to talk more about these at another date, ubl.org and distributearticles.com. And James should be at PubCon, right? I've been following PubCon on Twitter. If you guys are following us on Twitter, I've retweeted a couple things from there. One of them says that, I think, Google Instant is making SEO harder and pay-per-click more expensive. By the way, after I retweeted that, I kind of realized there's actually no evidence. There may be evidence for that, but I don't know the link to the evidence. What about Cutts? I may be, yeah, he's at PubCon, so he hasn't returned my call yet. So I'm sure as soon as he gets back and he takes care of all the business that comes before me, he's going to give me a call. Don't be a douche, Matt. Yeah. Hook it up. Come on. Hey, give the top position snatchers a call. Thank you. That is us. So what
is on the menu for today? Well, we've been threatening for a while to get back to basics, and I thought, you know what? We've been threatening so long, maybe we should just stick one more thing in front of it. So we are getting back to basics. We are going to get back to basics. In a minute. In a minute. Real soon. What I wanted to talk about today, because you know what we haven't mentioned is Google Preview. Because I don't know what it is. Yeah, Google Preview. Yeah, you do. You're the one who brought it. Hey, dudes, check this out. That's why I haven't talked about it. They're right about it. What is that? Yeah, I didn't know that's what it's called, Google Preview. Yeah. So you have to click. You have to click on the little magnifying glass right there, and then you can preview the rest of them. It's kind of interesting. We're doing an article today, this morning. It does not parse Flash. So if you've got Flash on your website, or if you Google Preview YouTube, there's a big blank area, because you have to have Flash in order to see those videos. Well, it's interesting, because the very same day, they actually announced that they're better able to parse Flash text. And actually, I wanted to ask our listeners, keep an eye out for any substantially Flash website that shows up on the first page of the SERP. Yes. Because we've never seen it. You know, we still say, don't have an all Flash website. We're going to continue to say that until, I don't know, say 20% of the websites we see on the first page are actually all Flash. Yeah. Until that point, we're going to be conservative, and we're going to do the right thing for our clients, and we're going to make sure that they have maybe some Flash in it. Although, with Google Preview, you want to double think. You want to think about that again. Hey, if Google Preview is showing a big blank
space in your website, do you really want that look and feel? Does Jim still have a blank space? It's so funny, though. Yeah, no, it's true. I was looking at it today. As long as it's Flash, it's going to be blank, because they can't do the imaging of the Flash. Okay. Well, that sucks. But what I would say, how does this affect you? Like, last week we talked about all the changes that's going on. Think about that Flash that's on your homepage, and really think about the way your homepage looks. Everybody's heard it. You only get one chance to make a first impression. If I preview your website, and it's garbage. You know, I'm not even going to bounce. I'm not even going to click. Yeah, yeah. There's got to be a new word for that, like, not clicking. Yeah, I'm just not going to click. So, it's even more important to make sure that your homepage, or whatever the landing page is from that link, is attractive. It's cosmetically appealing. Appealing. So, remember, we've said this a long time ago. Sevo begins at SERP. Yeah. Oh, man. Search engine visitor optimization begins at the SERP. Make sure your description, your meta description is there, so that Sevo, that's where Sevo begins, so that when your SERP is displaying that meta description, you've got the right content in there that make you, you know, to drive those people to actually click. And now you've got to make sure that you don't have this flash there, so that people, you know, your website actually looks like your website in that Google preview. Yeah. And what I would say, no. All right. Because that's, yeah, that's going back to basics, and I don't want to keep going into that. But I'm going to say it anyway. All right. If you don't have a description tag, Google will just pull random text from that page, and I wouldn't want to take the chance of Google pulling something that I didn't want people to see. Exactly. All right. Yeah.
That's true. I don't, do you know what time we, I don't know what time we started. I don't know when we're going to, we'll be done when we're done. Videos. Videos. So everybody knows videos have a lot of value. They have a lot of value to search engines. They have a lot of value to clients. There is some debate. Should you have a video automatically come on when you come onto a page? We've opted in some cases to actually have the video play right away. But we've also opted to make sure that a cookie is stored so that that video never plays automatically again that the user actually has to hit play. With this new issue of the Google preview, I was looking at a couple of websites, and there was a website with a big screen and a play button. And I was like, well, why is that one showing up? You know, how is Google able to parse that one? Maybe it can parse videos or something. Turns out they had an image. And when you click the image, that image was replaced with the video that played. So that's one way that you can, you know, if you've got an image as a background behind your flash, maybe that'll work. I don't know how. I don't know, but try an image. And I don't know. Oh, so videos are very important. They're important, we believe, for actually search engine placement. Google gives some value. You know, users give value to videos. So is Google going to give value. By the way, I did see this tweet that just popped in my mind. It's only 1% of searches are even affected by Google's download time factor. Oh, the, like your... The load time. Yeah, load time. Load time. So that's just an interesting stat. Well, okay, 1% is a very small number, but it probably equates to, I don't know, a few hundred million. Yeah, it could be a hundred million searches. And think of this, though. If it's affected, so that may
mean you went from one to two. Okay. You know, you went from two to three or something. So, you know, that's the statistic is only 1% are being affected. Does it, you know, what's the effect? Obviously, if you're in position 10 and it bumps you to 11, that's a huge effect. Yes. But, you know, anyway, keep that in mind. I just, I like numbers and that's an actual number. The number one. So, how do you optimize your videos? How do you get your videos so that they show up readily in search engines so that, maybe more importantly, that lots of people view them? All right, step number one. Create a video. That's good. I love that. Because I say that most people, I'm going to go out on a limb and say most people, even people listening, probably don't have a video on their website. You guys have been listening. You know you need a video. Wait, before I say that, do we have videos on our website? We do, we don't, but we have access to Ustream and we have links to YouTube and yes, we, we, you're right. I thought Chuck, we put one of Chuck's videos on there. No. Oh. Not yet. So, that'll be done this afternoon. Hey, we're not saying that we optimize for our own videos. We're kind of like the mechanic who drives a really crappy car because he doesn't get paid to fix his car. So, um. Don't do as we do, do as we say. Do as we say. Yes, thank you, Dad. Yeah. Yeah. Yeah. Um. So, the first thing that you want to do, uh, second thing, because you want to have a video. And by the way, if you don't have a video, we have a listener who can help you out because he's put together a really nice video for us. Oh, yeah. Is, uh, is Darren Bowie. Um, so, so give him a shout, follow him on, uh, Facebook and hit him up and he can put together a nice little
video for you. Or he might even give you some advice on, on, on, you know, just how to do it yourself if, uh, if you're really low on budget. So, the second thing you want to do is you want to optimize your keywords. Um. So, here's my question. Every time, whenever you used to read this, because I've read this a few times before, okay, how am I going to do that? Because, you know, you can't put text in videos or you can't put text in a video that Google's going to be able to read. So, how are you going to put keyword, give me a good place to put a keyword in my video. Well, here's, here's, here's an interesting thing is, you know, that question comes from if I just throw the video on YouTube, right, what, what control do I have? Of course, there's a description of the video that should have keywords in it. Um, there's probably some keyword titles, uh, for YouTube video. Uh, we've got a guy who's doing it for us, so I don't, I haven't looked at it in a while. So, you can like, so let's say there's like a description tag. Not in YouTube. Okay. Okay, so what this article, by the way, this article is by Michelle B., uh, and I got this article from, um, a website. Just Google five basic, yeah, five basic tips for video optimization. We want to make sure that she gives credit. She has a nice smile there. That's kind of, that's kind of nice, yeah. But she's not a listener, so. Yeah, yet, so maybe we could convince her and then we'd have, uh, uh, you know, 20, 26%. Yeah, there we go. Um, so what she's talking about is now you embed that video actually in a website. And then frankly, uh, once you put it in that website, it, it, it really becomes standard SEO processes. Uh, so, uh, you know, when they say title tag, they mean title tag. When they say, I don't know
what tags is, uh, when they say URL, uh, or link text, they're talking about the URL should be relevant to the information in the video, uh, and so should link text coming back to it. Yeah, she also said you could put it in your file name. You can put keywords in the file name itself. This video is about, uh, uh, Chuck's social media marketing video is called social media marketing. I just gave it the name. Yeah, social media marketing. It's a good one. What is this video about? Social media marketing. So it's in its file name. By the way, it's a wrap. You guys need to go, go listen to it. Yeah. You can find it on our Facebook page. Uh, and you can also just go to YouTube and, and, um, look up the SEO most serious and the SEO rapper. And, and I'm sure you'll find, uh, come up with the latest video. But actually, yeah, it was actually filmed here in eWebstyle. We're really proud of that. I was a videographer and I mean, I pushed play. Uh, you were, you were, you were the, uh, main cameraman. That's right. He was like, hey man, go push play. I'm all over that. I'm all over that. You don't have to tell me. I'll figure it out. I got it. Okay. Except it should have been recorded, I think. I don't know. Yeah, that. Oh, technology. When are you ever supposed to push the red button? For real. That doesn't even make sense. You can also put keywords in your link text. And, link text, I think she means anchor text. Yeah, well, yeah, I think, uh, yeah. Well, no, I think links. So, links, like, on the rest of your website coming back to that video. Okay. You know, really it's standard SEO stuff. Yeah. I think the video is throwing you off. Yeah, I'm just. Yeah. What? Distribute videos on video sharing sites. Of course, that's just, uh, kind of, you know, a way to get your video out there. Uh,
Tube Mogul is, is one where you can do that, apparently. Implement a linking strategy. So, you want to cross-link your videos. Really, this is all standard SEO. As soon as you embed that video inside of a webpage, now you're really optimizing the webpage. You know, so, uh, keep, keep that in mind. Encourage viewers to share your videos. So, if they're embedded in the video. By the way, you know, uh, our Ustream video, for those, so there are probably some of you who are actually watching this on, uh, on Ustream. Maybe some of you are actually watching it on our embedded page on eWebStyle. We were threatening long enough, and it's now there. And, uh, so if you go to e-webstyle.com slash Ustream, it actually forwards you to our page that has the Ustream video embedded in it. That's what's up. So, here's one thing that I want to, I want to kind of backtrack with the distribute videos on video sharing sites. I, here's what I would say. You know, put them on as many plays as you can. Put them on TubeMogul. But, uh, here's what I would say. Google has a relationship with YouTube. That would probably be the very first place I would put my video. Without a doubt. Without a doubt. Just because they, I mean, not in relationship, where they own each other. I mean, the video, Google owns YouTube. So, that's what I would say. Make that your number one place to put that video. Just because of that relationship. I can't even tell you exactly how that relationship will affect your search engine placement for that particular video. But we can say it won't be bad. Yeah. There you go. Just, you know, play it safe and put it on YouTube. And, in fact, the videos that, um, uh, that we put in, uh, Google Places, we always put YouTube videos in Google Places ads. That's part of getting us to the 100%. Yes. Uh, which we mentioned earlier today. Um, so, encourage video, share, viewers to share
video. What that really means is, hey, right under, you know, we need to add under our Ustream video. Hey, share this with people. Um, we, we have our Facebook link and Twitter link on almost every page. Um, I don't recall exactly if it's on our Ustream page. Um, it, it also needs to have, um, you know, separate Facebook links right under it. So, people can share it and chat and, and all that good stuff. In fact, some of you watching may even be looking at that page going, how come he doesn't know this? It's clearly not, not here or right there. Uh, one or the other. Um, and then repurpose your videos. One of the things, the thing that I take away from this is, uh, I don't know if you guys know, our process for this podcast is, we do the video 9.15 Central Standard Time, uh, on Fridays. And, out of the video, we pull out the audio. That audio gets sent off and gets transcribed. Uh, that transcription goes onto our blog. The audio then goes onto iTunes. So, I think that's what she means by repurposing. It's gone, like, five different directions by the time it gets onto, uh, onto iTunes. Uh, onto iTunes. Yeah. Uh, which is actually at Podomatic. And, um, I think that's it. I think, uh. Let's bring in our video guy. Because when we have a video to do, it's pretty much Chuck's responsibility to do it. So, let's talk to the video expert about how he promotes his videos. When he does, what's the? Promotion. Video promotion. Yeah, there you go. Yeah. What is the strategy for, you know, what we're talking about in today's podcast? Bring in the third top position snatcher, Charles Lewis, also known as the SEO rapper. Thank you for joining us again. So, there's some people chatting with us over there. Yeah, got some people chatting. A lot of people watching online. Good. Um, so, it's been good. It's been good. Very good. You know that. Y'all are funny. People
are laughing about y'all. Shout out to Darren. Shout out to Anna. I see she's watching. She had a couple questions. So, uh, is she a Facebook listener? Facebook friend? I think we have an Anna Facebook friend. Um, well, right now, me and her with Twitter in the town. Oh, sorry. She may be on Facebook. I'll check in the minute, Anna. And if you're not, just like us and then the answer will be yes. Yes. Yes, she is. A like on Facebook. So, what's your kind of take? You've heard us talk a little bit about videos and you have some experience and then you've got a video that has almost 800,000 views or something. So, we're pushing a million. That's three quarters of a million already. That's awesome. Yeah. In total, with all of the videos, probably have cracked a million. That's awesome. But, yeah. Basically, you want to, first off, title it right. Right. Right. The problem I see is a lot of people won't, when I back up some, you make sure your file name is pretty cool. Right. Kind of like an image, right? Right. And what I see is some people will upload to YouTube and they won't change the video title. Right. And so, the title ends up being the file name. Oh, yeah. Like, one, two, three, four, action by .mp3. .mp3. Yeah, yeah. Or quick or MOV. Oh, yeah. I see that. I see that on YouTube. That's because they didn't change the title. Before you upload it, change the title. Or you can change it after it's up there. You can change it after you upload it. Yeah. So, I usually give it a keyword-rich file name, searchenginemarketingvideo.mov. Right. Upload that. Right. Change the title to search engine, I mean, social media marketing. Right. And then, make sure I put my tags in there, social media marketing, SEO rapper, internet marketing, e-web style, you know, tag it with all of this stuff. Right. And then, upload it, then YouTube it, Vimeo it, Google Video it, all of them.
Right. You know, blast it out there. Facebook it, Twitter it. Do you put it, do you embed it on a page? I know you've got theseorapper.com, and that's got a lot of your old videos. Do you embed it in a page there, or? Yes. Yeah. Yes and no. On theseorapper.com, yes, I embed them all there. Right. You can go there and watch them directly. That just kind of helps increase your viewership. Right. The more views that way, the more places people can watch it without necessarily going to YouTube. Right. But then, some places don't allow embeds. Right. So then, they'll get a link. Oh, okay. Okay, cool. Cool. Well, that is how you do videos. I think we're actually running out of time, right? Yeah, we're kind of close. So, I think you've got a little bit of news for us. We've got some blank stare news. Hold on. Wait, wait. Blank stare, are you ready? Oh, blank. Yeah, blank stare news. Plus, they can't see anybody because I forgot to turn on the light. Oh. Oh, no. Dark stare. That's like, really blank. That's really blank. So, I'm just a white shirt floating around. Halloween is over, guys. You can turn on the lights now. I have some comments on those pictures. Oh, do you? Yeah. Hey, but, no, real talking, blank stare news. So, apparently, a lot of people, engineers and people in high places at Google have been getting offers and roadmands to leave. Remember, one guy left back in September, went to Facebook. A lot of them go to Facebook, right? A lot of them go to money, like $500,000 bonus and all this here. And so, they got another guy. He turned down. First, he turned down a 15% raise and $500,000. What? So, Google turned around, gave him $3.5 million in stock. Wait, wait, wait. So, he worked for Google. Somebody was trying to get him. He said no. To a 15% raise and a $500,000 signing bonus. Wow. And then Google turned around, even though he's, as a
reward for saying no. Yeah. Wow. Here's $3.5 million. So, here's like six stocks. Yeah. Yeah. Yeah. Six stocks. Six stocks. And, of course, he signed. Matter of fact, it says he quite wisely accepted Google's offer. So, yeah, shout out to you. You. Yeah, whoever you are, you know. Wow. Thanks. Google, but what was interesting to me is, why are people even considering leaving? Well, you know, and I don't know if you've got an answer. One answer that I saw is, I think there's like some 65,000 people work for Google. Yeah. And some of the people leaving now are saying that there's a little more bureaucracy. It's a little bit harder to get things accomplished inside of Google. There's like 3,000 employees at Facebook. Yeah. I mean, it's the number one site. It's actually eclipsed. Has it eclipsed Google? It's eclipsed Google. And they've got, what, a tenth of the employees. So, there's a lot of opportunity. I mean, you can come in and then the next 61,000 people who get hired, if they get to the point of Google, are under you. Yeah. Right? So, there's a lot of opportunity in that. Plus, they just have so much money to just throw at people. You know, a $500,000. It's interesting because you hear a 15% increase and then a $500,000 signing bonus and you're like thinking in terms of what we earn and what the average guy earned. It's like, well, the 15% increase could be like $100,000. Yeah, exactly. I'm like, so, for us, like, you know, I don't even care about the 15. Just give me the $500,000. Yeah, yeah, yeah. I'll stick it in the bank and increase my salary at 3%. But then when you see three, it's kind of like, yeah. Then you start, yeah. Cha-ching. Yeah. You do the happy dance. Yeah. Real though. So, yeah, I'm taking the day, week off. Yeah. Yes. I'm just taking off. Yeah. I'll be back. I'll be back. Dot, dot, dot. But, yeah, there have been a couple big defections there. So,
and I almost thought that we need to, like, come up with a song, you know, Janet Jackson's What Have You Done For Me Lately. Yeah. It's Google's What Have You Changed For Me Lately. Because, I mean, every three weeks, every week, we got, like, two or three. Can you sing it again? Changes. Break out the Janet Jackson. The Rhythm Nation dance. Rhythm Nation dance. It was a march. Yeah, it was a march. That looked like an oomphaloo. By the way, it was a march. Google changes a lot of stuff. And I think that's great. It's a testament to their, I think, you know, it'd be very, easy to rest on their laurels. By the way, wasn't there laurels who just left them? Anyway, it'd be easy for them to rest on their laurels. And they're not doing it. You know, they're staying on top of things. And that's great. That makes our job as top position snatchers, you know, all the more fun. But, even Rome, so, that's why I think, you know, it's good. Yeah, I agree. Just like AOL and, you know, Netscape was the number one browser. I don't see them. Yahoo. Yeah, there you go. I don't see anyone competing with them for a while. It's certainly possible. It's going to be tough because they're the type of empire who will buy you before we fall. Yeah. Oh, that's true. We'll buy you and shut that down. We'll buy you and make it better. Yeah. That is true. Competitor, yeah, we'll buy it. Now we're homeboys. So, once again, we have avoided back to basics. So, we appreciate your patience as we're getting back to basics. We can make this recommendation and go back and listen to podcast one, two, three, four, and five probably. We do have somebody say that they were watching one. I cannot remember. I just looked at my notes. I'm about to give them a call here in a second. ProcessServer.com. I called him, I'm about to give him an analysis. He was like, hey, I'm
listening to your podcast. I'm on number three. And I was like, oh, wow. Could you remind me? What did I say and what did I sound like back then? I was like, wow, you got a ways to go. We have a listener in Norway who's downloaded 72, I'm assuming it's 72 podcasts recently. So, I probably went back and listened to all of them because this is podcast number 84. We've actually come to the end of this podcast. We thank you so much, A. We didn't really cover. You can follow us on Twitter. You know what? They say the definition of insanity is doing the same thing over and over again and expecting a different result. So, I don't want you to go onto iTunes. I don't want you to actually create an account. And I don't want you to give us a review because I've got to try something different. Yeah, subliminal. Go to our homepage. Also, you can find out how to get in touch with us on our homepage. Yep, there's a quick little form over there. It actually has a caption out, I hear. And fill out that form. We'll give you a free analysis of your website. Yeah, I'll do it myself. And then I'll call you and talk about it with you. For free. How's that? The SEO rapper's going to call you. That's pretty awesome. You can also email us. Email us. Email us. Email us. Email us. Email us. Podcast at e-webstyle.com. Us-us. Us-us. That's the plural of us. You can, I said Twitter, facebook.com slash e-webstyle. Please go out there and like us. You can actually go into Podomatic. We've gotten a review on Podomatic, so that's awesome. We've got friends following us. We've got people following us. Podomatic is a place where you can find a lot of good music and is the company with which we host our podcast. Did I cover all of it? Did I miss anything? I think that's it. That's it. That's all the ways you can find us. Stalk us
until some nerdy genius comes up with another one. That's all there's going to be for right now. You have been listening to the most popular SEO podcast on iTunes. We are your friendly local top position snatchers. My name is Chris Burris. I'm Paul Hanson. Charles Lewis. Bye-bye for now. Bye-bye for now. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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