10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
#SEOpodcast Year End Review Part 4-6 - #SEOPodcast 261
For businesses with short sales cycles, ranking in organic search, Google Maps with reviews, and PPC together creates multi-listing credibility and higher click-through rates on all three placements.
Key takeaways
- Appearing in PPC, organic, and local listings simultaneously builds instant credibility for businesses without strong brand recognition.
- A high bounce rate can be positive if visitors find contact info quickly and call without visiting another page.
- Use action words like buy, subscribe, or download in PPC ads so unready visitors skip your ad and save you money.
- Optimize images before uploading by resizing them, renaming files to your top keyword, and adding matching alt tags and titles.
- 301 redirects must consolidate all homepage URL variants or inbound link juice gets divided across four separate pages.
the theory is that when people see you three places on the homepage, you've got instant credibility
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about#SEOpodcast Year End Review Part 4 - #SEOPodcast 261#SEOpodcast Year End Review Part 5 - #SEOPodcast 261#SEOpodcast Year End Review Part 6 - #SEOPodcast 261
Questions this episode answers
Should a local business focus on organic search or Google Maps rankings?
According to this episode, the answer is both, plus PPC. Appearing in all three placements at once builds credibility and raises click-through rates across all listings. For hyper-local businesses like restaurants, Google Maps with reviews may matter most, while service businesses covering a whole city also need organic rankings.
How do you run better PPC ad tests?
The hosts recommend running three or four different ads simultaneously for a full month, then comparing results. If two ads excel, find what they have in common and build a third ad that emphasizes those shared elements, while keeping the best-performing control ad running.
What is a productive bounce rate versus a non-productive one?
A productive bounce happens when a visitor lands, gets the information they need, and calls without visiting another page, which counts as a conversion. A non-productive bounce is when a visitor lands, sees nothing relevant, and leaves immediately, wasting the click and any ad spend behind it.
How should you optimize images for SEO before uploading them to WordPress?
Resize the image to the smallest size that keeps clarity, rename the file to your top keyword, then upload it. After uploading, give it an alt tag and a title that match that keyword, and place it on a page targeting the same keyword so the image is fully optimized.
In their words
you could very well get a conversion without getting a click
Charles Lewis
Terms defined in this episode
- Honeypot
- A spam-prevention technique used as an alternative to CAPTCHA on forms, described in the episode as super cool without further technical detail.
- Click pattern
- The sequence of clicks a visitor takes from a search result through a website before converting or bouncing, visible in the visitor flow report inside Google Analytics.
- SERP
- Search engine results page. The hosts note it changes frequently, citing examples like authorship avatars, the plus one button, and mobile-friendly labels being added or removed.
- 301 redirect
- A permanent redirect used to consolidate multiple URL variants of the same page so inbound link equity is not split across four different addresses.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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