#SEOpodcast Year End Review Part 4-6 - #SEOPodcast 261

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-WebStyle. I am Charles Lewis, your internet marketing specialist. Do not forget your title, man, you've got to keep that title in there. You are listening to the most popular internet marketing podcast on iTunes. That is because of you all. Thank you so much. You're tuning in to podcast number 261 and the last podcast of 2014. We are doing part two of our 2014- Part two of our end of the year review. Absolutely. As always, except for this time, there's a tip from the previous podcast. And the tip for the previous podcast is go back and listen to it. Yeah, because we covered a lot. Boom, a lot of information. We met with a client who listens to our podcast, Double Speed, and we told him in person, you're probably not going to listen to that in Double Speed because- We're covering a lot. A whole lot of stuff. We've got a lot to cover today. We're going to get into it. We covered the first half of this year's podcast last week. So this week, we're going to cover the second half of this year's podcast. We've got about 18 of them, I think it is, to go through. And so put your seatbelts on. Stick with us. A lot of points. Remember, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood Top Position Snatchers, where our mantra is, don't be a douche. Don't be a douche. It is not a good look. If you can right now, tweet and use a hashtag thing and do that. What you see behind us. Make sure you tweet us. Hashtag SEO Podcast. This is number 261. Be sure to tag us in it, at bestseopodcast, at eWebStyle. That way we can follow you back and do all of our social networking stuff. Absolutely. If this is the first time you've listened to this podcast- Welcome. Hey! Go listen to the previous podcast. This

is part two. You cannot start in part two. Well, you know, go ahead. Go ahead and listen. If you've listened to this podcast before, you can do us one small favor in a couple of different ways. And that is write us a review. The first way you can do that is go onto our G Plus Local page. And we've made it incredibly easy for you to get to that page. All you have to do is go to e-webstyle.com slash Google Plus. And slash Google Plus. And slash G Plus. By the way, I keep saying and. Yeah. You don't want to go to and all of those. You want to go to or all of those. Yeah. Or G Plus. Yeah, that's where we go. There we go. You are not supposed to break that train of thought. The other thing you can do has three steps. You just go onto iTunes, create an account, write a review. If you make that review five stars, or if you make it anything else, go ahead and send us an email. Podcast at e-webstyle.com. Let us know you submitted it. We'll read it on air. We're probably going to read it on air anyway. You could write a review on our Facebook page, which is Facebook.com slash. You will stop. And of course, you can figure out where to write a review there. That's easy. Stitcher is now behind. It's still stuck at 251. We're trying to figure that out. Whatever you do, don't go to Stitcher and complain about the fact that Stitcher is not updated. We've never submitted anything to Stitcher. There's something wrong with the feed. We've got to figure out how to fix the feed. It has nothing to do with us not liking Stitcher. In fact, we like Stitcher. Yeah. We love Stitcher. They've got a link on our homepage. That's how much we like Stitcher. Exactly. So, if you're interested in writing a review for us, go to e-webstyle.com. Find the Stitcher link. Go there and click the review button and you

can write a review. And also, share the show. Yeah. Right? Share it on your Facebook page. Share it on your G Plus page. Share it, you know. Share it with those who may be in the same position as you, who are managing their site. Maybe they're trying to get their ranking up and could benefit from this information. Share it with anyone who's currently getting screwed by some other SEO customer. I'll tell you, 80% of our customers sit out in our conference room, have gotten ... So, one definition of screwed is, I have a web guy, I can never reach him. Another definition is, I've paid these guys for 12 months and nothing has happened. Yeah. That's not a good look. So, share our podcast with them. Extremely douchey. That's like double douchey. Yeah, that's horrible. Yeah, that's horrible. If you're a PHP expert or a WordPress extraordinaire guy, gal, call us and submit an audio resume, 713-510-7846. You can get a free website on our website, e-webstyle.com. Yeah. I slurred that all together. Yeah. E-webstyle.com. Because I didn't know Dot had an L in it. Blah. And we haven't even had our celebratory beer yet for Friday. So, go to e-webstyle.com. You'll find the free website analysis. And now, it's ... Did I move algo catar ... Isn't algo supposed to be up there? That's kind of weird. That's right. For our favorite segment. The Algorithm Cataclysm. The Algorithm Cataclysm. Oh, that's good. Yeah, yeah. So, dig this. So, remember a few podcasts ago, we talked about Google flirting with the idea of rolling out buy now buttons. Okay. Right, right. So, they're a step closer. And so, that's in our algo cat because they changed. It was going to be on the shopping page. Now, they're considering rolling out buy now buttons in these SERP results. They're going to make a lot of money. They are going to make a lot of money. And they try to compete with Amazon, but the difference is, unlike Amazon, Google isn't planning on warehousing and storing all

these products and shipping them out. They're just going to create deals with third parties and those buy now buttons. Take a little scratch. Take a little scratch and let them handle the logistics. So, what you're saying is, it's going to be a paid ad. Unlike Amazon, they're going to be profitable on day one. Exactly. And so, what I'm curious to see is if they're going to select them based off of some sort of algorithm. Right. Which one of these should show? Or if it's going to be a new feature in AdWords where I can just have a buy now button and pay for that. Pay an extra 30 cents or five bucks or whatever. Whatever Google decides to charge me for that buy. Interesting. Or percentage. Or percentage. Yeah. Very interesting. Well, that's kind of cool. That will definitely change how the SERP page looks. Yep. And the reason is cat because we don't know how they're going to do that. So, if it is algorithm based, then it's definitely cataclysm worthy. Right. And pretty much we consider any changes on the SERP. Any changes to the SERP result page, yeah. The cataclysm because, you know, they used to have authorship images. Now they don't. Oh, it's changed so much, dude. Like, they went from authorship avatars to the plus one button is not there anymore. Yeah. Remember that? Now they've added the this site is mobile friendly. Right. Like, SERP results change frequently. Man. Cataclysm. So, I have only one piece of news. There is more news around. Yeah, there's some news too. Yeah. This one is T-Mobile has to pay back $90 million for fake charges. Mm-hmm. I... It's just amazing. So, apparently this is, you know, charges that show up on your bill. And how often do you think you need to check your cell phone bill? Never. Apparently. There's the service. I pay for the service every month. It's maybe even assigned to my credit card. Mm-hmm. And we should be good to go. There's auto-divided? No. No. Yeah. Check your

bill. Because they had to return $90 million. Yeah, sir. You got a little bit of news? We got some more news as well. This is important for all my developers out here, guys who are using WordPress or are familiar with it enough. If you use WordPress, then you already should probably have a better understanding of brute force attacks and things like that. Because WordPress sites, since they are 20% of all the sites on the internet, they tend to be under attack frequently. And this latest news is verification of that. So, SoakSoak.ru, a Russian company, targeted the Rev Slider. Premium plugin used across the web on a whole bunch of sites. Anyway, that plugin is vulnerable. So, if indeed you're using a WordPress site, first off, change your slider plugin if you're using Rev Slider and update WordPress. They just rolled out 4.0.1. Upgrade to that, change your sliders, change your plugins, change your passwords and update everything. And you should be good. Dig this though. Here's the news. Because of SoakSoak and because of that vulnerability, Google ended up blocking thousands. Thousands. Thousands. It was like 100,000 WordPress sites got blacklisted and 13,000 domain names were also blacklisted because of that one vulnerability. Wow. So, clean your site up and be safe. Yeah. Yeah. That's always a pain, one of the challenges. It sucks. It sucks. I've been hacked. It's not a good deal. Just leave WordPress alone, please. All right. So, we do have a review. You notice there is no tear tattoo. Mm-hmm. It's actually referenced in the review. This review is from Dustin De Torres. De Torres. And it is a fast review. Each week, I learn something new. Thanks for putting together a humorous, intelligent, and interesting podcast. Hopefully, with this review, you'll be able to remove the teardrop tattoo from your face. Wow. It's gone. This review prevented it. Yeah. So, I wish it was that easy for my girlfriend to remove her lower back tat of an oversized butterfly soaring through space. Yes, really. So, when you say lower

back butterfly soaring through space, is space a euphemism for space? Anyway. All right, Dustin. Thank you so much for the- To infinity. And beyond. To infinity. And beyond. Did that just come out of the- Out of space, man. It came out of space. It just came out of the cocoon. It did. Yeah. Punch in the face to you, Mr. De Torres. Appreciate your review, man. Yeah. Very cool. All right. So, that is the potatoes of our podcast. We've got to get into the meat. You want to get into the meat or you want to get into the question? Oh, yeah. We got a question. Yeah, I got a question. So, we're going to call this question part of the meat today. Part of the meat. Yeah. This is, yeah. So, dig this question. This is from Craig Mount over at Pikes Peak SEO. Another SEO firm. All right. When they ask us questions. So, he says, hey guys, I really enjoyed the show this week and I have a question regarding location. He says, which I know was a few shows ago. If you are a business looking at branding your service and have a relatively short sales cycle like picking up the phone and setting up an appointment, is it better to rank A for organic search results or B in the Google Maps results with Google reviews, with G plus reviews? Craig Mount. Let me take the real quick answer to that. Great question. Yeah. The real quick answer is C. Both. PPC. Organic. And local. And local. How to conquer the search result page. Yeah. And not really to waste money or anything like that, but studies show that when you have multiple listings on one search page, your click results go higher. Yep. Not your click cost. People aren't necessarily clicking your paid ad, but they're more in tune to click your organic ad because they see a paid ad. Also. Yeah. It's amazing how that works. To answer your question though, Craig, I would say it really depends on the

nature of your business. I understand you're a local business, but if you're like, let's say a local shoe store or a restaurant or something like that, then people probably won't come from great distances to get there. Right. And so in that case, Google Maps with reviews is probably your best bet. Yeah. However, maybe you provide a service all over your city instead of local business like a plumbing, electrician or AC repair or something like that, then of course you want that natural listing. Yeah. But you also want those reviews as well because you're B2C sort of situation. And so, similar to what Chris was saying, in regards to the C, he's absolutely right. You want to go after both of those listings. Yep. One of the things we do when we do SEO is we go after that local and that local listing, local and local, the local and organic listing at the same time because they're equally important. And PPC. And the PPC one. The three. The theory is that when people see you three places on the homepage, you've got instant credibility. So if you don't have a brand that's plastered on vans and billboards across your entire city, that's one way to recoup from that. Now, interestingly enough, if you have a brand that's that strong in your local area or nationwide in either case, then you don't need to spend as much money on PPC, although it still does have a positive ROI. So do it. Yeah. Actually, what I mean to say is the presence of the PPC ad doesn't necessarily increase your organic click through rate because you already brand. Yeah. Right. Because you've got the brand credibility. So you don't need it. You don't need it on that search result page. If you don't have that brand credibility, more listings create that credibility and get you higher click through rates on book on all three on PPC on organic and on local. I want to give a quick punch in the face to worldwide call centers. They hit

us up on Twitter at WW call centers. They said at eWebStyle, your podcast is great. Thank you. We know. Thank you so much. Yeah. Hey, Craig, too. Punch in the face to you for that question. Yeah, punch in the face to you, Craig. Appreciate your question, man. Cool. All right. So that was the... Potatoes and the small... Isn't there like an aperitif that comes between the appetizer and the potato? Anyway. What'd you call it? Teef? Yeah, I don't know. Most food-related stuff is French, so just add some teef. Ooh la la. And... Gotta add that on there. And that's in between. All right. So, Podcast 240. So, okay. Okay. Podcast 240. It's contagious. It's contagious. We talked about content marketing and tips, and we covered several things from there, including using social media widgets to increase engagement. And so, when you can see all my WordPress users out there, when you use social media widgets, they do increase engagement. That's like having share buttons and plus buttons and things like that and giving people the ability to like your page from your page without necessarily leaving and going to Facebook to like your page. We also talked about content marketing tips and tricks. And more importantly, the group mentality of SEO and the consequences that come with working in a group. And we're really talking content. And so, if you have, let's say, multiple people posting articles on your blog, you don't want to suffer any consequences by making sure everybody in the group is posting the same way. They're using the same kind of character count or they're using the same format. That, you know, we're all going to use bullets. We're all going to use the image. We're all going to use video. We're all going to speak in this tone of voice, this point of view. First person, third person. Yeah. Exactly. Instead of having one person who's writing a well-written, optimized post and then somebody else who just blah, you know, all over the page. And then somebody else who's just

image heavy. Then you have all these different writing styles and there's no consistency. You don't want to suffer because of that. And that was Podcast 240. All right. So, in 241, we talked about making sure content and graphics communicate together. So, we highly recommend that you have custom graphics, custom images, and if you're going to have custom- Use your own. Use your own images. And if you're going to have them, make sure they make sense with the graphics. All right? It's not just about having an image. It's about having an image that makes sense. We also talked about marketing success downfalls. So, this is a little odd. So, I'm actually trying- I don't recall this podcast, so I'm going to theorize on what we were talking about. If you do really well and you get people to the wrong page- That's a downfall. That's a marketing success downfall. We talk about continuity. When they search for certain keywords, they see those keywords in the ad or the organic listing or the local listing. When they click through, they hopefully see those exact same keywords or at least you impart the exact same message. To not finish that on the webpage, the target landing webpage, would be a marketing success downfall. And we also talked about relevant marketing testing, getting in there and saying, okay, so maybe I think the page is relevant, but I could change it. I can change it. So, I do a little bit of A-B testing. Google makes that pretty easy. And that was Podcast 241. On Podcast 242, we covered a couple things. SEO myths. We talked about some content marketing as well. And I think one of the biggest things in regards to creating a plan for content marketing is what stuck out the most about that. And when you're doing content and you're marketing this content, you must plan. You must strategize. Don't sit at the table and just start writing and it reads good to you and then you post it. Because it's not going to read

good to everybody else. Yeah. Read it. Let somebody else read it. Proof read it. This is part of a strategy. Plan on your follow up post. What are you going to follow up after that? What other resources can you use? And then you do this every week. And that way you continuously post out great post out. You continually put out great content that's relevant, that matters, and that people will engage with. And that was SEO Podcast 242. All right. 243. All right. 243. resources can you use and then you do this every week and that way you continuously post out great post out you continually put out great content um that's relevant that matters and that people will engage with and that was seo podcast 242 all right 243 we talked about making sure you're logged into bing and i think that was a when our algo cat was that bing will actually give you points and you can earn credits because we had we broadcasted from the microsoft store exactly so you can earn credits for being uh uh logged into bing and doing searches and and and playing games playing games doing searches and then the cool thing about it was that those bing credits you get points that you can use at a microsoft store for like games or new apps and stuff pretty cool it'd be a good thing to hack if you knew you know you could hack it and get points and get something uh without using bing because you don't want to use bing hush your mouth important at least we're not at the microsoft store when we're saying that i was there this morning though uh important seo data points so one of the things that you should be looking at when you're looking into google analytics uh go out check good go check out podcast 243 for that and finally reading your bounce rate what it means we're probably the only company that you will ever hear that says you know what a high bounce rate

might be a good thing the reality is if we can get somebody to your website and and the short throw that craig was talking about where he's got a short sales cycle if we can get them to that first page fill them with confidence give them the information they need including the contact information and they pick up the phone and call and never visit another page that's a great bounce rate that's a job phenomenal bounce rate you know great site great conversion site so that is podcast 243 on seo podcast 244 we talked about content redesign and we gave out some tips and we were even recapping what we talked about in regards to the bounce rate and we talked about uh reworking some missing information and how all of that works with a content redesign so starting with bounce rate if your site does have a high bounce rate and unlike the example chris gave maybe you're not getting high conversions um then something's wrong with your site and so if you're going to redesign you need to go figure out where people are bouncing from what pages are they going to when they finally leave why are they leaving are there is your content being read are they leaving any comments are they liking anything are they subscribing they're not doing any of these things they're bouncing so you need to figure out why um and consider that reason why when when redesigning the site so that way you won't redesign and have the same problem that you had prior to redesigning we also talked about reworking missing information and so consider this as you're redesigning your site and you're going through your content a lot of times links change or maybe you had intentions on putting an image here and that's it's not there anymore or maybe the product has changed but you haven't updated your site you don't even offer this anymore right and so keep that in mind when you're redesigning as well comb through your content whatever is updated

great move it over whatever is outdated updated first then move it over and whatever is obsolete get rid of it and that was it's the old podcast 244 all right in 245 three things making sure your website supports your type of content foolproof content writing tips and editing and proofreading your content so the theme of that podcast if you didn't get content was content um make sure that you've got consistent content that it has the right voice for your audience as i mentioned in the in the previous that the podcast that we were just talking about uh make sure the images match the content there make sure you're proofreading your content you know like charles said i would add to what charles said uh sleep on it yeah right write it i like the idea of writing it finding all the supporting stuff and then coming back because you're going to reread it when you add that stuff sleep on it read it one more time to come and change up everything yeah you know especially after like you find this video and like oh that piece of information was wrong yeah and that was podcast 245 on seo podcast 246 uh we talked about seo improvement tips and um cool thing about this one we cover several things including presenting content in a way that really guides visitors to a conversion right and so you have to think you have to have a better understanding of your sales process and how that works online and so that way when you're optimizing when you're working on your site you can get those visitors down that path so for example if your conversion would you say leads to a short form then a thank you and then a call then make that sales process pretty clear on the site fill this form out and we'll be contacting you shortly yeah that sort of deal so that way when people see it they're like hey i'll fill this form i'll not get a call that's that's what

you call um making it so so your site leads to those conversions we also talked about um seo improvement tips and uh we likely covered some some of the basics right some of the things you can do like making sure your nap is consistent making sure that all of your content is well read and relevant making sure that your site is spam free and loads up quickly and those would have been your uh your seo improvement tips uh last thing we talked about on that one was a short urls right and so that's really for sharing you want to get maximum shareability uh for your post short your urls don't go with the long word hyphen word hyphen word hyphen word hyphen word hyphen that wordpress will do shorten it and make it easy to read easy to understand a description of what this page is about and they tend to get shared more and that was seo podcast 246 all right 247 we talked about action words in titles uh so if you're going to actually have it's a pro tip i remember that one yeah like ppc or even in your description so that when your listing shows up on the serp uh you actually have the action word so if your intent is to try and drive them to buy something you have the action word buy if it's to subscribe have the action worker word subscribe because you can actually fill out especially ppc it's a great place to do it in ppc because you can test it if you put buy and they're not ready to buy they will skip your listing and not cost you any money because they're not ready to buy if you put subscribe and they're like i never subscribe so i'm just not even going to go there save yourself some money and on the flip side of that if you put buy and they do click it and they're going into this with the mentality that i'm probably going to buy something yep yep

uh we also talked about seo form optimization and quick conversion tips for forms uh we we we presented an article that was like yeah make the form smaller uh as small as possible physically on the page uh but you know not so small that they're hard to read or whatever uh and also one of the things that we recommend is when we do captcha and we don't do it anymore when we did capture the capture was a branding opportunity so if it was a uh you know if it was a plumbing company in houston then it would you know get a plumber yeah capture would say tankless water heater perfect so whatever or at least tank maybe just tankless right so it's a short word it's an image you fill that in there's a branding opportunity we don't even like to do captchas anymore we prefer what's called a honeypot if you don't know what that is it's actually super cool go find out what it is that was podcast 247 on podcast 248 uh we talked about uh diy online marketing and and which was probably appropriate because we put out a podcast and majority of our listeners are likely diy yeah right and so uh one of the things that stand out about that one is is giving your audience the proper content and so what you have to remember in doing that is understanding who your audience is right if your audience is urban if your audience is laid back and and you know they're kind of an outgoing group type of people then it may be okay to present your content in an urban kind of way however you know if you're if your audience is corporate and in white collar and and and you can't talk slang to them you have to talk in third person you have to address them professionally and corporately because that's what they're accustomed to receiving and so the key here is making sure that however you present your content that it matches your audience

and the people you're going after because what you don't want to do is bring the right type of people to the wrong type of site because then then you have well the previous tip you said then you have a uh the success uh yeah that's a marketing fail yeah if you do that and that was seo podcast uh 248 all right so for 249 we talked about scheduling review time for analytics so so if you're going to bother to do internet marketing certainly from the ppc and seo perspective even into the others but most focused on those make sure you're scheduling time to review your google analytics and and go listen to podcast 249 so you know what you need to be looking at say this before we go on because i've just spent a lot of time in analytics yeah this is great by the way he says a lot of time in analytics he really means yeah i mean like 50 percent of my work week is looking at numbers and so there's valuable information in analytics about how long people came to your site why they were there what they do when they did what they do right before they left uh what browser they were using what type of phone they were on that's valuable information so so so getting to and if you're using a marketing company they're not sharing that information with you uh you may want to change your resolutions yep and here's a here's a title that i don't really understand increasing visibility for seo matching pages matching page and load time so we talked about load times now load times have two impacts one it does impact your serp result um it probably doesn't have the impact that you think it does it may bump you down up or down a couple places although that can have a huge impact as long as you're on you know top five it starts to have a really big impact uh the bigger impact is for the customer experience

the user experience exactly and and potentially your non-effective bounce rate that's what we need like an effective bounce rate and a non-effective bounce rate so that was podcast number 249 on seo podcast 250 we talked about turbocharging your website conversions and i think we're really talking ppc um and so one of the teams we talked about was creating separate adwords campaigns for like mobile ads the problem is a lot of times um due to lack of time or lack of resources or or maybe just not really knowing the best practice people tend to create one campaign and they'll split that campaign up and use it for for regular search they'll use it for mobile they'll use it for this they'll use it for that which is okay kind of depending on the size of your business and how aggressive you want to be to maximize that is in your best interest is your whole separate campaign just for your mobile ads why would you do that so you can control where they show up you control when you can control how much you want to bid on those and it's a little bit more difficult to do that when they're all in one campaign but having them separate campaigns then i can treat this campaign one way and i can treat another campaign a totally separate way another way to turbocharge those conversions is to uh test your ctas chris was just talking about that a few minutes ago like using buy or subscribe or download from a pay-per-click perspective it's a lot easier to test your ctas because you can run a test for a week or two put some budget behind it and look at your analytics and gauge your results and then rinse and repeat i like to run three or four different ads all at the same time yeah and then let the whole month go by and then look at my results and see if this ad had you know 20 hits and 10 conversions that's a big great number

50 percent yeah you know but and then we can make the right decisions that hey this ad really converted let's create some variations some spin-offs of the same ad and keep our control ad and we run our test again and so that way every month we're tweaking we're pruning and your campaign is getting you can learn some pretty amazing stuff if you're running four because maybe two really excel and you can look at what do those two have in common if they have things in common then you come up with your third that you throw into the mix not get rid of those two but throw in a third that kind of emphasizes what you think is in common maybe you're right maybe you're wrong uh but you can know yeah yeah for example you may want to do one that says call today another one that says call now one that says free consultation and one that says free quote and look at the data so if free works then you know free call now you might start changing exactly changing the content that way so yeah good stuff that was the seo podcast 250 all right and seo podcast 251 testing and researching the effects of ads we were just talking about that new website seo production tips so that had to do with responsive um you know if you've listened to our podcast for any amount of time you know we're not on the responsive bandwagon per se uh we are we do agree we highly agree because google really says that we should agree that responsive is a great way to implement your mobile design and so what we like to do is design for your workstation so your typical workstation and sized all the way down to about a five inch device and that all of those five with the you know the new iphone who are on that size uh all of those should have the same uh look and then well maybe a little bit higher than maybe

maybe the seven inch so down to a seven inch device and then anything below that should have a separate look so spend the time make sure your graphic designer is actually showing you mock-ups for the full version of the website and the mobile version of the website before you pull the trigger on it uh and then finally linking your logo it's just uh just make sure you link your logo yeah just the right thing and that was podcast 251 on podcast uh seo podcast 252 we talked about tips to avoiding high bounce rates right and then this is again this is if this is not one of those what you just call it effective bounce rates or non-effective bounce rates we talked about how users engage in new content and tips to avoid them and analyzing uh the click patterns this is again being in analytics this is how you can analyze a click pattern a click pattern what is that this is the pattern of clicks that people take before they bounce from your site or before they convert so they clicked on a search result they landed on your page they clicked about us they read something they scroll down to the bottom click another link and then ended up on contact us where they eventually converted five clicks in that click path and so your your visitors flow will show you that in analytics um so we talked about that we also talked about uh ways to avoid those high bounce rates and i think people bounce because they either got what they wanted really quickly and they bounced like they called you which would be great or b productive bounce productive bounce or b they didn't see what they wanted at all they quickly landed realized they were in the wrong place and immediately bounced non-productive or ineffective ineffective wasted click and and that goes down a path of hope you didn't pay for it exactly bounce so the key the key is to make sure your site is is is

optimized well that it reads well that it's visually appealing and so that when people do click um that they have a higher likelihood of actually engaging with your content is staying and not just running because uh because your site sucks and that would have been uh seo podcast 252 all right seo podcast 253 observing click patterns to determine what to improve right so that that we were just talking about that optimizing the payment process so oh what are the things that you need to put into so this is a little bit of an e-commerce podcast what are the things that you need to do in your whole process like let's start making sure you know amazon has perfected the one click purchase i think they even tried to patent it or they did patent it whatever model it if you can as closely as you can if you can get it as simple as amazon has it then you're doing something right and and don't forget the post purchase process so they've purchased they're already engaged with you your opportunity to upsell them your opportunity to actually say hey you like this product share that you just purchased it on facebook and twitter uh and to share this picture on instagram uh pin it you know whatever it may be so multiple checkout options yeah right people want to pay with paypal they want to use their credit card they want to use dwala they want to use google check out bitcoin give people ways multiple ways to check out because eventually you will list one that they're extremely comfortable with and that may be what's necessary to push them over and i like this one guaranteeing peace of mind right so a real strong guarantee can be the difference between you closing a deal and not closing the deal and it can also push your business to be better so if you have a really strong guarantee guess what your business better be good enough to meet that guarantee so that you're not returning

all the revenue that you generate exactly and that was seo podcast 253 well seo podcast 254 we talked about local media marketing trends things from like um optimizing your shopping carts which would have been a carryover from the previous podcast local media marketing trends any increase in mobile traffic and so starting with the last one the increase in mobile traffic um is is key it's important for all you guys who may be watching or listening to this right now to understand that mobile traffic not only is increasing it will just continue to increase and continue to go up especially this was the key i remember this especially from local local businesses that have brick and mortar establishments because what companies like walgreens and walmart and these people are realizing is that people are on their mobile device and they're searching for products while in store those are that's an increase in mobile traffic and so you want to compensate for that and the other thing was the local media marketing trends so if you're a local business tap into your local media they can really help you get your ranking up what does that mean so like here in houston for example uh fox26 they do these features where where you're um a specialist right and you can go there and they'll interview you talk about your product and how you can help others with it that is great video content that you can go on your site more importantly fox will link out to your site from theirs and there's a great inbound link yeah from a high quality site with valuable content relevant to you so use your local marketing thing maybe you're having an event like a christmas party for all your favorite clients or grand opening or whatever it is submit that to your local media why because it ends up on their calendar it ends up with a link to your site it ends up on their publications and those are great ways to get links using your local media

and that was uh seo podcast 254. all right seo podcast 255 make sure to include social ads in your marketing strategy all right so uh the company policy right now new website going into internet marketing campaign they've got google retargeting cookies layer in the in their webpage and facebook cookie layer so that uh they can get whether they're gonna do it or not they may never do it uh and if they don't it's not because we're not encouraging them um so make sure that you include that in your strategy checking your local home page for auditing so um i don't know what that means we're going to go with merging home pages that's got to be related to uh 301 redirects so remember that google thinks ewebstyle.com is different from ewebstyle.com index.php which is different than which is also different from www.ewebstyle.com those are four different pages if if one quarter of all your inbound links go to each of those pages you don't have a page you divided your link juice by four by four so make sure that you do proper 301 redirects to to accomplish that and that's pretty easy to do pretty easy to check and that was podcast 255 on seo podcast 256 we've talked about preventing your campaign from failing and the easiest way to prevent your campaign from failing is to monitor it is to tweak it you can't set it and forget it you have to watch it you have to add content you have to check your ads you have to make sure your site's loading fast and do all the things we talked about optimizing images data tracking and seo and this is again back into your analytics right you want to make sure that people aren't falling off in certain places maybe analytics is reporting that people drop off right at your checkout page why is that if you're not looking at your analytics then you don't know that but if you are then you can figure out why they're dropping off and you

can fix it so your campaign doesn't fail we also talked about optimizing images and so and i think the rule of thumb was here go ahead and optimize them prior to uploading them right wordpress does a great job of crunching your images and making them useful at the end of the day it was still a pretty big image that you uploaded and they had to crunch so instead go ahead and resize it make sure to the smallest possible size you can get that doesn't lose your clarity and the sharpness of the image right then upload it and not only upload it but we're talking optimizing images change the file name to my top keyword dot jpeg right then upload it and then give it an alt tag my top keyword give it a title my top keyword put it on the page that's my top keyword and now that image is fully optimized and that was seo podcast 256 all right the last podcast of the year that we're going to be there's one whoo is podcast 257 uh so this is like the last section of the last podcast for 2014 all right so here we go uh make sure your content is relevant so so we talk about we've actually this year we talked about this content a lot yeah make sure that your that your content is in the language or the lingo or however you want to say it of the people that you're trying to drive of the customers you're trying to drive to that inside people right so so you may be a bunch of engineers one of the things that's that's often hard for us to explain to an engineering company that that leases equipment is that the people who deal with you don't actually probably don't even use the equipment that you lease exactly right you you lease a tractor or a crane the person who's in charge of procuring it is the procurement officer that what's going to appeal to them on the website is not

the same thing that's going to appeal to the actual uh construction workers the the general contractor or whatever so make sure that you're speaking to the right people um that's the easy tips for great calls to action and we're going to follow this straight up with vocabulary tips strong command verbs to start your cta process we've talked about this in like the last three podcasts which is you know in your in your add a cta the serp is the first opportunity for sevo search engine visitor optimization optimization so make it make sure that you're taking full advantage of it if it's a ppc ad and you're going to drive people to buy like like we just said earlier it may save you money if i tell them you're gonna buy when you get here right so oh i'm not ready to buy so let me skip and guess what when they're ready to buy i was like where's that guy who said buy from or they're going to subscribe or just get information um you know you know what they know what to expect when they get to the next page it's always better when they know what they're going to expect one of the things you want to do and that's from a ppc perspective from an organic perspective take advantage of putting call to actions in your meta description so you have one line that just briefly summarizes this page which should be unique to that page better not be out there having duplicate meta descriptions yeah that's a no-no so come up with the unique meta description for that page and close it out with if you're interested in this call us today with the phone number why would you do that because that meta description and that phone number will show up in these search results you could very well get a conversion without getting a click so here's right here's the here's the trivia question what's better than a productive bounce i know when they call from your search they

call without clicking they haven't even clicked to your website they're like that's it that's what i need and they call um craig that's what that's what you should get good organic get good local local first probably and make sure your phone number is nice and prominent so that they can get there both in organic and local and also do pay-per-click make sure it's there too so that was our 2014 part two year in review man hold up that was uh some good stuff now we've got uh i think we got a little bit of what right yeah we got a little what news i got some what news and some blanks there actually all right so which one we want to do we'll do what first what yeah so this is what goes to instagram remember we already reported that instagram had outgrown twitter right right yeah so they just released some new numbers instagram is now worth 35 billion dollars 35 billion dollars wow yeah that's a lot of money that is yeah for for filters and photos i'm just saying yeah filters filters and photos that's it and so in our blank stare let's give them a blank stare yeah yeah that was that was well deserved that's actually like are you effing kidding me yeah this blank stare goes to sony sony i was actually kind of looking forward to the movie because because i like the actor you know i'm saying the interview they pulled the movie the interview that was really about dealing with north korea and everything going on over there because of you know this uh not credible threats from north korea yeah and uh the president even you know president obama got on he said sony uh y'all shouldn't have done that you know this is not how america is and i totally agree sony you should not have pulled it because of these threats they made of anything we should have went we should have celebrated because we're americans and that's what we do and we're

not watch a movie and die together that's that's what we do but we definitely shouldn't be running let's go watch a movie mock some other country and how they work and then die together for the nation you know but uh but but truthfully though that's that's not how america is don't run we don't hide we don't you know i think if it was a real threat you know uh government would have taken action and i think i think fundamentally okay so sony you're pulling it because maybe some people could die right and you're probably worried as a company you're worried about the pr you would get there is a small minority that would be like oh sony should have pulled it right most of people would just be pissed at the koreans exactly because okay those dudes are trying to stifle our our free speech well i like what president president said you know we get threats all the time we don't stop going to football games we don't stop doing events we don't stop spending time on our family we don't stop traveling we'll stop catching flights uh we do what we got to do and you know and that that was one of those situations remember sony is not an american owned company so the powers that be may not be american who knows who make that decision so anyway this has been podcast number 261 the last podcast of 2014 you know merry christmas happy holidays happy new year happy happy hanukkah happy everything else that i don't even know about uh enjoy uh the next time with your family enjoy with your friends um enjoy the peace we will be out of the office before we get a little break we're gonna enjoy that yep encourage you to do the same and we'll pick this up second week in the new year uh back with the seo podcast unknown secrets of internet marketing and and to wrap this podcast up we've of course have to go through a little bit of

information and that is uh it's got to work here so if you're interested in growing your business using the largest simplest marketing tool on the planet the internet uh call a web style for increased revenue in your business our phone number is 713-592-6724 we will be happy to help you put that up here that's a good idea yeah if you have a referral uh send them to us they pay their bill we will pay you uh and this was filmed live at 5999 west 34th street in houston texas uh again you guys have made us the most popular internet marketing podcast on itunes yep thank you very much great new year until the next podcast i'm chris burris charles lewis bye bye for now slightly raised up eyebrow high brow headed my way cool as mountain