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Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)

Ep. 63117 min2025-01-171,215 plays

AI search tools like ChatGPT now drive 4% of all search growth, prompting marketers to optimize for LLM visibility through schema markup, rich snippets, and the Google knowledge graph alongside traditional SEO.

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Key takeaways
the same strategies that you can use for AI or the large language models play into voice search

About this episode

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities. • Impact of AI on search and marketing strategies • Importance of social media platforms for branding •…

Questions this episode answers

How can a business show up in ChatGPT or AI search results?

According to this episode, you can put data into ChatGPT about your business and it gets pulled into the larger data set over time. The host also points to schema markup, rich snippets, and the knowledge graph as strategies that work for both AI and voice search visibility.

Is AI search actually going to replace Google?

The host does not think AI search will fully replace Google, comparing it to how Netflix disrupted Redbox but did not eliminate it entirely. The adoption curve for AI search is expected to take longer than many predict, though it is already reshaping how search works.

What happens to social media marketing if TikTok gets banned in the US?

The host says everything will flow over to Instagram if TikTok is banned in the United States, noting that TikTok is already banned in countries like India. He calls Instagram really, really important as a result and notes YouTube remains the second largest search engine globally.

In their words

4% of all searches growing at well, whatever that tier is per year, if you project that out, it could quote unquote overtake Google search

Host
Terms defined in this episode
AI Overview
A Google feature that displays AI-generated answers at the top of search results. Google implemented it in response to losing search traffic to AI tools like ChatGPT.
Schema Markup
Structured data added to a website that helps Google and AI tools create entities and better understand associations between a business and related topics.
Knowledge Graph
Google's system of entities and associations that schema markup and rich snippets help a business connect to, improving visibility in search and AI results.
Large Language Model (LLM)
AI systems like ChatGPT that answer user queries directly. The host notes the same strategies used for LLM visibility also apply to voice and image search.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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