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Youtube and SEO for Local - #SEOpodcast 235
YouTube can boost local SEO through geotagging videos, adding NAP in descriptions and audio, associating videos with Google Places and Google Plus local pages, and embedding videos on your own site.
Key takeaways
- Geotag videos in YouTube's video manager by pinning your exact address coordinates so YouTube knows where the video was produced.
- Put your website link at the very start of the video description so it appears above the fold on the YouTube page.
- State your business name, address, and phone number in the video's audio so Google's transcription indexes your location.
- Create playlists so the next video auto-starts, increasing views and giving viewers a full series of related content.
include a link to your business website at the beginning of the video description
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutHow to respond to negative commentsYoutube and SEO for LocalEmbedding Videos
Questions this episode answers
How do I geotag a YouTube video for local SEO?
After uploading, go into YouTube's video manager and find the advanced section. Search your address there to bring up a map with coordinates. If the pin is in the wrong spot, drag it to the correct location and save. This tells YouTube where the video was recorded, which matters for local search.
What should I put in a YouTube video description for local SEO?
Start with a link to your business website, then add a summary of the video. Include a transcription if possible, and close with your business name, address, city, and phone number. Also mention your location and category in the tags separated by commas.
Should I host videos on YouTube or on my own server for SEO?
The hosts recommend YouTube over self-hosting. YouTube saves your storage space, offers more sharing options, is mobile friendly, and is more familiar to users than alternatives like Vimeo. You then embed the YouTube video on your own site page and promote that page.
How do I connect YouTube videos to my Google local presence?
Add videos to your Google Places listing, where you can include up to 10 videos. Also log into Google Plus, go to Pages, manage your local page, and post the video URL there. Both are separate Google properties that give your video additional indexed locations.
In their words
make sure your video content is worth it, right? Make sure your content has great value. It's informative. It's useful. Make sure that it's worth sharing
Host
instead of sending people, hey, go check on my new YouTube video, don't send them directly to YouTube. Send them to the page that you've created on your site where that video is embedded.
Host
Take the best 15 seconds of your video and Instagram it, right? And that way, you can put that out there, and inside your Instagram description, where do you put a link to? The post where your video is at
Host
Terms defined in this episode
- NAP
- Name, address, and phone number. For local SEO, this should appear in video annotations, the video description, and be spoken aloud in the video audio so Google can transcribe and index it.
- Geotagging a video
- Using YouTube's video manager advanced settings to pin your business address coordinates to a video, telling YouTube where the video was produced for local search purposes.
- YouTube channel optimization
- Writing a description for your entire YouTube channel page, linking it to your website and main social media profiles, and keeping the description consistent with your website bio.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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