First Link Priority Foursquare and SEO - Internet Marketing Podcast 104

Episode36 min2011-05-24

First link priority in SEO means Google reads only the first link to any given page, so sites should ensure keyword-rich anchor text links appear before logo or generic navigation links in page code.

Cover art for First Link Priority Foursquare and SEO - Internet Marketing Podcast 104
Key takeaways
if your first link is an image going to that internet marketing page, and your second one is anchor text going to that internet marketing page, you really want Google not to ignore the second one.

About this episode

We discuss Reddit, Hootsuite, Foursquare, Quora. We also talk about the importance of Social Media in the Industrial sector, specifically how LinkIn fits in the grand scheme of things related to Social and the Industrial Sector. We also discuss first link priority, WordPress and SEO. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is…

Questions this episode answers

What is first link priority in SEO?

First link priority means Google only counts the first link on a page that points to a given destination. If the same page is linked multiple times, Google ignores the duplicates, so the anchor text and placement of that first link matters most for passing value.

How should I structure my site navigation to take advantage of first link priority?

In your code, tell the crawler to skip your top navigation and go to your secondary nav first. Your secondary nav typically contains keyword-rich links like product or service pages, which carry more SEO value than generic labels like home or about us.

Does using no-follow on links still redistribute extra page rank to other links on the page?

No. Previously, no-following some links would concentrate page rank on the remaining links, giving them a larger share. That changed with an algorithm update, so no-following links no longer increases the page rank flowing to the other links on the page.

When is the best time to post on Twitter and Facebook for maximum engagement?

According to this episode, the best time to get retweeted on Twitter is between 3 p.m. and 6 p.m., and the best day is Friday. For Facebook, the best time to share content is 9 a.m. and the best day is Saturday.

In their words

if your first link is an image going to that internet marketing page, and your second one is anchor text going to that internet marketing page, you really want Google not to ignore the second one. Because even though you have alt tags, alt tags don't have as much value as anchor text.

Host

if you have 10 links on a page, right, and every link, what every link does is kind of takes 10% of the page rank of that page and sends 10% of it to the other page

Host
Terms defined in this episode
First Link Priority
Google's behavior of counting only the first link on a page that points to a given destination, ignoring subsequent duplicate links to the same page.
Link Sculpting
The practice of controlling how page rank flows through a page by managing which links are followed or no-followed and which links appear first in the page code.
Anchor Text
The clickable, keyword-rich text of a hyperlink, which carries more SEO value than image alt tags when Google evaluates links.
Inbound Marketing
A strategy of getting clients to come to you through SEO and social media rather than outbound methods like cold calling, TV, or yellow pages.
Read the full transcript (6,585 words · 33 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Welcome back. Another fun, filled Friday. A good Friday. It is a good, good Friday. For an SEO Internet Marketing Podcast. Thank you guys for tuning in. You are listening to the most popular SEO Podcast on iTunes. That is because of you. That is because you do amazing things like go out and write a review. As short as it may be, we really appreciate it. But actually, Demiso Lockhart has been interacting with us on our Facebook page. You can find our Facebook page at facebook.com slash eWebStyle. And Demiso actually has been interacting with us on our Facebook page. Took the time. He went and created a short, a simple user account on iTunes. And he put this review. You make SEO cool. That's it. Hey, I'll take that. Oh, wait. And the title of the review is eWebStyle is the sh... What do you think he's saying? I don't know. The sh... No, that's the other search engine. You guys can stalk us at twitter.com slash eWebStyle, youtube.com slash eWebStyle. You can actually watch this video. We record it and broadcast it live at 9.15ish, between 9.15 and 9.30 is when we start. Central Standard Time on Fridays. All you need to do is go to e-webStyle.com slash SEOpodcast. That'll take you to that page. Scroll down a little bit. We should switch this to the happy hour. Yeah? You see the thing that Dean sent? Uh-uh. That was awesome. Oh, yeah? I'll tell you. We'll go over it. Well, yeah, we did mention to Dean that we've got a lot of different things to cover here. We've got some action on a Facebook page. We've got this article by Captico, which apparently is about three minutes of broadcast time. But it's a great topic, though, on, you know... Well, let's put it on the teaser. Yeah. Like, when is the best time to tweet, blog, and share blog content or share content? So that's some pretty good information. I've got

a lot of little details on here. You've got to go... I don't even know if we have a link to it because he sent it directly. We've got a listener, Guy Nimni. He's in Israel. Is Nimni? I thought it was Nimini. I'm, yeah, you know, me with names. Well, that's what I wrote. You know, it could be... Maybe he abbreviated it on Facebook or something. He raps in Hebrew. Yeah. That was awesome. I will... I'll put... He sent me a link to it. I'll post it after the podcast. I thought it was pretty fly because the first dude is rapping in English. Well, yeah, Paul's comment was like, I don't know what you said, but it was awesome. And then I'm listening to it and, like, the first half of it is in English. I'm like, what did Paul not understand? Yeah, yeah. He sent me a link and it was... And then this guy starts rapping and I was like... That's English. That's English. Yeah. And that's not Hebrew. Yeah. Or I understand Hebrew. And so then he jumps in and it's just like... And I'm like, yeah, I don't know what you're saying, but it's pretty live, though. I listen to... I have a global hip-hop CD and there's some French and some African rappers on it. Oh, MC Solar. Yeah, yeah. Some good stuff, right? Is that from FIFA? No, I just know of MC Solar. Just like he's a very, very pop. He's like the Jay-Z of French rap, kind of. But for those of you who don't know, Charles just came out. We're going to bring him out a little bit later. He just came out with a video. It has a phenomenal amount of views. We'll announce that. And you guys can... Kudos to Charles for... And it's in Spanish. He raps in Spanish. No, he doesn't rap in Spanish. It'll be live, though. No, it's not Spanish. It's Hindi. That was the first foreign language that popped in my head. Let's see. Oh, you may have visited our

Facebook page and seen a picture of us enjoying a frosty malt beverage while enjoying the Madrid-Barcelona game. That was awesome. And then Dean Calhoun hit us on our Facebook page and he's like, did you hear they dropped the trophy and ran over it with the bus? Yes. And I was like, somebody's got to die. Yeah. Because you just can't. Yeah. It's soccer. People die when you lose. I know. If you break the trophy... That's it. Somebody's got to go. Somebody, yeah. And I think it'll actually be justifiable in most courts in the world. Here's an interesting one. You know, what do you think the fascination with, like, CSI and Law & Order? Like, why are you so... Cop shows, like, in the States? Why are you so into it? I don't know. But there's, like, there's probably 10 cop shows that are on TV. Probably 15. That are offshoots from Law & Order, right? Yeah, yeah. Like, CSI and I am... Law & Order has, like, three. Yeah. CSI, I think, has three or four. And then there's another one. And then NYPD Blue has a... You know, there's, like, at least 10 mainstream cop shows that come on American television. What do you think that... Like, what do you think that fascinates? I think people are, like, the criminal mind, actually. Right? I think people, like... So, I kind of have this theory, because there's an age at which, and most people are attracted to watch fights, because you're learning how to defend yourself from a safe environment, right? So, I think there's a similar thing going on, where people are watching these CSIs in case they ever have to commit a crime. Yeah. And I put have to in quotes. What I'd say is, everybody wants to commit a crime. Like, there's... But they're not going to do it. But they're like, if I was going to rob that bank... I'd want to do it right. That's how I'd do it. I think people are really captivated by the criminal mind. Like, oh,

yes, I would love to do that, but... I'm not going to. I'm not going to. And if I did, I would do it better than that dude who's in jail. Well, here's how to do it better than the dude in jail. If you have an iPad, an iPhone, or some Android devices, don't take them with you while you're committing the crime, because actually, they record and return information back to Apple and law enforcement... Somebody got caught? It just mentioned it. I'm sure somebody has, right? Because the title of the article is, Law Enforcement Knows This. Wow. That is crazy. That's got to be some sort of privacy infringement. Well, there certainly are some complaints. And apparently, to turn it off is non-trivial, you know, because you would want to turn that feature off, but leave your GPS on, right? But they could turn your GPS on. Google, Android can turn your GPS on, because I have a program that turns it on for me. Well, that's a program, right? Yeah. So, the trick on that is you'd want to be able to turn off the feature that uploads your data to Apple or to Google, but still be able to use your GPS with software, different pieces of software. So, I don't know what the status of that is, but, you know. In the interest of being better criminals... And, you know, I was telling Chuck the other day, this is a terrible idea, and I hope it never happens, but I could see... I love it. That's the best preface ever. This is terrible, and I hope it never happens. Let's talk about it. But listen to it. I was saying, you know, I could see a time where, let's say you're walking by, and this was a bad example, it was the first thing that popped into my head. You're walking by a store, and through your phone's GPS, it recognizes a deal, because, oh, Google offers came out, and it says, oh, hey, you're walking by Eat Web Style, they're having three-for-one

tacos. I know that's a bad example, but I could see that happening. Because our tacos are four-for-one. Yeah, for real. You walk by someplace, and they're like, oh, you're walking by the sous store, they're having a 50% off sale right now. Oh, I could see it where it just pops up on your phone. Yeah. I think location-based... I think it's a great idea. I like it. Well, I could see it just saying, your phone just going black, and an ad just being right, like, you know, it just coming across... Yeah, that's a little... That's a... Now, I think the concept is a good concept. I hope it never... I don't want... Have you noticed on the top of Gmail, it says, we're trying to make ads better for us. Click here... Better for you. Yeah. Click here and learn how. I finally clicked the other day, and it's a little video, and she's just outlining that actually, based on whether you say something spam or throw it into junk, they're going to figure out what you're interested in and what you're not interested in, so if you're reading an email that the text of the email is only subjects you're not interested in, they won't even bother showing you an ad. One, it's smart, but what they really should have said is, we're learning, we're reading more of your emails, we're following you wherever you go. We know who you are. We're watching you when you sleep. Do you remember the Google Toilet? There's a YouTube video about the Google Toilet. You don't know that? But I assume it's like... Then they know what you eat. Your urine is... Yeah. Then they know what you eat and where you ate. You don't digest broccoli properly. You need this ad, this product. Lay off the corn. It's a good video. We should put a link to that on our website. They do that in Japan. I just remembered this. A guy, shout out to a man, Howard Shepard in Detroit. He did spend some time in

Japan once, and he was saying, this was like 10 years ago. He says, they're working on that. Where... They can analyze your poop. Your urine. Yeah. It was a urine to tell you, oh, you're about to get sick, or you have this bacteria in you. You need to go... This was 10 years ago. I believe it. I think it was 2000 he went, and they were saying, that's crazy. There was a movie in like the... About... I can't remember the name of the movie, but it was about like a health clinic, so you'd go there for weeks, and the whole premise, I think, of the health clinic is they'd analyze your poop and decide what your diet should be. Okay. Yeah, but this was something they were working on, so I wouldn't... 10 years ago, I'd bet there's one somewhere. I've got another piece of news. This is pretty interesting. Amazon EC3, which is a place where you can store data. Actually, it had an outage. Doesn't ever... It rarely happens, but that outage took down Reddit, Hootsuite, Foursquare, and Quora. A whole lot of massive websites. Get it together, Amazon. Yeah. Seriously. So, discounted Amazon products? Yeah, I want to... From Hootsuite, I want my money back. Oh, wait. That's free. I know. Yeah. I want a... I want 20% off anything I purchased from Amazon. I want four tacos from eWebStyle. There we go. And Apple, I just like this. Apple is a tsunami-sized force to be reckoned with. And I wrote that title because the article was really interesting that, you know, the tsunami hit Japan and has caused a lot of supply chain issues for a lot of vendors of electronics, not Apple. Apple, because they're such a preferred vendor, because they spend so much money, they get first dibs on whatever's available, which is all that's available. Here's what that really means. Apple and Steve Jobs goes, hey, we're sorry about this earthquake, but we really don't give a shit. You better have my microchips on the bus the next

day or on the boat the next... That's really what it says. Radiated or not. Yeah, get me my stuff. And sorry, here's a million, you know, to cover just so we can, you know... It's a donation. I'm going to do it right off. Yeah. But get me my products. I want my iPhone 4 now. I want my iPhone. That's crazy. Here's the news. Google offers just came out. Chuck, I hope I'm not stealing your thunder, because Chuck's the one that actually told me about it. And it's always... It's kind of like Steve Jobs, you don't care, you're going to steal it anyway. Google offers is out in the United States only. It's only in six countries, six cities, and I don't know what those six are, but it's not Houston, so who cares? Yeah. Just boo. Yeah. Man, we got boozed first. Come on. We should be getting everything first. Yeah. And if you don't know what Google offers is, we've talked about it. It's Groupon, basically. Oh, yeah. Googlepon. We talked about this a few weeks back. I said, Crystal, you said Google tried to buy Groupon for like six billion. Yeah. And they said no. And I specifically remember saying, okay, watch. Google's going to come out with their own one. I was just kind of throwing it out there like whatever. And that's exactly what they did. Fast. Super fast. And that was this year I think that happened. So that's crazy. All right, Paul. I got a question for you. When is the best time to tweet, blog, and share content? By the way, we're bringing this up. We are an SEO podcast. Really, we're an internet marketing podcast. And one aspect of internet marketing is certainly social. We're constantly talking about the value of being social and providing content to, you know, in order to be social, you're going to provide some content. And so when's the best time? You know, if you're going to release some brand new awesome article or, again, Chuck just released a video, what's the

best time? Is it best to release it on Monday afternoon? Or can you adjust the amount of views that you get by, say, 10, 20, 30% just by releasing it at the right time? It's a great question. When is the best time to tweet, blog, or share content? And this ties in very well to what we talked about last week. Last week, we were really focusing on know your audience and know what social media that they use. Because you can just go out there and you can, if you're in an industrial industry, they don't really use Facebook as much. They use LinkedIn. Oh, by the way, thanks for, that reminds me, our tip from our last podcast. Okay. If you're in an industrial sector and you want to start your social efforts, start them with LinkedIn. Start them with LinkedIn. So know what platforms, what social platforms your audience is using. And from last week, it's not always Facebook, even though we all gravitate to Facebook. It's not always Facebook's first one. And in fact, I think in the industrial sector, it was like, Facebook was last. It was LinkedIn, and then it was Twitter, and then it was Facebook. So this is a great tie-in. So know what platforms they're using and know what time to get a hold of those people. All right. So when is? Wednesday. If you are using, basically, if you are using Twitter, the best time to get retweeted is between 3 p.m. and 6 p.m. The best day of the week to get retweeted is Friday. The best time of day to share on Facebook is 9 a.m., and the best day on Facebook is Saturday, which makes perfect sense. Yep. Because, you know, to me, when I get on Twitter every six weeks, religiously, every six weeks, you know, I get on Twitter and bam, bam, bam, real quick, and I'm done. When I get on Facebook, I spend a lot of time on Facebook. So I spend more time, like, browsing Facebook on Saturdays and Sundays.

I don't post as all. I don't really post on the weekends, but I browse. I see what everybody else has got. And as a matter of fact, my post, I think, last Saturday was Facebook makes me lazy. I used to browse the Internet. Now I just get on Facebook and wait for people to post. And tell me what to look at. And so then I just go look at that. And I spend a lot of time on the weekends doing it. And so if you're going to share something on Facebook, share it on a Saturday where I'm, you know, at home in my draws looking at what you got. I'm like, oh, that's awesome. That's awesome. That's awesome. I'm going to share this. I'm going to share this. And the best time to get your blog read was in the morning. In the morning. And we've heard newsletters should go out on Wednesdays. And newsletters go out on Wednesdays. I don't have that in here. Now, we do have the king of social here. So let's bring him out and see if he's got any experience related to when he retweets, when he gets retweeted, when he Facebooks, when he shares. Just to recap, best day for Twitter, Friday. Best day for Facebook, Saturday. Best time for Twitter, 3 to 6. Best time for Facebook, 9 a.m. Chuck's here. Welcome, Chuck. What's happening? So you had a video that was, when did you, how did that all play out? I heard it was with HubSpot and, yeah. So long story short, went to Boston, did the HubSpot TV. You made a cool video of your trip to Boston, too. So people can check that out. It's at isiorepper.com. Then we did a video for inbound marketing, which is, you know, I won't call it a new technology because it's something we do. Right. You know, the whole thing about inbound marketing is really getting clients to come to you rather than you go fishing for them. Right. So instead of using TV, yellow pages, stuff

like that, outbound cold calling, you were to do some SEO, some social, and have people find you. Right. And it's cheaper. Right. So we did the video. And they're at least kind of looking for you. So it's highly, what we would call highly targeted. Exactly. So we did the video. Cool thing about it was HubSpot has a wonderful network. Right. People. Right. I uploaded the video Wednesday, made it private. Did you upload it Wednesday between three and six people? Uploaded the video Wednesday, kept it private. We had a marketing push for it. Push is going to start early Thursday morning. So Wednesday night, before I went to bed, about midnight, made it public. Got to work. We looked at it. It was like at 300 something views that morning. Yeah, like 9, 8, like 10 or 9 or whatever. Literally 24 hours ago. Yeah. Yeah. And so this morning, I looked at it, it was over 7,300 views. 7,000 views. So I was like, I was like, either that's wrong or 7,000 people hit that video in a day. Yep. Which is serious business. Yeah. It's called viral. Yeah. And so it was pretty cool though. So that was. Post a comment. Go check out the video. Did you post the video on the, did you post a link to it on the Facebook page? No. Not yet. Not yet. So we will post the link on the Facebook page. Go post a comment. And if you really have nothing else to do, start a fight with somebody that's. Argue with someone else. Yeah. Because that's what other people would do. If you're a loser and have tons of time to do nothing and waste your time. I mean, some people just came up with the stupidest comment. Oh, yeah. Yeah. And I ain't going to call you up. I just responded to one. I can do it. I will. DJ. Yeah, that's what I responded to. Jackass or whatever. DJ. Matri. Marriott. Yeah. Something like that. Good memory. Yeah. Is it really Marriott? DJ

such and such. Yeah. You know what I'm saying? DJ such and such. Hey, so. Hey, everybody start a fight with that guy. Yes. That'll be awesome. This guy goes on and decides to share that he was going to use HubSpot for his marketing, but this video was so disrespectful. To hip hop. To hip hop that he's not going to use it. So, I have a YouTube account. That's got me a blank stare. I'm going to start a fight with that guy. I was just all caps like, what is wrong with you? I was going to use you for do something, but you're supposed to be out the all caps. Oh, man. Man, you're just getting serious. Yeah, all right. Man, just make sure it's not from your iPhone because the cops can track you. That's how you yell at somebody. If you can't really yell, you'll be like, all caps. I hate you. I hate you. I hate you. I hate you. It's no point. It's no point. It's no point. No. Star dollar sign. All caps. I hate you. Retweet. Ooh. He's even retweeting. So, we've covered that. We've got a little bit of other information. I don't know. You probably haven't seen this. I have a question. Chuck, what are the cities for Google offers? There are six cities that are for Google offers. Portland, I know, is one of them. It was some city in Florida. Something like. Well, we're not in Florida, so that doesn't matter. There was nothing in Texas. Yeah, Google. What's up with Google? Seriously, though. Come on, man. It seems like every time they issue. You need an offer. Yeah. They released something. They picked different cities, because we got the tags. Google Yellow. And Boost. We got Boost, too. Okay. They cut the yellow tags, actually. Oh, they did? They're fading it out. There's no new customers, and it's stopping in 30 days. Well, Google Boost. It's kind of taking. Pay-per-click on places. It's kind of taking. Yeah. So, a little bit more than 25 a

month. I know it was Portland, for sure. I don't remember the other ones. Me neither, because I was like, why Portland? Seriously. Why not Portland? Well, because we're Houston. Yeah. That's why. It's always raining in Portland. Exactly. I don't want to offer in Portland. So, that's coming out. Here's my guess. It's going to do okay, but the more people that start getting Android phones, it's going to take off and will be the Groupon in a couple years. Because I think, I really do think, they're going to find a way to integrate that into people's cell phones and start pushing ads all the time. Groupon just raised $6 million. Six? On top of the $16 million they raised a few weeks ago. Like? Just capital. Like, why? Why not? So, they can expand cities and their offering. I just read, also, I didn't cover this in the news, that Amazon is coming out with their own tablet. And it's an interesting thing, because it's, what they're saying is it has the potential to compete against Apple. Who's Apple? Apple's got an Amazon tablet. An Amazon. Because Amazon has access to all the movies, the music, and everything. Wait, like an Amazon, like an Amazonian tablet. It has Amazon on, like they... Like an Amazon tablet. It's M-H. Amazon. Yeah. Anyway. Seriously. Retweet! So, I just thought that was interesting, because that's about, okay, let's give away our tablets, but give people access to apps and store and everything. So, it's an interesting concept. I didn't think Amazon actually made anything or was ever going to. I mean, they're not going to make it, but yeah, they're going to put their name on it. I didn't know there was any... The Kindle. That's Amazon? Yeah. The Kindle's Amazon. So, they've already even got some of the technology and some of the structure in place. Yeah, but those things suck compared to, like, tablets. I've got tablets in my place, too. Oh, you've got some tablets? Yeah. My mom has a Kindle, and I was like, this is

cool. What's cool is that it looks like a book. Yeah, it looks like a book, and I was like, wow. And the battery lasts forever. Like, it's a week. You can read for a week. It's cool until you play with a tablet, and then it's like, that sucks. Yeah. What is that piece of... Because I have a Kindle app on this tablet, and then everything else. I was like... You know, they did hit, in the commercial they have, the one aspect that is actually better than a tablet, and that is the fact that you can read it in bright light. And that's, like, the only thing you've got, really, is it can be read in a bright light. Okay, so... Like in the... Like if I'm in an interrogation room with lights on me, I whip out my Kindle. And it won't be an iPhone, because I don't want them to know I'm at the best. So, you know what I see? I see the Kindle sales just... Yeah. So, which is probably why they're like, let's come out with a tablet. Let's do a tablet. It looks better. Because they probably have more people with a Kindle app on their phone or their tablet than with Kindles. Yeah. And that's what I would... That's probably true. Yeah. I would say that's true. All right. So, we do have one other piece of useful information, aside from us kind of waxing philosophical about technology. First link priority. So, we've got this article. You've got... It's got a really good image. I'm trying to figure out. It was written by Ben Stickland. And it's... Is that right? Stickland? Okay. Yeah. Ben Stickland. Yeah. It probably should say it's Strickland. Maybe it's Stickland. Maybe it's Stickland. I don't know. And it's talking about the fact that Google gives priority to the first link that you have to a particular page on a given page. So, that is, say, your homepage links to, in our case, say, internet marketing. And we may have multiple links to that internet

marketing page. And the point that it's making is, if your first link is an image going to that internet marketing page, and your second one is anchor text going to that internet marketing page, you really want Google not to ignore the second one. Because even though you have alt tags, alt tags don't have as much value as anchor text. And so, you want that first link on the page to be... This all kind of fits in with link sculpting. Link sculpting. Exactly. And, you know, the problem people run into is that they'll have the logo, right? The image you're talking about. Yeah. And they'll link to the homepage. Not too much value in the homepage, per se. You know, unless it's built like a landing page. And then, the next link will usually say home. Right, right. You know, which is another link to the homepage. So, now you've got two... Two going to the homepage. With a zero value. Yeah. And then, the biggest problem people make is their top nav will come first. And top nav will usually be home, about us, you know... Yeah. Products in general. And so, these are your first four links that Google is seeing, and they don't have any value. Yeah. So, what we should do is, in your coding, tell the robot to skip to second nav. Yeah. You can do this on the style sheet. And your second nav is usually your primary products. Yeah. There's where you have, you know... The keyword rich links. Exactly, yeah. Yeah. You have, you know, residential plumbing services. Yeah. Or commercial plumbing services. Or... You know, whatever, yeah, whatever your secondary nav is. So, yeah, no follow those first ones, first off. Do that, and then have it go to your secondary nav first. Link sculpting, 101. And there was an interesting kind of subtext to this, which was, how does WordPress handle first link priority? And basically, this is a pretty good idea, but you've got to do some, there's some manual stuff that you need to

do in that kind of link sculpting. And it depends on your theme. If you've got control over the CSS and can actually manipulate it like you just said, then, you know, then that's a good theme, and it'll be a lot easier. If you're using kind of a more challenging WordPress theme, then it's not going to work very well. There's something I read about link sculpting a couple weeks back, and I think this updated with, it's, I don't believe it was with the Farmer Panda update, but I think it came in February, they had an algorithm change that had a significant impact on link sculpting before. Okay, if you have 10 links on a page, I don't know if we talked about this on a podcast, but I read this. If you have 10 links on a page, right, and every link, what every link does is kind of takes 10% of the page rank of that page and sends 10% of it to the other page, right? So you have 10 links, you have a page rank of whatever, 10% goes to each link. But now, they've kind of changed it, so what you used to be able to, you could no-follow five, and then you only have another five. And those five will get 20%. It'll get 20%, yeah. But that's not true anymore. Yeah, now if you no-follow five, then those other five still just have 10. Yes. They didn't increase the rank. Yeah, so you can't do that anymore. And there's, well, there are techniques, again, there are more complicated techniques for link sculpting, so that really Google doesn't know that those are left. They call it outbound links. Yeah. And so that's a technique that you would want to use for that. So here's what I get from this. If you are just writing, okay, you write an article or a blog and you just got a buttload of links. You know, you got 50 links on this page. You are diluting your, you're diluting the value of each link. Each

link is valued very, very little. And then you have 50 links on a page. If 10 of them go to the same page, Google doesn't care anyway. It's only going to look at the first one. So, you know, not only- It's called link spamming. Yeah. Not only are you wasting time, but no one cares. Like, Google, the search bot doesn't really care. The reader doesn't care. Yeah. Oh, I definitely don't care. Right? Like, I'm not going to click the same link 10 times. Yeah. Yeah, exactly. So, don't, definitely don't do that. So, you need to watch the way you do your linking. Good. We covered some valuable information. I was worried there for a minute. All right. Do we got it? Do we have any blank stare news? Oh, we got blank stare. All right. Wait. One of our best ones. Oh, yeah. Yeah. That was. That might have been better than last week's blank. Yeah. Oh, so check this out. I told you I had a tablet blank stare, right? This blank stare goes to Research in Motion. All right. RIM. Yeah. RIM. The Blackberry guys. They released it. The Blackberry playbook. All right. Here's why it's a blank stare. Blackberry sucks. I've had, I've had, have you ever used a Blackberry? No. I don't know. I've had 300,000 years. I'm sorry. You're the dude in the forum who's like, I didn't even watch his video and it sucks. You're that guy. I hate Jordan. I'm never over there. I couldn't get past the first chorus. Yeah, that's me. That's me. All cap. Retweet. Yeah. All right. Yeah, so check those. So they had, remember iPad had 300,000 pre-sale orders. Right, right. Opening day, Blackberry did a huge push. They closed out with 40,000 sales. Oh, wait. Apple did or Blackberry had 300,000? No. Apple had 300,000 pre-orders. And real Blackberry had 40,000 total. Hold on. I mean, because see, who you, okay, seriously, who uses a Blackberry that doesn't get one at work? Yeah. But look at the numbers, though. Like, Blackberry still

controls a huge share of the market. But I think you're right. Who uses a Blackberry that didn't get one at work? That's why Blackberry is so popular, because they buy, Chevron will buy 10,000 at a time. True enough, it is more so for corporate usage. But there's a lot of younger generation people using them, maybe because of the BBM. Yeah, okay. BBM is just moving right now, so a lot of people. But that's how, like, my wife is from Panama, and if they've got Blackberries down there, and you've got them here, you've got free access. My brother owns a Blackberry. He's the only person I know that owns a Blackberry that bought a Blackberry on purpose. He did not get it at work. Yeah, Kim did it. Oh, really? I had her on Android. She didn't like it. She went back to Blackberry. Wow. Wow. Man, so 40,000. That was her blank stare news. Wow. Blank stare, sweetie, too. So it was a nice try, Brim. It was a... I think it was... It looked their abs good. I mean, they... Yeah, as soon as they switched to Android, yeah. Bro. You are just... Blackberry. You're just a bastard commenter today. I am, man. As soon as they get a real operating system like Android, I mean, because, see, I think this is a classic case of reinventing the wheel. You know, Apple did it... You know, they did it first. Android probably did it best. If you can't compete with those two, why even try? Like, hey, you can't compete, join. But maybe they can. Remember, you haven't looked at it yet. Yeah. You know, it might be the best thing spoken right now, man. It might be. But I'm like, that thing sucks. And so, like... You know, it'll tell you why I don't like Blackberries. Because they have the whole keypad on the phone. That's why I don't like it. That's why I like it. That's the only reason I don't like it. When I first had it, I used to be

a strong Blackberry user. I was heavy. Because I'm just like... And I don't even have big fingers, but I always push two or three letters at a time. And I was like, this sucks. So now I am... I have... I'm on my soapbox. I have, you know, conjured up all this negative energy towards Blackberry just because of the keyboard on the one Blackberry I've ever held in my life. That he held for five seconds, you know. I was like, here, Ty, take this. I can't type on this. I can't use this. I tried to type my name. Didn't work. Did you hear about Blitko? So, Blitko's search results will now include Facebook comments. Oh, wow. Wow. That's what's up. But who the hell uses Blitko that's not in SEO? Seriously. Well, that's why I'm telling y'all, right? That's what's up. We use Blitko. Yeah, that's what's up. I think that's very cool. That is cool. Well, it's those kind of things that'll help them. You know, their goal isn't to be 90% research traffic. If they can hit five of all search traffic... It's still millions and millions of traffic. So, Google, get on the bandwagon, man. Seriously, quit hating. Gosh. The world according to Paul. Yes, it is. As a useless commenter. It's going to have... I don't know why Google's just hating on Facebook right now. All right. So, this has been the laughingest podcast. You are listening to the most popular SEO podcast on iTunes. And we do actually cover SEO information today. And we do websites. And we do websites. And paid search. And paid search. And social marketing. Social. Social. Yeah. There's a lot of things we do. We're the most popular SEO podcast because of you guys. We really do appreciate you. Please go on. Like us on our Facebook page. Follow us on our Twitter page. Facebook.com slash eWebStyle. Twitter.com slash eWebStyle. Hit us up with an email. Podcast at e-WebStyle.com. YouTube.com slash eWebStyle. We really appreciate you guys listening. We love your comments. I actually had a

survey out on our Facebook page. And it either accidentally got deleted or, I don't know, I'm going to repost that survey. Because we'd really like to know what business you guys are in. Are you B2B product, B2B service, B2C product, or B2C service? That was kind of the best categories I could come up with that were broad and useful. Yeah. That's great. Because we used to always ask. Like, man, I wonder. We always would guess that this is what our listener base does. But we really guessed. Yeah. It was a total shoot in the dark. Yeah. Shot in the dark. All right. Thank you guys for listening. This has been podcast number 104. Hang on. Yeah. My homegirl, Shantae Walton, is whooping me on Facebook. And this goes out to you. I may the... I'm coming after you. On Facebook? Oh, excuse me. Words with friends. Words with friends. Ah. That's why he's so angry. That is. I'm angry. She scored a 55-point word this morning and just, uh, it's been having a bad effect. 55? Wow. That's a lot. That's a whole lot. Yeah. Super cat. How are you going to come back from that? Man, I don't know. But I am. I'm going to cheat. I'm just going to say it. How are you going to come back from it? I'm going to cheat. I'm going to cheat. I'm going to use the Scrabble word finder. I'm going to... No. Yes. But I'm going to cheat. I do. But I don't. But I'm going to cheat this time. All right. Thank you guys for listening. My name is Chris Perez. Paul Hanson. Charles Lewis. Bye-bye for now. No.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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