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The Top 14 SEO Tips for 2019 by Aleh Barysevich Part 1 #459
Seven of fourteen 2019 SEO ranking signals covered include search intent, CTR, keywords, grammar, HTML structure, schema markup, and content uniqueness, all anchored by quality content that comprehensively answers user queries.
Key takeaways
- Match content to search intent before optimizing, since roughly 80% of searchers seek information, not to buy immediately.
- Meta descriptions drive click-through rate, so A-B test ad copy in AdWords to find what performs best before applying it to SEO.
- Schema markup is underutilized by most SEOs and helps Google categorize and understand page content accurately.
- Use Copyscape to catch duplicate content, and write unique product descriptions instead of copying manufacturer text.
- User-generated content like on-site reviews adds uniqueness to product pages and can outperform pages with identical manufacturer descriptions.
I think that cannot be stressed enough how much content plays into SEO. It should be your North Star.
About this episode
The Top 14 SEO Tips for 2019It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. Here is the list of the most important ranking factors for you to dominate search in 2019.
Questions this episode answers
What are the top SEO ranking signals to optimize for in 2019 according to Aleh Barysevich?
The article covers 14 signals grouped into categories including relevance and content. The first seven discussed are: accordance to search intent, CTR, keywords on the page, grammar, well-structured HTML, schema markup, and content uniqueness. Quality content that comprehensively answers user questions is the foundation for all of them.
How does search intent affect SEO performance?
About 80% of searchers are looking for information rather than ready to buy. Google has largely figured out intent for most queries and shows results accordingly. If the results on a SERP do not match your expected audience, that keyword likely has the wrong intent for your campaign, and targeting it wastes effort.
Why does duplicate content hurt SEO and how can you fix it?
Google penalizes duplication and rewards uniqueness. Online stores often copy manufacturer product descriptions, which are shared across many sites. Writing unique product descriptions, adding original images, testimonials, and encouraging customer reviews on product pages can differentiate a site and improve rankings.
How can you improve click-through rate from search results pages?
Pay close attention to meta descriptions on pages that rank well but have low CTR, as title tags and meta descriptions may not be relevant or enticing enough. A-B testing ad copy in AdWords lets you gather data quickly to find which messaging drives clicks before applying it to your SEO pages.
In their words
I think that cannot be stressed enough how much content plays into SEO. It should be your North Star. You've got to have a really good piece of content. So all the other things that you do go back to the content.
Host
Google appreciates uniqueness, and as much as it appreciates uniqueness, it penalizes duplication.
Host
Terms defined in this episode
- Search Intent
- The underlying goal a user has when performing a search. Roughly 80% of searches are informational, meaning users seek research rather than an immediate purchase.
- TF-IDF Analysis
- A method that calculates how frequently certain keywords appear on competitor pages ranking for a given query, providing data on competitive keyword density.
- Schema Markup
- Structured data added to HTML that helps search engines categorize and understand page content. Google provides testing tools and guidelines for implementing it correctly.
- LSI Graph
- A tool used to find latent semantic indexing related terms that should accompany a primary keyword on a page to signal topical comprehensiveness to Google.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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