To optimize content for SEO, start with keyword and user intent research, write clear and scannable content for your audience, ensure technical site health, and keep URLs short, averaging 59 characters for top-ranking pages.
just as the wheels without an engine leave you pedaling, content without an SEO strategy can't keep up in a digital marketplace
Anyone can create content, but how do you create great, SEO content that has value to the user? With these 4 simple steps, plus some bonus technical info, you can create high-quality content users will love!
Use a primary keyword alongside secondary and tertiary keyword variants that are topically related. Google is savvy enough to connect related phrases, so mixing natural variants avoids stuffing and makes the content read better while still signaling relevance to search engines.
Ensure content loads in three seconds or less, displays correctly on mobile, is included in the XML sitemap, and has internal links pointing to it. Fixing these site-wide technical issues first prevents well-written content from failing to rank regardless of on-page optimization.
If you optimize for high-traffic phrases that do not match what users actually intend to do, visitors will not engage or convert and bounce rates will be high. Understanding intent ensures the content you write matches what your target audience is genuinely searching for.
just as the wheels without an engine leave you pedaling, content without an SEO strategy can't keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.
Host
if you're working with a content marketing strategy that did not start with SEO research, start again.
Host
Position one URLs averaged 59 characters.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit