The Top 14 SEO Tips for 2019 by Aleh Barysevich Part 1 #459

Hi and welcome to the SEO podcast unknown secrets of internet marketing. My name is Chris Burris owner of eWebResults My name is Matt Bertram Party crasher. He's a party alien crasher. Check out that. That's hashtag party crasher Well, I just got back from like New Mexico. So I checked out Roswell. There was a it looked at this out I didn't show you this. Oh, you got alien socks on also. Wow. That's that's Alien and you're wearing yeah, I guess to the Star Wars results We're like we're like an entire like space episode. This is kind of very cool. Yeah All right So remember we are broadcasting live here from Houston, Texas and Matt and I we are your results Invaders Results invaders Hey, I want to jump into this review. It's a little bit long So I'm gonna read it pretty fast. Yeah, go ahead and take a drink. It's a little bit long It's from alexand don't spit It's from alexandra schmidt and it is of course Five stars It says you guys are absolutely amazing. I've been listening to the podcast on spotify I love that you've been doing these for so long talk about a binge and that's cool binge watching Or listening. I wanted to say thank you for sharing your knowledge and experiences and helping educate not only web seo and marketing professionals professionals But also the general public i've heard you say that your clients are sometimes coming to you after being burned by other companies And that is an unfortunate reality reality for most of us But hearing you guys talk about and recommend the things we do day in and day out in our office for our clients is inspiring I know we are doing doing the right things I hope business owners that listen realize that many of us do care and are avidly working for their success By the way, it sounds like there's an office of people behind alexandra. So that's yeah, that's cool Very cool with that said i'm hoping you could offer

me some advice There was one episode where you covered how to help your clients close more sales and I wish you could have talked about it For another hour you see we have successfully moved one specific client up and search results Generating more clicks at a better cost and adwords have a strong social media marketing strategy, but they are not closing sales help me Please. I don't know if I should offer to sit in for a day To see to sit in for a day to listen to help with their sales process plan gorilla gorilla marketing days Send emails daily or it's and she's saying it's a local plumbing company for reference And they have been very particular about sharing information Like who their happy customers are so we can get them on an email list and ask for referrals and reviews any advice You could bestow would be forever appreciated alex. Uh, she goes by alex. Um punch in the face to you alex She's with voyager marketing. So punch in the face for all that. Um, yeah And we do we do sit in with our clients where we've gotten them good positions and they're struggling with the conversions and we've had to like give Well, so yeah, we will do a little just a little advice there and also with plumbing. It's just funny I had a client come in for plumbing and we did a handshake deal. Yeah, put him in first position Don't in Houston in Houston. So if you type in plumber Houston Whoever's in the first position. That's us. Yeah, but bottom line is With selling yes, the the customer experience is very very important Um, we're actually moving to Uh, so some audio files that play when people are put on hold Um on our phones this on our phone system to cross sell Uh different products Um, I think the customer experience is very very important But if you're using some kind of phone tracking system, we used to use call rail We've started to kind

of move away from that because Um, the data that the api has given us is not everything we need Um, but you know something like call rail, uh, you can listen to the calls there and provide feedback We do we do have our account managers listen Uh to the calls and provide that feedback and in some cases we've even written scripts Uh, we've created step processes, uh, like a a sales step or tiered funnel Right Uh to help them, uh, bring the clients in because the sales person or business owner is usually Uh gonna do a better job selling, uh, than someone that they just hired Yeah And so, you know that training is important you can provide them some framework Uh listening to the calls and providing that to the owner Uh really opens their eyes a lot of times Right And so yeah, I think that, uh, the line between sales and marketing is getting blurred and There's definitely more you can do yeah and anytime you can add value to your clients like they appreciate it It makes you feel good. It makes you more likely to keep the customer. So, um, so yeah If you've got any specific questions or thoughts or ideas, we'd be happy to entertain those Yeah, we can do you can uh sign up for a profit plan We're also going to be doing our first mastermind group. We've just uh finished that page So we'll be putting that up good and so that will be um in-depth training on uh, how how to how to actually run an agency So, um, you know, we're we're going through some of that sort of thing and then we'll be doing some different modules on social media ppc That sort of thing. Um, to just provide more in-depth knowledge in a training setting I'll also be doing some webinars and that sort of thing. So, uh, got Keep your eyes peeled. Yeah, just keep your eyes peeled. Keep your eyes peeled. All right So, um, if this is the

first time you've listened to our podcast, howdy and welcome to the podcast If you've listened to this podcast before you might be interested in some tips, uh, some strategies some tricks Uh, you can get them. I don't know maybe 20 tips for an awesome web design top 10 seo tips five mistakes that could take your business Ninja ninja ready to learn our ninja tricks, right? That's on the screen right behind us You can get those just by going to eWebResults.com slash tips Um, go ahead and get over there Uh, we're actually going to cover an article today Fort well half of an article day 14 ranking signals you need to optimize for in 2019 This is from i'm from ali baricevich We've uh, we've covered some of his articles in the past. So punch in the face to you ali But tip he makes really good articles So, let's see we've done the howdy Um, it so shirt not your shirt on the how not your shirt, but my shirt So if you look my shirt right here, this is uh, what is it? SEO results right with kind of a star wars theme you can get that at our website, uh, actually at our swag page Ironically or not ironically called eWebResults.com slash swag by the way on the back It says may the rank be with you So it's just it is not a star wars page. No, it is not that at all No, no, no, it's uh, uh, it it has a vague resemblance Yes, anyone would recognize that it's totally different. Yeah, totally different from it's not There's no copyright issues at all Yeah, so that's there. Uh, all right, let's let's jump into this again 14 ranking signals you need to optimize Or in 2019 ali baricevich Uh, and so the first thing he's kind of broken these into three categories The first category is relevance. Yes, I guess it's more than obvious for any seos out there and that's you guys Uh, that google is going nuts about

getting into people's heads and providing them with the most relevant search results We've been saying from the beginning on the podcast if you deliver a great value to the google user then google Google will be very appreciative of you So I want to kind of speak to that, right? So I I think you know, that cannot be stressed enough how much Content plays into seo. Yeah, it should be your north star You've got to have a really good piece of content. So all the other things that you do Go back to the content. Yep. Okay, so there's 250 plus ranking factors There's all kinds of little things that you can do But you have to have a quality piece of content that answers the user's question. Yep Like what is the price and what what he'll cover what ally will cover in this is it needs to answer it Comprehensively. Yes. Yeah, so yeah, let's get into it. Yeah, let's get into it Google also considers such factors as users search patterns search history location and time Yeah, so those are all very important So number one in the relevance category is accordance to search intent when searchers Searching users have certain intent, right? So you go out there you do a search your intent Is to find a piece of information find a restaurant to read reviews or you have an intent so google's Working really hard to try and understand what that intent Well, so to just go into a little bit more on intent not to take too long. Yeah, but but really you have 10 seconds All right All right, so so when you're talking about users intent there was a study done years and years ago That basically talks about what are users intent online and users intent Is about 80% searching for some kind of information? So so big picture, you know only 10% of people are ready to buy something a lot of people are optimizing buy pages Well, people aren't ready to buy they're ready to research

to buy or research to find something But they're not ready to buy Immediately, you know another tens kind of search results or sorry location results map results that sort of thing But 80% roughly people are searching for more information to make a decision, right? And then if you want to break that down further on the type of buyers journey that they have You know you got top of the funnel you got the messy middle you got you know convertible Content or to kind of pre-frame them the aida model google used to promote a lot attention interest decision action That's how you want to break it down into what are the intent keywords And then you know here's something if you're using these research ranking tools Look for tools that have a bid auction, right? So if people are bidding on the word, it's pretty mature market the adwords market And if people are bidding on there's probably people That buy from that or close to buy from that if you look at the price. It's something to look at. So yeah, yeah, yeah, absolutely So so he goes on as a satisfying search intent almost always results and higher CTR click-through rate now One of the things that i'm going to say is that's assuming you have a good meta description, right? Because if you get on a SERP the search engine result page you even get in good position By the way, you can get there with on-page activity But you're not going to stay there long if you don't get a good click-through rate And you're also not going to stay very long if you don't get good activity time on page people take on action Do you don't want people clicking back that sort of thing? So one of the question is is how do you discover what the search intent is? Have you been in a sales position where you're talking to somebody and they're like hey? I'm trying to get good placement for this and I'm do I think these

are the right searches And then when you do a little bit of research you're like ah turns out those searches aren't the right ones It has happened once or twice in the past I can think of one, right? We discussed my wife's website, right? Aka language and really she came in and like I want spanish english french german italian and when it comes to training languages It's in houston. It's english spanish and then sign language I can promise you my wife never thought that sign language would even be on the list Right, so yeah You you know, we're starting to become like data scientists, right? Marketing's really data driven and you want to do What the data says and if there's no demand you got to go to social media or facebook run some ads create some demand Right, but if there's already demand you want to harvest that demand with google And and you really want to look at that data to to help better make business decisions when you're we're doing stuff Yeah, so I i'm trying to think of one example and I think one of the examples is what when you talk about arc welders I think there's a situation where we've got a commercial vendor for our arc welders, right? Who leases arc welders and When you do a general arc welder search you end up with you know small arc welders that you can buy at home depot or whatever And this is obviously not the search that he wants So what that what that tells you is from a google user search intent If somebody's just typing arc welder, they're a home user and they're looking for an arc welder If they type like arc welder lease or something else Then the results on that page are more kind of commercial focused Yes, that we can do a whole podcast on that on on just intent Yeah, um intent is something very important. I think you know, the the the the little term measuring twice cutting once Even

when building websites and that sort of thing Super super super important to understand the target persona and the buyer's journey and we put a lot of emphasis on That strategy on the front end because then the execution on the back end Uh becomes a lot more clear And and you know, if you're spending a bunch of time you get to rank for a word that doesn't have user intent, right? Then now you gotta you gotta unwind that campaign or keep that campaign and then go start a whole nother campaign, you know And so, you know, it's better to get it right the first time to get you to leads quicker because if you don't get to that first page You're not you're not seeing much anything. Yeah And so what the kind of summary of that is if you do a search for the keywords and you look at the results on that page Google's probably telling you it's already figured out the intent for that phrase and it's showing the results for that Well, that and I think that that's something important if you go do a manual search And you're you think that that word is the right word and you're not getting the same kind of results. Yeah It's not your competitors. You're not editors aren't on that page. Then it's probably the wrong intent Yeah, and that and that that's happened a number of times. Yeah, so you gotta you gotta look for that All right, so next is CTR So obviously this is click-through rate an increase in CTR almost every time entails a significant ranking boost And again, you've got to you've got to understand that the the thing that people see under the first heading on a SERP search engine result page Is your meta description? Yes. So is your meta description enticing enough? Does it tease enough? Does it also kind of guide them? What's going to be the next step so that they know hey? This is the actual page that I want to click through

on So pay special attention to pages that rank high but have low CTR Title tags meta descriptions are maybe not relevant. Yeah, a lot of people are using it for SEO and they're not really thinking about the user I've seen that or people are just you know Glossing over it completely. Yeah, if you're really doing some maybe testing Maybe run it in AdWords Yeah, right You can get that and you can get data really fast and you can see that data and you can kind of a be test what works best um And you know that will help boost the SEO of that particular page But you know in today's world from usability to to You know testing the ad copy Test it out in AdWords. I I encourage you to do that spin spin 100 bucks See what comes up and you know, you know Figure out what to what to do from that point But yeah, CTR plays in SEO. It's a good good ranking factor. Yep. Yeah. All right So this next category is called content Yeah, rankings and right and you've already said this rankings and content have always belong together Like always your piece of content should also satisfy the below listing ranking factors, right? Man, it's like I almost read this article It's almost almost Three keywords Number three keywords on your page. That's not three keywords on your page. That's number three keywords on your page 2019 keywords and the title tag still remain a powerful ranking signal It's one of the key ways that google can kind of can kind of pen pun intended key in on what is the information on that particular page That was good. Did you prepare that? That was awesome. I like it Keywords should be present in the pages body alt text h1 tag But never overuse it also optimize for some related terms that would accompany them So if all you've got on your page is just the one keyword And we could talk about I don't know arc welding

and you don't mention welding rods Which is something that typically will go with an arc welder or or depending on the arc welding that you're talking about Then you you run the risk of google going. Oh, like you don't have the auxiliary information that should be there Well, I would say, um, you know think about it and how we do seos and kind of keyword sets We're not doing like 50 words at a time Right trying to figure out what those keywords are and what are those related terms? So, you know You know if you're talking about cubicles. Yeah workstations are is another word for cubicles. Yes refurbished Used you know So, you know, you want to start using semantic learning Um, that I think it's called the lsi graph You can use some searches there Google does look at that and then looks at other related terms as well as you know When you're building your on-page link structure, you're linking to stuff that people find to be associated with that, right? One of the pro tips. Yep. We have a pro tip Where's our pro tip sound? Yeah, what's a pro tip sound? We need to have sounds. Oh my gosh We could have sounds with buttons. Oh my gosh. These are good advancements that we can make um, so uh Go look and see. Um, are you listening on your phone? What's going on here? You're good There's crazy things happening. All right. Go to wikipedia Yeah, go to wikipedia. Google likes how wikipedia organizes data go to wikipedia. See how they structure Whatever it is you do and what that topic looks like, right? That's what I do. Yeah, that's one of the things that's a good way to kind of get your structure Um, with hummingbird google now prior to it Pages that match the meaning of the query rather than the separate keywords So again, that's the semantic learning you're talking about and this is interesting I don't know if you've heard of tf IDF analysis, which calculates how

frequent certain keywords are used on your competitor site So where's that it's uh, right here right there next page. I think it's the next page Ah, yeah, so so um, you can get lots of relevant terms and concepts used by top-ranking competitors By the way, I checked it out. Basically, it's just saying hey given this keyword and uh, and the which is which will give you the search search result Right, and it goes in and analyzes what percent how many times that keyword is used on those pages And why don't we just build that as a little widget and put it on our website and seo resource because that sounds like just scraping the page You know matching the keywords doing a search. You can shoot that in seo quick Yeah, yeah, but it's and it's good. Oh, oh, you're right. It's it's okay competitive keywords. Yeah. Well, it's just density It's just the density at the end of the day. Okay. I'm already doing that. Never mind, but that sounded so like my first response I was like you I was all over and I even grabbed one of our content our content director and I was like Hey, look at this Have you heard of this and then we did a little bit more research and I was like, oh, okay. That's keyword density. Well, I I You had me going you're like, have you heard of this and this term and I was like, no, I was like this is all We need a tool All right Next is not surprising grammar, right? Publish mistake free content and one easy way to help you with that is grammarly What is our rule before content goes out here? Three eyes before it flies three eyes before it flies because we want it to be accurate Um, and that's as much for Google as it is for our clients And if you think about that, it's the same thing. Yeah Right because if you're providing a good experience to the Google user, then you're

making Google happy It's true And we got two more that we're going to cover in this podcast and then we're Uh, gonna postpone the rest of this so number six is cliffhanger well-structured html Yeah, that's important. Yes, search engines still rely on html structure and its semantic Markup no matter how cool your content is if the search engines can't figure out The content and what it means and the order and all of those things because your atml html is all messy It's not gonna help. I can say that Structured data is so underutilized by most seos and understanding the categories and tags and How google's putting your content in a box to understand what's going on? Is so important. It's so I would say it's like number two after the real content I would say think about looking at a block of text and then also thinking about having bullet points in that text Like which one are you more likely to at least engage with a little bit? It's going to be the so you're telling google exactly the information that's there And everything good about it to make your html even more structured guess what they want you to do schema markup Of course google's testing tool To make sure that your schema is showing up correctly really important. I would say Developers or what is it developers dot web or google webmaster tools or whatever. Yeah, webmaster tools Webmaster tools, but like the developers search console now Is that what you're talking about search console? Yeah. Well, well, there's a section in there in the in the webmaster guidelines That basically tell you all the different kinds of schema how you want to organize your categories of tags Look google tells you how to do seo. Yeah, it like lays it out for you It's not do it this way. It's not like super black box, you know, yeah It's basically like they lay it out for you. Just follow the yellow brick road. Yep Follow the rules. All right So this

is number seven and the last one again. This from ali baricevich content uniqueness Google appreciates uniqueness and as much as it appreciates uniqueness it penalizes duplication Right, no duplication issues So one of the things that you need to do and and there's a tool out there copy scape You can use to make sure you check your pages, uh, so that they don't have duplicate content now We know Like one of the challenging areas is online stores. Like if you got Hold on. I got something to add right there Yeah, so like tool wise Tool wise Okay, not just copy scape. Okay. Well, so we're talking about uniqueness. Yes, okay Dupe content everybody talks about right Okay, but google's looking for a lot of different things I'm not going to go through the list of all the things that they're looking for and unique rich content We can't we can barely do seven in this one. Yeah, but but what I can tell you Is um, I was using a tool the other day that analyzed the writing right to tell you how many common words you used Right, right It broke it into like four categories and it was like really unique words and like right Like directional word like it broke it into all these like what is the words intent right and so, you know There's a lot of common words and what a lot of people write right well google's looking for that Uniqueness. Yeah, right and so emotional words Yeah, like some like so there's a lot of different things that it that it was looking for And it just was interesting to in a snapshot be able to see your data And see like where that falls. Yeah Again, these are tools to just give you some insight into what A computer's looking at or AI is looking at right? They're doing this kind of rough analysis They're doing that and now right and then it's getting more and more advanced But but if you don't know it, you know

Maybe you're writing it. Yeah, and ultimately that tends to figure out like a grade level that you're writing at Well, yeah, you can bring it in you can you can break it into that like there's a lot of ways that you can look at content But there are some really good Tools out there right to kill give you a better visibility on what google might be seen because you're not looking at that And then ultimately what the user seen because google is trying to adapt that algorithm to match what the uh, what's happening what what the user wants. Yeah, right. So absolutely um Check your pages then we're gonna say so one of the challenges that you have if you're trying to avoid duplicate content is if you own a store An online store and you're selling just what everyone else is saying You're probably taking the description from the manufacturer and putting it on the website and then it's just do content, right? Yeah, so basically make your product description as diverse as you can because that's even true within the different Products that you have on the same site, right? So maybe it's different bottle sizes Maybe it's travel size versus whatever. Maybe it's different colors. You want to write content and make it as diverse as possible I mean, I think that that's probably another pro tip out there is Everybody's selling the same thing if you're not you know selling it on amazon or whatever But whoever posted that content for pro content first probably the manufacturer They're the ones getting credit for it So if your page just has product description on it and those you know images that they give you and everybody else has that And you go out a couple sentences, maybe a unique picture a testimonial Yep, you're gonna pop because everybody else has the same stuff and you're providing more value or more uniqueness. Yeah Absolutely, one of the other things he points out is that You can use your user-generated content So if you've

got these products that push reviews on your site because then you're gonna have this unique content That's like the most beautiful thing that all these social media platforms ever did. They're like we're not news sites We're not new sites. We just provide the platform platform for people to propose content That's how they get they skirt all these regulations, but think about How awesome it is that they just built a platform and that's why they're kicking the news sites butts on revenue is They don't have to provide the content you provide it. Yeah, right? So if you can set that up in your social media or with your followers or on your website or on your website reviews Yeah, you should try to do it. It's it's a homerun Absolute homerun. All right. So Ali baricevich Round one of this particular article 14 ranking signals you need to optimize in 2019 punch in the face to you ali We're gonna get to your next podcast here very soon For prospective clients if you liked this podcast Right if you like this podcast, we're gonna ask you to do something, you know, we don't we don't get paid to do this podcast We get paid in reviews Oh, I love it Right, so I stole that by the way From a podcast I was listening to so we get paid in reviews So go ahead if you think we're worth it go ahead and pay us with the review Um, you can put it on. Yeah, this is a good. This is a good meal. Yeah. Was this a good internet marketing meal? Yeah, if this was a good internet marketing meal, please leave us a review. Please leave us a tip Right, it's a good meal. You leave a tip for the waiter. Yeah, we provide a good meal. Yeah Just go to ewebresults.com slash g plus and that'll take you directly to our search result page and up there We'll pop up a place where you can leave us a review. Hopefully you'll make that

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