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SEO For Web Designers : What you should know by Pawan Sahu #441
Web designers need core SEO knowledge including site structure, mobile-first design, image optimization, page speed, schema markup, crawlable URLs, and HTTPS to build websites that rank and convert.
Key takeaways
- Pages should be no more than three to four clicks deep from the home page.
- Mobile-first design is essential, and responsive alone is considered the minimum acceptable standard.
- Large images slow page load times, so compress and optimize them using correct file formats like JPEG, PNG, or WebP.
- A website that takes two to three seconds to load faces higher abandonment rates.
- Web designers should always include titles, descriptions, schema markup, and search engine-friendly URLs as baseline SEO steps.
About this episode
SEO For Web Designers : What you should knowWhether you're building a new site or revamping an existing one, these are the top SEO tips to keep in mind for web design.
Questions this episode answers
What SEO basics should every web designer know?
Web designers should understand site structure with pages no deeper than three to four clicks, mobile-first design, image optimization using correct file types, page speed, schema markup, crawlable and search engine-friendly URLs, HTTPS, and including title tags and meta descriptions on every page.
Why does mobile-first design matter for SEO?
Google uses mobile-first indexing, meaning it primarily crawls and ranks the mobile version of a site. The episode recommends mobile-first as the top priority, followed by mobile-friendly, then responsive, with responsive alone considered the bare minimum for any new website.
How does page speed affect SEO and user behavior?
A website taking two to three seconds to load faces higher abandonment rates. High bounce rates signal negatively to Google and can hurt search rankings. Tools like GTmetrix can help measure and diagnose speed issues, and techniques like gzip compression and reducing server requests improve load time.
What tools does the episode recommend for web design and SEO?
The episode recommends GTmetrix for measuring load speed, a responsive web design testing tool for checking sites across devices, and Screaming Frog SEO for site audits. These three tools were specifically cited as useful for web designers working with SEO.
In their words
A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing.
Host
Surely it should be mobile first. Failing that, go with mobile friendly. Failing that, go with responsive. Failing that, get a new designer.
Guest
If you're trying to rank for a certain keyword, have a page all about that keyword. That one keyword.
Matt Bertram
Terms defined in this episode
- Mobile-first indexing
- Google's approach of primarily using the mobile version of a website for crawling and ranking, making mobile design a top priority for SEO.
- SRCSET
- An HTML attribute that lets developers define multiple images at different dimensions and DPI so the browser loads the best version based on the user's device resolution.
- CSS sprites
- A technique where multiple images are combined into one image and referenced by section, reducing the total number of server requests and improving page load speed.
- Schema markup
- Structured data added to a website that should not be skipped because it is good for click-through rate in search engine results pages.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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