10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
First Link Priority Foursquare and SEO - Internet Marketing Podcast 104
First link priority in SEO means Google reads only the first link to any given page, so sites should ensure keyword-rich anchor text links appear before logo or generic navigation links in page code.
Key takeaways
- Google gives priority to the first link on a page pointing to a given destination, ignoring duplicate links to the same page.
- Logo and top-nav links often appear first in code, wasting link equity on low-value destinations like the homepage or generic labels.
- Using no-follow on some links no longer redistributes extra page rank to remaining links, as Google changed this behavior.
- The best time to get retweeted on Twitter is between 3 p.m. and 6 p.m., with Friday being the best day.
- The best time to share on Facebook is 9 a.m. on Saturday, when users browse more actively.
if your first link is an image going to that internet marketing page, and your second one is anchor text going to that internet marketing page, you really want Google not to ignore the second one.
About this episode
We discuss Reddit, Hootsuite, Foursquare, Quora. We also talk about the importance of Social Media in the Industrial sector, specifically how LinkIn fits in the grand scheme of things related to Social and the Industrial Sector. We also discuss first link priority, WordPress and SEO. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is…
Questions this episode answers
What is first link priority in SEO?
First link priority means Google only counts the first link on a page that points to a given destination. If the same page is linked multiple times, Google ignores the duplicates, so the anchor text and placement of that first link matters most for passing value.
How should I structure my site navigation to take advantage of first link priority?
In your code, tell the crawler to skip your top navigation and go to your secondary nav first. Your secondary nav typically contains keyword-rich links like product or service pages, which carry more SEO value than generic labels like home or about us.
Does using no-follow on links still redistribute extra page rank to other links on the page?
No. Previously, no-following some links would concentrate page rank on the remaining links, giving them a larger share. That changed with an algorithm update, so no-following links no longer increases the page rank flowing to the other links on the page.
When is the best time to post on Twitter and Facebook for maximum engagement?
According to this episode, the best time to get retweeted on Twitter is between 3 p.m. and 6 p.m., and the best day is Friday. For Facebook, the best time to share content is 9 a.m. and the best day is Saturday.
In their words
if your first link is an image going to that internet marketing page, and your second one is anchor text going to that internet marketing page, you really want Google not to ignore the second one. Because even though you have alt tags, alt tags don't have as much value as anchor text.
Host
if you have 10 links on a page, right, and every link, what every link does is kind of takes 10% of the page rank of that page and sends 10% of it to the other page
Host
Terms defined in this episode
- First Link Priority
- Google's behavior of counting only the first link on a page that points to a given destination, ignoring subsequent duplicate links to the same page.
- Link Sculpting
- The practice of controlling how page rank flows through a page by managing which links are followed or no-followed and which links appear first in the page code.
- Anchor Text
- The clickable, keyword-rich text of a hyperlink, which carries more SEO value than image alt tags when Google evaluates links.
- Inbound Marketing
- A strategy of getting clients to come to you through SEO and social media rather than outbound methods like cold calling, TV, or yellow pages.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit