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9 SEO Hacks No One Talks About by Brian Dean #440
Brian Dean's 9 SEO hacks include using high-click title words, mining SERP features for keyword gaps, building links via roundups, and publishing in-depth content to outrank competitors.
Key takeaways
- Title tags with words like best, top, guide, reviews, and news attract more organic clicks and higher rankings.
- Target keywords that lack heavy SERP features, since only 35% of searchers click organic results when features dominate the page.
- Run Google Ads tests to identify high click-through and conversion keywords, then mirror that language in your meta descriptions.
- In-depth content outperforms short list posts. Brian Dean spent 70 hours writing a review of every SEO tool and ranked number five.
- Link roundups and resource pages are underused link-building sources. A short professional email pitching your content can earn placements.
it's not clear that Google is using bounce rate as a direct ranking signal, right? But it could be just that those with a low bounce rate might straight up have better content and that's why Google ranks them so highly.
About this episode
9 SEO Hacks No One Talks About Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that would all but guarantee a top spot. Nowadays it’s different, search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people. Join Matt and Chris for another thrilling episode of the Best SEO Podcast,…
Questions this episode answers
Why should SEOs check SERP features before targeting a keyword?
When a keyword triggers many SERP features like the Knowledge Graph, shopping results, or video lists, organic click-through volume drops sharply. According to Ahrefs data cited in the episode, only 35% of searchers click an organic result for such terms.
What is a link roundup and how do you get featured in one?
Link roundups are weekly or monthly blog posts that collect the best recent content in a niche. To get featured, search your keyword plus words like link roundup or best of, then send a short professional email explaining why your content is a good fit for the list.
In their words
Google AdWords is absolutely one of the best ways to go out there and do a survey test of what people are thinking, what they're clicking on, and then seeing the click-through rates and the conversion rates to know high-value keywords.
Matt Bertram
Because of the new SERP features, according to Ahrefs, only 35% of people searching for that term click on an organic result.
Host
It took over 70 hours, but it's ranked number five for his target phrase.
Host
Terms defined in this episode
- SERP features
- Elements on a search results page beyond standard organic listings, such as the Knowledge Graph, shopping results, and video lists, which can reduce organic click-through rates.
- Link roundup
- A weekly or monthly blog post that links to the best content recently published in a given industry or topic area.
- Bounce rate
- The rate at which visitors leave a page quickly after arriving. Pages with low bounce rates tend to outrank pages with high bounce rates, based on an analysis of one million Google search results cited in the episode.
- Quality score
- A Google Ads metric tied to relevancy and click-through rate that affects both ad placement and cost per click.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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