10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
SEO Podcast - The Best SEO Podcast Number 79
Retargeting and remarketing are powerful complements to SEO and PPC, but businesses should establish search campaigns first before adding banner remarketing to their internet marketing plan.
Key takeaways
- Set up SEO and PPC before adding remarketing, so search forms a solid foundation first.
- Retargeting works by showing ads to prior site visitors on other websites, targeting people who already expressed interest.
- Choose a remarketing provider with greater than 90 percent network reach so ads can follow users across the internet.
About this episode
We discuss remarketing. We also discuss Social Media Marketing Vs SEO. Among other things we discuss SEO, SEVO (Search Engine Visitor Optimization) and website chat feature. Visit the Facebook SEO. We are the host of the most popular SEO Podcast on iTunes. Our Videos are broadcast live from Houston at 9:15CST Internet Marketing Videos. E-Webstyle is a service provider of SEO in Houston.
Questions this episode answers
What is retargeting or remarketing in digital marketing?
Retargeting, also called remarketing, means showing ads to people who already visited your site as they browse other websites. The hosts give examples like seeing a specific domain name ad after searching it on Register.com, or seeing a Texas Renaissance Festival banner on the Houston Chronicle site after visiting the festival page.
Should a small business start with remarketing or SEO and PPC first?
The hosts recommend building out SEO and PPC first, then adding remarketing in a later phase once the search campaign is running and proving ROI. The exception is businesses selling unknown products or services, like a dental spa, where people cannot search for something they have never heard of.
Why is the Google Keyword Tool returning fewer keyword results now?
According to an article discussed in the episode, Google limited its keyword tool to only show terms with demonstrated commercial characteristics, meaning terms tied to AdWords revenue. As an example cited, searching Facebook returned only 12 keyword suggestions, while another tool returned 2,200 for the same term.
How should a business pick a remarketing provider?
The hosts say to compare cost models, such as cost per click, and to prioritize network reach. They note that many providers have greater than 90 percent reach, meaning they can serve ads to users across a very wide range of websites, not just a narrow set of publisher sites.
In their words
I hate them because they get my attention. I always look at them. I don't want to look at them. They're flashy. I might have to buy something if I look at them.
Guest
Google has decided marketers should no longer have access to the long or even mid-tailed data of search inventory unless the keyword has demonstrated commercial characteristics historically
Host
Terms defined in this episode
- SIVO (Search Engine Visitor Optimization)
- A concept mentioned by the hosts emphasizing that a website must be simple so it does not overwhelm or confuse visitors into inaction.
- Long-tail keywords
- Keyword phrases beyond broad commercial terms; the Google Keyword Tool began limiting access to these unless the keyword demonstrated commercial characteristics historically.
- A/B variant testing
- Testing two versions of a webpage element, such as a form field order, to see which version produces more form submissions or desired actions.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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