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Social Media SEO, Google Alerts and Internet Marketing - The Best SEO Podcast Number 78
Social media marketing requires active participation, brand consistency, and reputation monitoring tools like Google Alerts, while search SEO remains essential for helping customers find products and services.
Key takeaways
- Stay current on web changes by following industry peers on Twitter and subscribing to newsletters.
- Use Google Alerts to track your brand name, competitors, and key phrases across the web.
- Keep social profiles actively updated because stale profiles undermine your social media presence.
- Do not abandon search SEO for social media because people still use search engines to find products and services.
- Start social media gradually with Facebook first, then Twitter, and sync tools to save time.
social media marketing can hardly be possible unless you are willing to be social
About this episode
In this internet marketing podcast we discuss Social media marketing. There are many aspects of social media marketing. The way each of these relates to SEO and internet marketing is different. We also discuss Google Alerts and how to use Google Alerts to support your SEO and internet marketing efforts. Visit the Facebook Internet Marketing Page . Get a Free SEO Analysis. Our Videos are broadcast live from Houston…
Questions this episode answers
What is Google Alerts and how can businesses use it for reputation management?
Google Alerts lets you set up notifications for any phrase, such as your company name or a competitor. Google sends you a link whenever it indexes new content containing that phrase. It can help you find customers tweeting about you, respond to complaints, and thank positive mentions.
Should a business focus on social media or search SEO?
According to this episode, businesses should maintain both. Social media helps manage customers, brand image, and customer service, while search engines are still where people go to find products and services. Dropping search in favor of social is listed as a key mistake to avoid.
What are the biggest don'ts in social media marketing?
The episode covers several don'ts: do not spam on social sites, avoid blatant marketing tactics, do not let social profiles go stale, do not badmouth competitors, do not engage in social climbing, and do not try to do too much social too fast without a plan.
In their words
If Google tries to buy you, take the first offer and run. Don't answer the phone with Yahoo calls.
Host
Terms defined in this episode
- Google Alerts
- A Google tool that notifies you via a link anytime Google indexes new content containing a phrase you specify, useful for tracking your brand, competitors, or any keyword.
- Perception Protection
- A phrase coined by the hosts to describe online reputation management, monitoring and managing how a brand is perceived across the web.
- TweetDeck
- A social media monitoring tool that can surface tweets and mentions referencing your brand or content, used by the hosts to find people tweeting about their podcast.
- Social climbing
- The practice of pursuing celebrity or high-profile social media accounts in hopes of gaining followers or attention, which the article discussed in the episode warns against.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
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