10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
#SEOPodcast 284 - Improve Your Click-Through Rate
Email newsletter click-through rates improve when marketers use buttons for CTAs, personalize messages, add time sensitivity, link images back to their site, and embed videos on site pages rather than YouTube.
Key takeaways
- Use big buttons instead of text links for calls to action to make clicks obvious and increase click-through rates.
- Link all images in newsletters back to a page on your own site, not just floating unlinked images.
- Embed videos on your website and link there from newsletters so visitors land on your remarketing list.
- Personalize newsletters by segmenting lists, such as separating commercial from residential clients, and always include the reader's name.
- Add time sensitivity and FOMO to newsletters, such as a 48-hour deadline, because emotion drives conversions.
your inbox is still the most visited place on the internet
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:Include Remarketing in any and all Online Marketing StrategiesImprove your Click-Through RateUse More Pictures and Less Text...Maybe
Questions this episode answers
Should I link email newsletter videos to YouTube or my own website?
Link to a page on your own website where the video is embedded, not directly to YouTube. Doing this gets visitors onto your site so they are added to your remarketing list, allowing you to track behavior and retarget them with follow-up ads.
Why is remarketing recommended for all online marketing strategies?
Remarketing is cheaper, with cost per click typically 70 to 80 percent lower than the Google Search Network, and it keeps your brand in front of people who have already visited your site. The hosts say it is a necessary element of any online marketing strategy.
How does personalizing an email newsletter improve performance?
Segmenting your list so each group receives content relevant to them, for example separate newsletters for commercial versus residential customers, makes the email more actionable. Always include the reader's name and avoid generic placeholder text that signals the newsletter was not proofread.
In their words
use buttons instead of links for key calls to actions. He goes on to say, we managed to drastically increase the click-through rates of some of our key emails and newsletter links by simply transforming the links in the embedded text to big green buttons.
Host
Don't link to the YouTube video itself. Link to the page on your site where that video is. And one of the reasons to do that is because of the tip from last podcast, always use remarketing.
Host
an email is more actionable when it directly affects the person reading it
Host
Terms defined in this episode
- Click-Through Rate (CTR)
- The percentage of email recipients who click a link or button inside a newsletter, used to measure how well the email drives traffic back to a site.
- Remarketing
- Showing ads to people who have previously visited your site; the episode notes cost per click is usually 70 to 80 percent cheaper than standard Google Search Network ads.
- FOMO
- Fear of missing out, described in the episode as a powerful emotion that drives conversions when newsletters include time-sensitive offers.
- Google Panda 4.2
- A Google algorithm refresh mentioned as still rolling out over a period of three months, affecting sites with thin or low-quality content.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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