ONE-ON-ONE CONSULTING
ONE-ON-ONE CONSULTING
By Matt Bertram

By Matt Bertram

Matt Bertram, is the lead digital strategist at EWR Digital. He is the co-host of the Best SEO Podcast: Unknown Secrets of Internet Marketing. Currently writes for Search Engine Journal, Forbes and Entrepreneur.

SEO Podcasts vs. SEO Blogs: Which Should You Follow?

Introduction

In the ever-evolving world of SEO, staying updated with the latest SEO trends, strategies, and best practices is crucial. Two popular mediums for learning SEO are podcasts and blogs. Each has its unique advantages and disadvantages. This post compares the benefits and drawbacks of learning SEO through podcasts versus traditional blogs, helping you decide which medium suits your learning style and needs best.

Benefits of SEO Podcasts

1. Convenience and Accessibility

  • On-the-Go Learning: Podcasts are mainly audio and can be consumed while commuting, exercising, or doing household chores, making it easy to integrate learning into a busy schedule.
  • Hands-Free: Listening to podcasts doesn’t require you to sit in front of a screen, offering a hands-free way to absorb information.

I have a personal rule that if I am on YouTube or listening to a podcast or even a book on tape I have to be “moving” or doing something. I listen to podcasts while working out most frequently. 

2. Personal Connection

  • Voice and Tone: Hearing the host’s voice can create a more personal and engaging experience compared to reading text. (Good sound quality is more important than you think though! It’s got to be easy to listen too)
  • Interviews and Conversations: Many podcasts feature interviews with industry experts, providing insights and perspectives that might not be captured in written form. I love being a “fly on the wall” during some of these conversations. It is amazing the topics and conversations you can listen too in the age of information.

3. Up-to-Date Information

  • Timely Updates: Podcasts can quickly address recent changes in SEO algorithms and trends, offering timely insights. People just have to create content on the topics. It usually takes about 24 hours for people to start creating content about a trending topic.
  • Regular Episodes: Many podcasts release episodes weekly or bi-weekly, providing a steady stream of current information. I try to do this as best I can about the podcasts that we create. Some podcasts I am expecting them to post daily updates! It just depends the relationship you are looking to have with the with host or hosts.

Drawbacks of SEO Podcasts

1. Lack of Visuals

  • No Visual Aids: Complex topics that benefit from visual aids, such as diagrams and charts, can be harder to grasp through audio alone. (YouTube might be better for this if they have a video component with good video production.
  • Memory Retention: Without the ability to easily reference back, some information might be harder to retain and recall. This however, differs among the listeners and may not be that big of a issue.

2. Limited Depth

  • Time Constraints: Podcasts are often limited by time, potentially leading to less detailed coverage of complex topics.
  • General Overviews: Some podcasts might offer more general overviews rather than deep dives into specific subjects.

Benefits of SEO Blogs

1. In-Depth Analysis

  • Detailed Content: Blogs can provide comprehensive, step-by-step guides and deep dives into specific topics.
  • Visual Aids: Articles often include images, infographics, and charts that enhance understanding and retention.

2. Easy Reference

  • Searchable Content: Written content can be easily searched and referenced, making it simple to find specific information when needed.
  • Bookmarks and Links: You can bookmark important articles and follow links to additional resources, creating a rich learning ecosystem.

3. Self-Paced Learning

  • Read at Your Own Pace: Blogs allow you to read and digest information at your own pace, which can be particularly beneficial for complex subjects.
  • Re-readability: You can re-read articles as many times as necessary to fully understand the content.

Drawbacks of SEO Blogs

1. Time-Consuming

  • Requires Full Attention: Reading blogs requires dedicated time and attention, which can be challenging to find in a busy schedule.
  • Screen Time: Spending too much time in front of a screen can be straining for your eyes and mentally taxing.

2. Engagement

  • Less Personal: The lack of a human voice can make blogs feel less personal and engaging compared to podcasts.
  • Overload of Information: The vast amount of available blogs can be overwhelming, making it hard to discern which sources are reliable and valuable.

Which Should You Follow?

Personal Learning Style

  • Auditory Learners: If you learn better by listening, podcasts might be more effective for you.
  • Visual Learners: If you prefer seeing information and visual aids, blogs will likely be more beneficial.

Time Management

  • Busy Schedules: If you have a busy schedule and need to multitask, podcasts offer a convenient way to learn on the go.
  • Dedicated Study Time: If you can allocate specific times for study, blogs provide a more thorough and detailed learning experience.

Content Needs

  • Timely Updates: For the latest news and quick updates, podcasts are excellent.
  • In-Depth Learning: For comprehensive guides and detailed explanations, blogs are more suitable.

Conclusion

Both SEO podcasts and blogs offer valuable resources for learning SEO, each with its unique advantages and drawbacks. Your choice depends on your learning style, time management preferences, and content needs. Ideally, incorporating both mediums into your learning strategy can provide a well-rounded understanding of SEO, combining the convenience and personal connection of podcasts with the depth and visual aids of blogs.

How to Choose the Best SEO Podcast for Your Needs

Finding the perfect SEO podcast can be challenging. Our guide offers tips on choosing the right podcast for your expertise level, specific SEO interests, and preferred formats, ensuring you get the most value from your listening experience.

Introduction

Podcasts have become an invaluable resource for learning and staying updated in the fast-evolving field of SEO. However, with so many options available, choosing the right SEO podcast can be overwhelming. This guide will help you select the best SEO podcast based on your expertise level, specific interests, and preferred formats.

1. Determine Your Expertise Level

The first step in choosing the right SEO podcast is to assess your own level of expertise. SEO podcasts vary widely in terms of the depth and complexity of the content they offer.

Beginner Level:

  • Look for podcasts that cover SEO basics and foundational concepts.
  • These podcasts often include step-by-step guides, beginner-friendly tips, and explanations of fundamental SEO terms and strategies.

Intermediate Level:

  • Intermediate podcasts delve deeper into SEO techniques and strategies.
  • They often feature case studies, interviews with industry experts, and discussions on more advanced topics like technical SEO, link-building strategies, and content optimization.

Advanced Level:

  • Advanced podcasts are geared towards seasoned SEO professionals.
  • These podcasts discuss the latest industry trends, algorithm updates, and in-depth analyses of complex SEO challenges.

2. Identify Your Specific SEO Interests

SEO is a broad field with various subtopics. To get the most out of your podcast listening experience, focus on your specific SEO interests.

Technical SEO:

Content SEO:

Local SEO:

  • If you’re interested in local search optimization, find podcasts that cover local SEO tactics, Google My Business optimization, and local link building.

E-commerce SEO:

  • For those working with online stores, e-commerce SEO podcasts can provide insights on product page optimization, category structuring, and e-commerce-specific SEO tactics.

3. Choose Your Preferred Podcast Format

Podcasts come in various formats, each catering to different listening preferences. Consider what format keeps you engaged and fits your lifestyle.

Interview-Based:

  • These podcasts feature interviews with SEO experts, providing diverse perspectives and insights from different industry leaders.

Solo Shows:

  • Hosted by a single expert, solo shows often offer in-depth analysis and personal insights on SEO topics.

Panel Discussions:

  • Panel discussion podcasts involve multiple experts debating and discussing SEO trends and strategies, providing a well-rounded view of the topic.

Case Studies and Real-Life Examples:

  • Some podcasts focus on real-life case studies, showcasing successful SEO strategies and lessons learned from actual experiences.

4. Check the Podcast’s Production Quality

While content is king, production quality also matters. A well-produced podcast with clear audio, good pacing, and engaging delivery will enhance your listening experience. Poor audio quality or disorganized content can detract from the valuable information being shared.

5. Read Reviews and Recommendations

Before committing to a podcast, take some time to read reviews and recommendations from other listeners. Reviews can provide insights into the podcast’s content quality, the expertise of the host, and the overall listening experience. Additionally, recommendations from trusted sources can point you towards high-quality podcasts you might have overlooked.

Conclusion

Choosing the best SEO podcast for your needs involves assessing your expertise level, identifying your specific interests, selecting your preferred format, and considering production quality. By following these tips, you can find the right podcasts that will help you stay informed and improve your SEO skills.

Happy listening!

If only there was a one-stop-shop to help your small business.

It would assist entrepreneurs to research and expand their business idea. Start-ups could seek essential advice and qualified training. Existing businesses could consult on expansion and managing their expenses.

Well, there’s great news! The service already exists.

It’s called the Small Business Development Center and they have an office near you. 

If you live or trade in the US then the SBDC can assist you today. Covering all business areas like planning, finance, and marketing, you can partner with the country’s best-kept secret.

This essential guide outlines how the SBDC Program can benefit you. It explains exactly what the SBDC Program is, how it works, the areas it can support, and how to get started.

Development centers also offer free business assistance and consultancy so there’s not a moment to lose.

Small Business Development Center Definition

There are over 30 million small businesses in the US. SMBs (Small to Medium-sized Businesses) make up 47.3% of all the country’s employees. Last year, 1.8 million net new jobs were created by SMBs alone.

The US Government recognizes how essential the small business sector is to the economy. That’s why the SBDC Program was developed 40 years ago – to help businesses like yours.

Federal, state and local governments have joined together to link their resources. Partnerships with the private sector and educational community provide a wealth of experience to tap into.

This Small Business Administration (SBA) funded venture offers training, information, business counseling, and other services to new and existing SMBs.

You can visit the official American’s SBDC website AmericasSBDC.org but first, read on to see if they can support you.

Who Can SBDC Benefit?

There are three main target groups:

  1. Aspiring entrepreneurs
  2. Start-ups
  3. Existing businesses

If you have an idea for a business but need assistance to take it forward, the SBDC can help. Be it seed funding or regulatory compliance, your local center can give you free advice.

For those in the start-up phase, help with marketing or the best use of technology is essential. SBDC offers free consultancy on these matters.

Businesses who are more established may want to expand. The program can guide you through international trading and employment law and give great advice on company growth.

How Is It Funded and Is It Free?

Fifty percent of the funding comes from the US Small Business Administration. Sixty-three recipient organizations then filter the money to Lead Centers in each state. Lead Centers are responsible for nearly one thousand Service Centres across the country and they will be your point of contact.

SBA > SBDC Programme > Recipient Organization > Lead Center > Service Centres

The rest of the funding comes from one or more sponsors. Sponsors include private sector foundations, chambers of commerce, universities, and colleges. Basically anyone involved with small businesses who want them to succeed.

Many parts of the SBDC Program are free like one-to-one counseling. Training and technical support may incur a fee but this is minimized to assist you to grow.

What Does a Small Business Development Center Mean for Me?

It’s impossible to be good at everything.

Bookkeeping can be a chore but you aren’t sure how to make it easier. Never used social media before? You’ll need guidance to market yourself online.

For some, specialized help is required. Few businesses have expertise in development in procurement, for example. Thinking of opening a franchise? Where do you begin?

Whatever your needs, the SBDC has them covered. American business centers offer a full range of services including:

1. Business Planning

A business plan sets out your business idea. It includes your marketing and sales strategy, financial background, and projected profit and loss.

Your local Small Business Development Center can guide you when creating your business plan. Spreadsheet templates for profit/loss accounts make this much easier. Free resources like these are available from the SBDC.

Case Study: Upcycle Hawaii LLC

Mattie Mae Larson wanted to create products from recycled trash. She contacted her nearby SBDC in Hawaii for advice.

They worked with her for over a year to develop her business plan. She now sells to gift shops and via her website and recently won a contract to make zipper pouches.

2. Financial Assistance

Grants, loans, and financial advice are part-and-parcel of an SBDC’s repertoire.

You can read the SBA’s grant eligibility page or Grants.gov for details on award programs but your local SBDC will offer expert consultancy.

Before contacting your bank for a loan, are you aware of all finance options available? In the case study below SBDC advice literally saved their business.

Case Study: Cheeseburger Baby

Cheeseburger Baby has served the Miami Beach area for twenty years. When  Hurricane Irma hit in 2017, essentials like equipment and power were hit severely.

The SBDC in Florida helped the business apply for an interest-free bridging loan. Repairs were made and the full level of staff returned. The company was awarded the 2019 Phoenix Award for Outstanding Small Business Disaster Recovery.

3. Marketing

To help your customers discover your business you will need a marketing plan.

Brand identity makes you stand out from the crowd and establishes your name in the marketplace. Traditional advertising now works in tandem with online marketing. You’ll need advice on social media and a web presence including the right domain name.

Your local development center offers free marketing consultation. They can hook you up with relevant local business listings and partners such as colleges for e.g. video marketing.

Case Study: Amazing Glaze Donuts

Katie Giesbrecht and her husband bought over their local donut business. Idaho SBDC provided free consultancy before the sale. They now work together on implementing a marketing strategy to sell to local customers and wholesale clients. 

4. Technology Development

Technology isn’t about buying a computer to send emails. It can help run, promote, sell, and grow your business into new markets.

For example, podcasting is our lifeblood and we encourage small businesses to embrace this modern medium. Our step-by-step guide offers insight into how podcasts can help promote your business. Especially to Millennials.

Your local SBDC can identify IT help for your needs, including security and Cloud storage.

Case Study: EuroCabinet

Arkansas manufacturing company EuroCabinet attended a seminar by Arkansas State University. The SBDC and its partners helped secure $1 million in expansion financing. The company invested in high-end CNC tech and sales jumped 65%.

5. Company Growth

If you’re an established business you may be considering expanding to new markets.

Whether this is local to regional, regional to state, or countrywide to worldwide, an SBDC offers the expertise you’ll need.

Case Study: Independence Coffee Co.

Independence Coffee Co. received an offer from a packaging company for partial ownership in exchange for investment. Before signing, they needed advice – but who to trust?

Blinn College SBDC based in East Texas helped them make the right decision. As a result, they went out on their own and are now a major regional coffee roaster for the retail and wholesale markets

6. Regulatory Compliance

How well do you know policies, standards, and laws about your business?  Government regulations evolve constantly so you’ll need expert on-going advice.

Your local development center has links to professionals who specialize in your field. Consultancy is often free so why wouldn’t you use it?

Case Study: Michael J. Burns Architects, Ltd.

Minnesota-based architect Michael Burns visited SBDC-run workshop State Tax Withholding and Unemployment. It was essential he stayed up to date with best practices and regulations.

He was then given one-on-one consulting with SBDC consultants to help with his marketing plan and analyze financial data.

Helpful Resources

The Small Business Development Center Programme offers a range of useful resources for SMBs including: 

Sponsor Offers

There are many special discounts and freebies for registered small businesses. Currently, there are over 30 exclusive deals available including free guides and toolboxes.

Workplace Wellness Programs

Effective workplace wellness programs can reduce health risks and improve the quality of life for all workers.

Work@Health is a training program run by employers. The aim is to improve organizational health with an emphasis on reducing chronic disease and injury risk.

COVID 19 Advice

Bookmark the SBA’s official website for the latest information and advice on the Corona Virus/COVID 19.

Details include financial disaster assistance and preventing worker exposure.

More Case Studies

You can read more real-life case studies relating to your business by downloading America’s SBDC Annual Report.

Contact Your Local Small Business Development Center Today

By now you should be itching to contact your local SBDC.

Visit America’s SBDC directory and enter your zip code or state. This interactive map shows your nearest center. You can visit their website or email or phone the center director to discuss your requirements.

The goal of a business development center is to help you and your business. Make them your partner to help you throughout your business life.

Remember, for the latest trends in marketing your business online subscribe to our podcast. We can also assist you in improving your Google search results so schedule your Profit Plan today.

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What Does a Small Business Development Center Do? |Best SEO Podcast | Houston, TX