Traditional SEO alone is no longer enough; winning search rankings in this era requires combining content, links, local places optimization, social media, video, blogging, and mobile strategies together.
Traditional SEO is not enough. You gotta have more.
Of the most popular SEO podcast on Podomatic and iTunes we discuss Social Media as it relates to Attorneys and Doctors. We also discuss our continuing experiences with Google Boost. Finally TheSEORapper breaks down the details of the latest SEO Rap Battle. Visit our Facebook SEO Houston page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on…
A content farm is a site loaded with large amounts of low-quality content, created either to generate inbound links or to capture organic search traffic and monetize it through AdWords. Google declared war on content farms around this episode and began algorithmically blocking them, making them worthless or harmful for SEO.
Google noticed that Bing showed identical results for misspelled queries, even though Bing does not perform spell correction. Google then planted bogus queries with fake results, had employees search on Google using IE, and confirmed that Bing was collecting that click data through IE's suggested sites feature and using it in Bing results.
After a major algorithmic change in October, Google began weighting local places listings, user-generated content like blogs and social media, video, and mobile alongside traditional content and links. Being on the first page today does not guarantee staying there without covering all these areas.
According to the hosts, doctors and attorneys must avoid posting specific medical or legal advice on social media because followers could act on it and sue them. Instead, they recommend focusing on community involvement, such as congratulating local sports teams or highlighting community events related to their practice.
Google is giving more weight to user-generated content, which is, to me, a fancy way of saying social media or blogs or things like that.
Guest
If you're optimizing for the wrong keywords, you're wasting your time.
Host
Bing is actually doing a disservice to search engines in general, saying, you know what? What they're saying is, the best you could possibly do is Google, and we're going to try and achieve that.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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