SEO Myths Debunked - #SEOpodcast 242

Hi and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our SEO Podcast. You may notice something different about this podcast. You may see something different if you're watching. You may hear something different as you're listening. We are at the Microsoft Store Grand Opening in the Woodlands Mall. The Woodlands Mall. Whoop whoop. In the Woodlands Mall. In case you don't know, the Woodlands is a community, a very well-organized community outside the city of Houston, a suburb of Houston if you will. The new store just launched, actually I was here, I got pictures with George Foreman two days ago. Yeah, also all on Facebook. Check it out. Yeah, go check it out. And wow, it's exciting to be here opening the store, participating. There's a lot going on man, so we'll give a punch in the face to Microsoft before we even dive in. Yeah. Just for letting us come out here and do this here, they gotta come check it out. So, I know we haven't mentioned it, this is podcast number 242. 242. Yeah. As always, there is a tip from our previous podcast and that tip is, create a plan for your content marketing that includes research and execution. Yeah, research and execution. And again, we're talking content marketing. And so, if you're content marketing, meaning you're developing content and producing content and publishing content and that content is going out, then research it first. Figure out what you're gonna post, how you're gonna post it, what kind of graphics you're gonna use, what's the message you're trying to convey, and then execute it. Right? The right people in the right place doing the right things. Yeah. To put that content out to make it the most effective it can be. Absolutely. So, remember that podcast tip is 241. Yes. This is podcast 242. Two. Mm-hmm. Please do not forget, we are your friendly local neighborhood top position snatchers.

Yes. Where our mantra is... Don't be a deuce. Don't be a deuce. Yeah. Not a good look. Don't be a good look at all. So, as always, if you have some sort of device around you... Yeah. Maybe even a Microsoft device. Microsoft device. Yeah. Go ahead and tweet. What could they... What should they tweet? Tweet us right now. Hashtag SEO Podcast. Be sure to tag us in it at eWebStyle, at bestSEOPodcast. This is number 242. You know, if you've listened to our podcast, we're gonna ask you to do a couple of favors for us. Or one of a couple of favors. They're pretty simple. One of them has three steps. Three steps. Go on to iTunes. Create an account. Write a review. Not that hard. If you write a review and you choose to, send us an email. Podcast at... E-WebStyle.com And we usually read your reviews. You notice? No tear. I notice no tear. There's no tear tattoo today. So... Next, if you go onto our Facebook page. Yes. Facebook.com slash... E-WebStyle. And right there on that page, you can find five stars. Mm-hmm. Click those five stars and add a review, please. Leave us a review, please. Next, we've got Stitcher. We've been looking for Stitcher for a while. We're still at the five. Yeah. So if you listen to us on Stitcher, first, do us a small favor. First, write the review and then send us an email and tell us how to do it. How did you do that review? Exactly. So that we can let those people who listen on our Stitcher, through Stitcher, using Stitcher, let them know how to write a review. It's unfortunate. We should probably know how to do that. Yeah. I think we should. Shame on you. Yeah, my bad. Shame on me for not doing the review. And next, G Plus Local. Yes. If you're in SEO, you know the value of G Plus Local. You should know. So do us a small favor. Go on to our G Plus Local page. The way

you get there is actually, we've made it easy. It's extremely simple. Easy, right? Extremely simple. Google. Google. G Plus. Or slash. Google Plus. Or slash. Google Plus. Or slash. G Plus. There we go. It is actually exciting filming here. We've got this big backdrop. Yeah, this is awesome. The beautiful backdrop of the Woodlands here celebrating the Microsoft Store launch. Awesome. One thing that you can do for us, if you are an insanely good PHP programmer and Wordpress developer, and you're looking to work with world-class experts, give us a call. 713-510-7846. Submit an audio resume. Yeah. Have you ever done that before? I had your resume. And we'll get back to you. We do have a couple more things. We do have a referral program. You send us an SEO customer. They pay their bill. We pay you. You. You get paid. Just that simple. You can get a free website analysis. Go to our website, e-website.com, and you will find a button for a free website analysis. We may actually be doing some free website analyses. While we're here. Today, while we're here. Especially with this big screen. Yeah, this will be kind of cool to analyze somebody's website on. Take advantage of that. And finally, our segment, the algorithm cataclysm. Yes. That special effect was really good with this huge screen back there. I know, right? Yeah, you definitely have to see this. All right. So today, the Algo cat was crazy. So we're talking Bing, right? We're in the Microsoft store. So Bing has this new deal with Twitter. They call it hashtag explore tweets on Bing. And so pretty cool, right? Yeah. Especially for you guys. I mean, think about it. This might be a first. Is this the first time we ever bought some Bing Algo cat? It is. Yeah. Awesome. So check this out. If you go to Bing and you're looking on Twitter, you're trying to get the latest tweets or whatever, if you start your search with a hashtag, then Bing will automatically begin displaying the latest hashtags,

what's most relevant, what's trending based on that search. Right. Whatever letters you begin typing. Same thing with users. If you type the at symbol and then type in a letter, then they'll begin showing you the latest users whose name starts with that, most popular users, people who have the most followers. And so I think that's a great way, especially since Twitter search kind of sucks a little bit. Yeah. It's a great way to do it with Twitter. And when you say a little bit, what do you really mean? Yeah. It means when I go to Twitter, it's hard to find people. Yeah. Yeah. Yeah. And Microsoft and Bing made that easier. So punch in the face to those guys for including the whole Twitter in their search field. It's not a good look when you know somebody's on Twitter, you're trying to find them and you're like, you know what, I give up. I'm going to email them. Yeah. What's your Twitter handle so I can actually connect with you? Yeah. Because I have been unable to find you. And then it's always like Chuck 149. 9-00007 Octopussy. All right. All right. So let's actually have a question. Let me zoom in here so I can read this question. This is from Marcus Fox. It says, question for the podcast. That's how I know it's a question. It says, hi guys. I'm in the process of building an e-commerce website for water pumps. The manufacturer has provided literally hundreds of different pump models split into tens of different ranges. I have two questions related to duplicate content, which when you're dealing with manufacturers, that's usually the issue. That's what it's going to have. Number one, there isn't much more content I can add to the manufacturer's specifications. And they have this on their website already. Number two, and we'll infer the question there. Yeah. And number two, within the range of pumps, there are enough technical differences to list them as individual products. But the overall descriptions are the same. How do you suggest I

handle this issue? By the way, it left you a G-plus review. Which we'll be reading here in a second. Yeah. Well, first of all, punch in the face to you is that Marcus, right? Yeah, that was Marcus. Marcus Fox. Punch in the face. Thanks for your question. And, yeah, tough question, right? Because you're dealing with e-commerce, you're dealing with products, and you're dealing with a manufacturer. And so, in that, you're going to immediately run into a duplicate content issue. Yeah. Across all levels. If you don't take care of it. Right. If you don't take care of it. And that's a couple ways to do it. So, we've got some good news and some bad news. The good news is you can actually take care of it. Yeah. Right? There are things you can do. The bad news is you've got to rework all the content. You've got to rework all the content. Now, and the reason that's the bad news, which is also kind of good, is because that would be the best thing to do. Yeah. Right? That would be faster and better than likely all of those other people who also sell those same exact pumps. Sometimes including the manufacturer. Including the manufacturer. Rewrite that content. And you just mentioned there's thousands of pumps, so that's a lot of rewriting. Yeah. But that's going to be necessary. Now, in lieu of. Let me give an idea here, right? Because that sounds daunting. Thousands of pumps, reworking all the content. Choose the most popular pumps first. Work on those. Stop with those. 10, 20, 30. Work with those. And you'll see the benefit of it. Exactly. And maybe you end up hiring somebody to come in and take care of that. Or, you know, you just take it at bite-sized chunks at a time. Definitely. So that's the first thing you do. Now, if you didn't want to take on that task of rewriting all of that content, then you could do some other things. Like maybe changing the file name on the images.

And then just giving proper links and proper credit to the manufacturer and that content. So maybe if you use that same description, instead you link over to that manufacturer. Yep. You mention that. You quote it. You give them the proper credit. And so that way it's not really dupe content. It's more shared content and you're giving credit to the right source. But some of the things that you can do to help you differentiate yourself is just by using the phrases purchase or for sale or whatever. Exactly. Because the manufacturer, unless they sell straight to consumers. Which they probably don't. Which they probably don't. Is not going to have that type. So when somebody goes and I want to purchase 007 pump, you know, sexy lady, then... Octopussy. Octopussy. Yeah. Oh, eight sexy ladies. So when they type that in and they include the word purchase, what happens is your website can actually outrank the manufacturer in some cases because purchase is not on the manufacturer's website. It's not included on the manufacturer's website. Yeah. Wow. We're getting really into depth. And in terms of the different ranges of pumps, you can definitely list them all on the same page. What you don't want to do is have images of tables that describe them. Yeah. Make sure that you're actually using text. Using real text. Yep. Using real text. That text can be indexed and they can also find you that way. So, Marcus, great question. And let's get to your review. Been listening for a while. First off, punch in the face for the question. Thank you. Punch in the face for the review. Been listening for a while now from the other side of the pond. He's in Great Britain. This podcast is a great listing with an excellent... Excellent. I mean, when you say Britain, I guess it just has the straight Britain. With an excellent mix of fun and serious content. A George Foreman style punch in the face for you guys. One thing, you don't... Why don't you get some guests

on? And that's, you know, we've been talking about that. We've been, you know... That's coming soon. We will. Yeah, we will. Ironic that you said George Foreman punch in the face. Because, literally, I have a picture with George Foreman from two days ago. I don't know. I don't... Yeah, I don't know how that happens. Like, maybe he knew that? Yeah. Somehow? Yeah. If you knew that, then you should be a lot better at whatever you're doing. Marcus, punch in the face. Thank you for that. Punch in the face. Thank you for tuning in. By the way, that review was on... G+. It was on G+. That's right. Awesome. Thank you so much. Hopefully, you plus one. That's why you was dick. Yeah. Yeah, we didn't talk about it. You missed the section. I missed some section. All right. Yeah, no, no, we... Yeah, I did miss some section. You did the G+. We just forgot to do what you do there. By the way, those G+, when you get there, add us to your circle, write a review. Yeah. Give us a plus one. And just so we don't miss it, let's get this out of the way right now. There are a multitude of ways that you can contact us. Stalk us. Stalk us. Follow us. If you were stalking us and you live in the Houston area, you would have actually known that we were here today. We were here right now. You could be watching this live. So, the way you can do that, our Facebook page, facebook.com slash... E-WebStyle. Twitter.com slash... E-WebStyle. YouTube.com slash... E-WebStyle. And you can also email us, podcast at... E-WebStyle.com. All right. So, I've got a little bit of news. Instagram.com slash E-WebStyle. Oh, Instagram.com slash E-WebStyle. I've got to add that to... I have it right there. I just forget it. I just forget it. That's what that is for. Yeah, it says right there. Instagram. I'm going to get better at that. So, in the news, first and foremost, there is a new Microsoft store

in the Willowbrook Mall, which is a suburb of Houston. The Woodlands Mall. Woodlands Mall. There's another mall that sucks. Woodlands Mall. Because it doesn't have a Microsoft store. We're in the Woodlands Mall. Oh. Yeah. Next, I just thought this was really cool. Rewalk, which is an exoskeleton to allow people who are paraplegic to actually walk, is now approved for home use. And that's just really cool. Wow. So, you're going to have those kind of, when I hear that, I think of, did you see the movie Steel? Yeah. Yeah. Exactly. Same thing. Just for your legs. In home use approved. I was like, whoa. Whoa. Yeah. Well, maybe you don't see him. He's really fast. Next, hacktivists. So, that's a name for hackers who are activists, have actually hacked routers, routers, routers, you know, the news source, again. And I love the comment they said, despite limited resources, Syrian Electric Army, S-E-A, has hacked the routers website again. So, you kind of only need a computer, right? Yeah, that's it. In fact, you could get away with just one and take turns and work shifts and actually do a pretty good job hacking, I think. So, yeah. Hacktivists. We're going to see a lot more of that, I think, as life goes on. I think so. And finally, in the news that I have, Chicago has lamp posts that can track everything. Air quality, sound, heat, light intensity. And it's got the public in arms because it is actually also monitoring Bluetooth signals. Really? Yeah. Not for, like, spying purpose, they say. And what they've done to try to alleviate some of these concerns is they've made available the code that collects data so that people can actually review it and know what it's collecting. Sounds excellent for an hacktivist's invite. Yeah, exactly. Here, come hack our Chicago light poles. Light poles. Really? Chicago? Yeah. I guess that's kind of what's up, maybe? Yeah. I mean, will it help with crime? Okay, so their logic is that they can figure some things out, like health, right?

So they might be able to identify this region of Chicago has a lot more because, you know, medical records are very, you know, the federal government requires very detailed medical records. And if you can identify that this area of a city is showing some cancer or something, and you know the pollution in that area and temperatures and stuff like that. It's high. Okay, I can see how you can. I mean, it's Big Brother-ish, you know. Big Brother-ish, big data, definitely going to be worth mining into and getting more information. Yeah, and I doubt they're going to close down the lampposts. Now, you know there is one guy who's going to go around and decide that it's going to be a good idea to take these down, and they're going to go to federal prison for trying it. Or some teenager who feels like lampposts are great targets for slingshots. Yeah. Yeah. You're suggesting they're not? Just saying. No. All right. That is the potatoes of our podcast. It is time to get into the meat of our podcast. Chuck? Take it away. Do we have any more punches in the face or anything? Oh, yeah. We do have a couple of patiffs. This patiff right here goes to at Inversion Point. And they tweeted out, hashtag SEO podcast. They were looking at 232, at best SEO podcast, at eWebStyle. Another relevant, valuable, and entertaining episode. Whoa. Relevant, valuable, and entertaining episode. I love it. Yeah. Yeah. Don't miss this. So punch in the face to Inversion Point. And I got the other Bing news. You know, Bing turned five years old this month. Five. Wow. That's what's up. It feels like it's been there forever, doesn't it? Like it just kind of feels like it's been there. It kind of feels like they've been there a lot longer. Yeah. Than five years. Yeah. Five years. So punch in the face to Bing. Yeah, punch in the face. It's new. Good job. And speaking of Bing, right, so that's today's content. I was at Search Engine

Journal. Wait, Bing content? Bing content. Oh, Bing. We're at the Microsoft Store. So? At the Woodlands. Not the Willowbrook. Yeah, we're at the Microsoft Store. Cool. So why not bring you some content relevant to Bing? By the way, I just want to throw out there that I am using my Lenovo ThinkPad Microsoft 8 tablet. Which, which, okay. Which comes and goes. It comes and goes, but that's that new Surface. Oh, yeah. Yeah. That new Surface that Almi will punch in the face to Almi for helping us out. Yeah. The new Surface that he has. Yeah. Oh, yeah. And this is actually a pretty cool testament, too. We brought in some old camera, some old PV mixer. We connected it to a Surface Pro 2. Yeah. Not the 3. The 2. Everything just worked. I mean, we had to tweak a couple settings here and there. Yeah, but drivers automatically, I mean, it worked fine. Yeah. So, punch in the face to Microsoft Windows 8. And working it. By the way, the one thing, one of the things that I, the one thing that I like most about Windows 8 is the handwriting recognition. It's just phenomenal. Anyway, check it out. Yeah. Let's get back onto Bing. Definitely. So, I was at Search Engine Journal today, well, actually, the other day. And Matt Southern, Matt Southern put out an article called. What's in the face, Matt? Bing's Dwayne Forrester, which, by the way, he's like the director of product development over at Bing. And so, Bing's Dwayne Forrester debunks 10 SEO myths. And so, you know, we like numbers, we like stats. And so, I was like, Bing? SEO myths by Dwayne Forrester? So, let's see what his SEO myths are, meaning that they're false. Right, right. And then see if we can debunk those as well. And so, number one, he says, I need to rank number one. That's a myth. Right, right. Some people, well, he says that that's a myth. People always feel like they need to rank number one. He goes on

to say that he also, not to obsess too much over being on the first page as the click-through rates, get this, and I kind of disagree with you, Dwayne, a little bit. Click-through rates for the top positions on the second page are oftentimes higher than click-through rates for lower positions on the first page. It's possible. I can see users who might work that way. Look, because it's at the top of the page. Yeah, yeah. So, you're like, you get to three, and you're so used to it. After three, it's useless. You go to the second page. For whatever reason, you go to the second page. And then you look at the top three on that page. I could see that. But at the end of the day, come on. Come on. Yeah, I think you do. Yeah. The goal, let's put it this way. Your goal is not to be. Exactly. Like, come on. You may be right, right? Like, click-through rates may be higher for the top positions on the second page, but at the end of the day, who really goes to the second page? Yeah. I think, what is the running joke? Where's the best place to hide a dead body? Second page of Google? Yeah. Or second page of being even? The second page of a search engine, right? The second page of a search engine. So, yeah. Yeah. First page, let's go. So, that's a myth, right? Yeah. So, number two. Number two, the second SEO myth debunked by Bing's Dwayne Forrester is, my title tag will save me. Dwayne says, titles are important, but they won't save a sinking ship if you neglect everything else. Oh, yeah. I totally agree. If you think your title tag will save you, you all believe in a myth. Yeah. You definitely are. It is. Along with that title tag, it's really about the content. Right? You need good content. And as long as you have good content and good optimized content, then that title tag comes into play. Right. And that title

tag can help lead you to higher conversion. But no, your title tag will not save you. It would be interesting to do a little experiment. Like, you know, we've got the blue one arm widget experiment. Right? So, the website that says blue one arm widget, which always places well for blue one arm widget. Uh-huh. Except for when our podcast listeners decide to make content relevant to blue one. To blue one. We could do another one where, what if we just do title? No content. What if we do a little bit of content and the title? No title. Oh, okay. You're going to play around with that. It would be an interesting little experiment to do. Yeah, we should do that. Yeah. Go back after, let's say, 90 days and see what kind of happens there. Yeah. So, number three. Number three was, and we were talking about 10 myths from Bing's, SEO myths from Bing's Dwayne Forrester. Number three is social is all I need. And he's referring to social media. He goes on to say that social media is an integral part of a complex formula for SEO. Absolutely. And I totally agree with that. And I also agree with the myth. If you think that social is all you need, then you're believing a myth because you need more than that. And I will say effective use of social media can definitely help. Absolutely. Your SEO. It's more than just having your social profile created. I guess the right way to say it is, you need it. It's not all you need. Yeah. Say that again. You need it. It's not all you need. Exactly. And not only need it, but you need to use it. You know, you must be social. You must put out good content. You must share links. You must follow people. You must respond to people. And that type of social use can help with your SEO. Absolutely. Number four. 10 SEO myths from Dwayne Bing's Dwayne Forrester. Number four. Videos are all I need. Yup. That's a

myth. That's kind of like social. Social. You need more than social. You need more than a great title tag. You also need more than videos. He goes on to say, Dwayne suggests that you're going to add a video to your site to include a transcript of it as well for the search engine's benefit. And I mean, I totally agree with that. Anytime you can support a video or written content, whether it's a transcript, whether it's a summary about that video or whatever it is, then that's going to help the search engine. Now, I will say this, videos can definitely help in regards to your usability, in regards to your conversions, because videos tend to give people more time on site. There's a way to educate people. And what people don't realize about video, Chris, is that people will actually watch a 10-minute video before they read three or four paragraphs that'll literally take one minute or less to read. But they'll sit and watch the whole video. Yep. Absolutely. So videos can definitely help you in aspects of that. But are they all you need for SEO? No. And videos can be really good for helping conversions, too. Definitely helping conversions. So not just from an SEO perspective, but more from the SEVO perspective that we talk about right now. From that user. I mean, we think about Marcus with the water pumps, right? A video would be a great way to explain the difference between said water pump for whatever vehicle and whatever it should be used for. Number five, buying ads helps my rankings. And again, we're talking about Bing Forrester's 10 SEO myths. Bing Forrester's. Bing's Dwayne Forrester's. 10 SEO myths. Number five was buying ads helps my rankings. And Dwayne says, absolutely not. And I totally agree. There is no correlation whatsoever between paid ads and organic web ranking. None whatsoever. I will say this though. From a keyword research perspective, there is some correlation. Right? You can do some paid ads and figure out which keywords work, which keywords are

performing the best, which ones get the most traffic, which ones actually convert visitors into paying clients. And then once you get that data, you turn around and optimize your website for those phrases. Right. So in that kind of way, paid ads can kind of help with your ranking. But for you specifically just buying ads, that will not make your organic ranking increase. And there's a myth that people are concerned about. If I start paying for ads, Google or Bing will actually drop my rankings to force me to continue to pay for ads. And that's not true at all. And that is not true at all. That just actually doesn't make sense. Another thing that you can say about it is when you talk about branding and advertising that's focused on branding like billboards or anything that might cause somebody to search for your particular domain name or your particular business, it can help your search placement because Google is and Bing are keeping track of how many people are searching for your business. So that can definitely have an impact. And so just by having pay-per-click ads either on Bing or on Google, you can actually, you can do branding. You can appreciate branding. Yeah. You can appreciate branding. I mean, think about it. How many times have you searched and you saw a listing that was paid? You saw that same listing organically and then maybe you also saw it locally as well. Yep. Those paid listings give you an opportunity to really say what you wanted to say. Yep. To be in the position you wanted to be in and really take advantage of the branding. By the way, this is really cool. One of the events they're having here is a Lego event for kids. Yeah. So they're busting out all these Legos. You kind of want to go help me. Yeah. Yeah. Give me the directions. I'm going to build a top position snatcher. Make it look like us. Boom. Yeah. So number six. I make awesome contact. This is Bing's

Dwayne Forrester's 10 SEO myths. Number six is I make awesome contact. He goes on to say that you don't get to decide whether or not you make awesome content. Your visitors do. Yeah. I love that. Because you can create just like people in music. Because the way to read that is I make awesome content. I make awesome content. I don't care if no one reads my stuff. I make awesome content. Yeah. That's a myth. That's a myth. Because you probably do but you really don't. Yeah. Because if the search doesn't like it. The search doesn't think it's awesome. Then visitors won't think it's awesome. Yeah. And then your awesome content will not be awesome. Yeah. The key to it is making sure that your content is legible. Make sure that it is findable. It's searchable. Yeah. And that the people who do find it actually think it's awesome. Right. That they can enjoy. That they do learn something from it. That it is relevant. That it is valuable to whatever they're doing. And so I'll say this awesome content must also be presented right. Right. That's just kind of like. Think about a movie. You write a script. You come up with this great story. And you're putting a movie out. But you have a bad director and bad actors. Yeah. You have a bad movie. I've seen that movie. Exactly. I walked out of that movie. And so now your awesome content is not awesome anymore. No. Because you presented it the wrong way. Yeah. So be sure that you publish and present your awesome content in an awesome way. Let's see here. So we're talking Beings, Dwayne Forrest. Right. Number seven. Links are all I need. Yeah. That's right. That's a myth. Yeah. Look. I know we're talking Bing. But if links are all you need and that's what you're focusing on. Prepare to get pooped on by the penguin. Yeah. From Google. No smack. The penguin smack down. Pooped on by Panda or penguin smack down. Penguin. Well prepare to get smacked

down. Why do you get pooped on both of them? Yeah. Penguin poop. Yeah. It just might be cold. It probably smells bad. I'm just saying. It probably does. Yeah. I would think so. I haven't ran across any proof that didn't. Yeah. Yeah. But don't want to do that. But he says yeah. If you say links are all you need. He says you want links to surprise you. You should never know in advance that a link is coming. I get the concept of that. Right. Right. That means you're not planning. You're not actively link building. But people are linking to you because you have good content or good whatever it is you put out there. Good video. Good infographic. Good e-book. Whatever it is that people are linking to it. I don't necessarily think there's nothing wrong with knowing the links coming. Yeah. No. After the video somebody said oh man I love your video dude I'm going to link to it. Yeah. I know that the links coming. Yeah. Right. So that's one way. The other is I mean to have your links grow organically is great right. Yeah. To put in make sure you're not doing any spam link building and to put in something that really is a concerted effort to reach out to people and encourage them to link to you therefore you would know that they're linking to you. Exactly. There's nothing wrong with that. There's nothing wrong with it. That's actually a good strategy. That's effective integral link building. Internet marketing. Yeah. Definitely. Now he did go on to say that well I said that when we're talking links I think it's quality over quantity at the end of the day. Yeah. Right. As long as you're building links that are relevant to what you offer that they're not paid that they're not some sort of mutually exchanged links or anything like that then these links are probably good. And I think the key here when we're talking about algorithm updates and things like that and manual penalties and all

of that kind of stuff is your link profile. Right. Make sure your link profile is good. That you have links coming from various sources. That they're not all using your targeted keyword in the anchor text. Maybe some is using the keyword. Right. Some is using click here. Other is using websites. Yeah. Some may be using your company name. As long as your link profile is diverse and all of your links are not from some spammy server somewhere. And then like he said that you're kind of aware of them then I think you're doing good. Yeah. Let's see here. Number nine. Oh I'm sorry. Number eight. Dwayne Forrester's top 10 SEO myths. Right. Number eight. Marking up my content will help it rank. And we're assuming he's talking about a schema markup. Schema markup. Yeah. He says that's a myth and I kind of disagree. So it depends on what it is. Right. So if it's related to events absolutely it can help you. Yeah. Right. And if it's just related as an example you could certainly argue that the description tag is a schema markup tag. Right. And that doesn't help your rank per se just having the tag. It just you want to control it because that's what gets displayed. Often the schema markups are related to how things are displayed. Well they're related to how they're displayed in. Indexed. Yeah. Exactly. And so if you have a site. I'm trying. All right. I'm trying to work with him. If you have a site and then they're two different sites and they both have the same events and at the same location but one site is just regular text and the other one is regular text that's marked up with schema. I refuse to believe that the site that's not marked up will rank higher. Right. It will because that's what schema is designed for. Yeah. The search engine can index and parse and understand what that information is better and faster. And easier. Also you've given them different ways to display it because

now that you've marked it up Google may want to display it in a carousel. Bing may want to display a certain image you have associated with it. And by marking it up using schema you give the search engine that opportunity. Right. So I don't know about all that. Number nine. Usability is different from SEO. He's talking about this being a myth. Oh. And I would say probably. Well usability is different than SEO. That's not a myth. Yeah. That seems like. Well now it's true. Okay. That was true. It used to be a myth. Right. I could see it being a myth at first because you didn't care about the user. You know before let's say five years ago. Right. Right. It was all about ranking. Yeah. But now the user experience. Is very important. It's extremely important in regards to how your site ranks. Yep. And so you need that usability in order to work with your SEO to get you to the right point. And so. And we call that SIBO. Yes. Search Engine Visitor Optimization. Definitely. And last one. Number 10. SEO is all I need. I disagree. Yeah. That is a myth. You know. And he said it's a myth. He says SEO makes up the foundation of a website but there are many other parts that go into it. And I like to kind of think about marketing in general. Right. We put out a comprehensive internet marketing package that includes not only SEO but it has the pay-per-click involved, social media marketing involved, newsletter management involved. And that's because it takes more than just SEO in order to really be successful on the internet. It takes all of that. Right. We're trying to do some selfies here at the Microsoft store. Yeah. It takes all of that. I don't know if you got it or not. Alright. It takes all of that. Photographer's fired by the way. He's distracting the talent. It takes all of that stuff. Not just SEO. SEO is the foundation. Your site should have good content

which is SEO related. Right. It should be marked right which is SEO related. It should include some rich media, videos, images, audio files, downloads, PDFs. Because these things help that user get more information on whatever they're searching for. But all of that isn't the end all in all. It takes more than that. It takes being social. It takes some newsletter management to communicate with people. It takes all. It takes some paid search if you want to do some branding like we were talking about earlier. And so if you can do all of those things then you'll be pretty good. So that was it. That was Dwayne Forrester's top 10. That's Dwayne Forrester from Bing. Bing's Dwayne Forrester. There's another Dwayne Forrester. Is there another Dwayne Forrester like a basketball player or somebody very similar to that right? I don't know. My sports enthusiasm is showing right now the amount of basketball I watch. I could have sworn there was like a Dwayne. There's Dwayne Wade. And then there's probably another Forrester. So I'd just put them together in there. They're phenomenal. Bing's Dwayne Forrester's top 10 SEO myths. Cool. And so great article punch in the face to Matt Southern for posting that. And we'll tweet it out and put it out there. Cool. Alright. So time for what? Yeah, I think I did have some what news. Alright, cool. Here we go. Yeah, so this is actually a good one. We're at the Microsoft Store. We're live in the Woodlands Mall. And why is the store here? This store is here because they put it here. To educate people. Right, you're right. To educate people about Microsoft products. And they're doing a great job of it. Because we just learned. Xbox is everywhere. I learned a lot about Bing Rewards. We just learned the what? Yeah. Bing Rewards. Bing Rewards. That sounds kind of cool. And all my listeners, all our listeners, our fans, like, check this out. For real, for real. Because we don't really just use Bing like this. Yeah. And so

this actually got us excited. But if you have a Microsoft account, whether it's with Xbox Live, whether it's with Hotmail or Live or whatever it is, if you're logged in and you begin to search. Right. Whether you're searching from a tablet, a mobile device, a surface, a desktop, whatever you're searching for. If you're logged in, you build up points. No, no, no. Every time you search. Every time you search. Okay, wow. You build up points. You say, okay, well, what's so good about points? You can use those points to buy things. I like how that sounds. Exactly. You can search to build up points to buy things. And then you can buy things from Xbox Live. Right. From Xbox Music. You can build up enough points and come into the Microsoft Store. You can get gift cards. Wow. It's awesome. You can buy music, get movie tickets, all kinds of stuff from these Bing rewards. Right. And you get these rewards by simply searching Bing. Wow. With that said, I did just download the Bing app for my phone and I'm going to start there. I'm going to start there. I'm going to log in and I'm going to start doing some searches and get my rewards up so I can come back and eventually, I don't know how much searching I got to do to get a surface. I don't know how much. I have a theory. Yeah. It's not enough? The theory is you need to take all of your devices and put them all. You need to program robots to continually search on each and every one of those devices and simultaneously search and in a couple of months. Yeah. Times three years, right. Hey. Maybe we could enlist the Syrian hackers to like. Oh, the hacktivist. Yeah. Log in is me. Yeah. Yeah. And go search Bing continually. Yeah. Or maybe, you know, we in the Microsoft store, I see like 40 devices. Oh, yeah. You can just log in all of these. And then when they search. Yeah. Yeah, it's

me. There you go. That'll work. They'll also have access to your fantasy football account or whatever you may have on your Hotmail. By Yahoo. Yahoo. Oh, okay. Yeah. I use, I guess I use my Hotmail one that I set up so long ago. That's my interface like on my, you know, ThinkPad and Windows devices and stuff. Definitely. Cool. Well, that was great. What news? I mean, everything was perfect. Yeah. So check that out. This has been actually really exciting. Yeah. You guys should tune in. If you're listening right now, you should, you should literally go to YouTube and search hashtag SEO Podcast 242 just to get this video so you can see how awesome this background is. Javier, punch in the face of Javier for doing the graphics on this. He did an amazing job like overnight. That was very cool. As he usually does. And look, hey, Xbox controllers right here. We might have to fire that up as soon as we get out. I'm feeling awkward a little bit because I'm a station player. Oh, oh. So, you know, there's Xbox everywhere. You can adapt. I think you can adapt. You can adapt. That's normally my complaint though. Every time I play somebody on the Xbox, that's my go-to excuse. Oh. So you can't buy one because then your excuse goes away. Exactly. That's awesome. Anything else? That's it. You guys have been tuning into the most popular internet marketing podcast on iTunes. On iTunes. On the known universe. Because of you, you, you and you right there. All of you over there. Thank you guys so much for tuning in. This has been really exciting. The new Microsoft store that's open in the Woodlands. Hopefully they'll have us back or maybe even have us at their next store opening. Yeah. This has been great. Until the next podcast, my name is Chris Burris. I'm Charles Lewis. Bye bye for now. Slightly raised up eyebrow. Hey. Well, hey. I'm not one. I'm not one. I'm not one. Have the answers here. I'm not

one. I can be right. I'm not one. I can be right.