9 SEO Hacks No One Talks About by Brian Dean #440

The SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram, your SEO ninja. The SEO ninja. Welcome back to another fun-filled edition of this podcast. This is podcast number 440. As always, we have a tip from our previous podcast, and that tip is... Use automation to make your life better. There's free tools out there. Yes, you were in the last podcast. I was not in the last podcast. It was apparently about automation, and there are free automation tools out there. Use them. Subscribe, follow, boom. All right. Let's see. It's been a while. So we are broadcasting live here from Houston, Texas. Matt and I, we are your results rebels. I got to jump into this review. This came in. It was from Grant Steenholt. It is, of course, five stars. This is an incredible help and resource. After recently finding this podcast, I have listened to shows dating many months prior. I handled the SEO and SEM for a home improvement company, and it's helped me generate more leads. I love it. Put it in the face to you, Grant. Thank you so much. I wonder what home improvement company that is. Might it be a really big one that we've heard of? Or, you know, let us know. Reach out to us. So... Yeah. We've had also comments about the sound quality. Okay. Yeah. And also the thumbnail. I thought all the sound quality was just related to your voice isn't as loud as mine. That could be it as well. That could be it as well. But now we have a whole videography team here with us. Yep. You know, we haven't done all the other stuff, but we have lights, not makeup yet, but it's getting big deal. We're moving to a new location, have a full team. So if the sound's an issue, please let us know and we will fix it. We are listening to your responses and we are making improvements. Let us know. We now have a team

that we can, you know... Tell. Yeah. It's just not us. Let's do it. And we have a new thumbnail. So look for the bobbleheads. Look for the bobbleheads. Yeah. Show them the bobbleheads. Let's show them. Look for these guys. Yeah. Look for these guys on the new podcast cover. Oh, they rattle. That's kind of cool. So if you have been to this podcast before, then you're probably interested in, I don't know, the tips and tricks we may be handing out. So let's get in here. Yeah, I ended up clicking something over there. Whoa. Oh, the screen back there. So you might be interested in five online marketing mistakes that can take your business and how to avoid them. You can find that by going to ewebresults.com slash... Mini-guides. Mini-guides. And we got a bunch. SEO tip. SEO tip too. It may be easier. All roads lead to eweb. There's a lot of valuable information there. So please go check it out. If this is the first time you've listened to the podcast, howdy and welcome to the podcast. If you've listened before, once again, we'll we've got tips for you. Also, um... Move it to the back. You know what we're going to skip. Right? And here's what we're going to skip. Every week we run a contest. The contest, uh, it looks like this. If we get a review, which we just read, and it was of course five stars and we get, um... A shiko. A shiko. What's a shiko? A shikow. A shikow. What's a shiko? A share, a like, and a follow. Uh, so if we get a 10 shared likes and follows on any one of our platforms, uh, then we skipped the section where we tell you how to leave us a review. Cause you already know? We accomplished that. Yeah. Cause you already seem to know. So we've already accomplished that. So we're going to skip that to the end. Um, hey, we have t-shirts. There are t-shirts available. Yeah, there are. We got some good t-shirts. They're

really pretty awesome t-shirts. Uh, we just ordered a whole second round for the whole office. Uh, you need to go check those out. Ewebresults.com slash t-shirt. No, that's swag. That's swag. But no, if you have any t-shirt ideas, send them our way. Uh, uh, uh, uh, uh, designer, a designers, a t-shirt designers, a t-shirt designers are just going crazy with the t-shirts. Yeah. They are going crazy where we're like, Hey, make like one or two shirts. Then they come back with five or 10. So we have tons of options. Uh, we love all the internet marketing, SEO t-shirts out there. If you want one, check it out. You have results dash forward slash swag. Hey, I just got to say may the rank be with you. Yeah. That's my favorite. Yeah. That's totally my favorite. That was a collaboration by a couple of people here on the team. All right. Well, we're going to jump into an article. This is a pretty good size article by Brian Dean with back link. Oh, maybe you've heard of him. He's, he's, he's been out there a little bit. Yeah. Yeah. He's got a little voice in the community there. Uh, and, and actually if you're in a position to, well, why don't you go ahead and tweet right now, tweet hashtag SEO podcast. This is number four 40 tag us in it at best SEO podcast at the web results at Matt Bertram live at Chris Burris eweb. And then just be like, Brian, what's up and let Brian know that you're watching our podcast discussing his article, nine SEO hacks. No one talks about. So yes, that would be awesome. I saw this. I thought it was pretty good. I feel like we're giving you permission to do that. Yeah. Yeah. Yeah. You want him know, let him know. Yeah. Yeah. All right. And we're just going to jump right in. Uh, he, he told the story about how he got an internet marketing kind of similar to yours, right? I had a website. I paid

some guy to do SEO on my site, uh, hashtag palm to face. Uh, it didn't work out. And so then he figured out how to do, do it himself and start a backlink and then boom off and off and running. Uh, his first out of nine SEO hacks, um, use these words in your title tag to get more traffic. So he mentioned last year, uh, SEO pro Ross Hudgens decided to run an interesting experiment. He analyzed 7,999 pages. He came one short of 8,000. I like that number. Uh, and, and, and figured out how they ranked and the most commonly used words in those high ranking, uh, and he listed those words and those words were in order of most importance. I got this part. Okay. All right. What was, man, what were those words in order of most importance? Best. That was the first word. News. Second. Reviews. Third. Top. Fourth. Guide. Fifth. Information. Six. Community. Seven. Yeah. And I, and I, I actually would throw in like cheap, cheap, but I mean, a lot of people don't want to optimize for that, but I've actually seen some really good success when people are looking for stuff. That's something they type in, even though they might not want that product. But then, you know, clients have like a wish, wishy-washy of like, how do I feel about that? Yeah. But, but really, if you look at the search volume, it's something to look out for in addition to these words. Well, and the other thing is you can, I mean, I'm actually comfortable now looking for cheap things because you can read the reviews and know, cause there are inexpensive things out there that some people might like, like at that price point, it must be cheap. That are awesome. Yeah. You can read the reviews and you can actually know that, that they're, that they're not cheap. Right. Um, so basically Google your, what's going on here is Google upranks website that get high organic searches. So the reason that those words were

in the titles of the most popular pages in terms of search results is because as people read those words, they click them and Google goes, Oh, people want to see more of this. And so they ended up going, uh, increasing the rank. Yes. That's happening. Brian Dean added a couple other words today, right now, fast, works quickly, easy, simple, quick, step-by-step and new. I had that part. Oh, Brian Dean. No. All right. My bad. Check. We did not communicate prior to the podcast again. All right. Number two, this is an SEO hack. Find long tail keywords with searches related to, right? Paleo diet. Yeah. Well, he gave an example. The example was paleo diet. And so he types it, you type it into the search result. And then at the bottom of that first page, you see examples and I don't know, three examples might be no crisp. Why don't you just go paleo diet rules, paleo diet, weight loss, and paleo diet wiki. Um, those were just some examples that he gave. So basically in order to find your target keywords, go to the bottom, look for searches related to whatever phrase you just searched for. And you're probably already doing that. And he's going to get better with the tips. Yep. Yep. Yep. Wait, uh, SEO hack number three, use these little known sources of awesome keyword ideas. Google suggests to find you've probably already used Google suggests. Now Google suggests is when you're in Google and you're actually typing it and it's kind of giving you suggestions on the searches that you might want to actually do, but there's a problem with that, right? And the problem is everybody does that. So you're just going after the same long tail keywords that everybody else is going after. I would not say every SEO company does that. There's a lot of people that go really, really quick and just go after target keywords. Uh, what we found for some clients is they came to us with words that they thought were the most

valuable to us. And this has happened actually twice to me in the last month. Right. Clients have said, Hey, these are the words we need to optimize for. Well, yeah. And they were like, no, no, you don't. Well, so one was a DWI lawyer. Right. Okay. And then one was, um, uh, a car dealership. Right. And so they had come to me and said, Hey, these are the words that I want to go after. And I was like, actually this word has significantly more search volume. Would this be a better word? And they're like, wow, I didn't know that. Like, and they thought it was really valuable. And so a lot of times this gives you a free 15 minute. Yeah. That was in a free 15 minute consultation. A lot of value in a phone call. By the way, if you want one of those, just go to eweber results.com, uh, and click the free website analysis. Yeah. A little plug. Shameless plug. Yeah. But, but, but, but essentially it's really important to look at that. So this is a starting point on where to start from to give you ideas for keywords, but you really need to do the continued research to flesh it out, to figure out what makes the most sense. And he says, okay, great. Everybody uses, uh, the Google, uh, uh, suggest, right? Yeah. He says, why don't you try the YouTube suggest or the Amazon would suggest or Wikipedia or Bing suggest. So yeah, no, I've been, I've been working on trying to optimize for being more like, cause it definitely is different than Google. Yeah. It makes it different. So, uh, use some of the other, uh, keyword suggest tools that are out there. Yes. All right. Number four, out of nine, uh, SEO hacks that nobody talks about, uh, reduce your bounce rate, get higher rankings, right? So this group analyzed 1 million Google search results. And what they learned was that those with the low bounce rates tended to outrank pages with high bounce rates.

That makes sense. Yep. Right. So Google, we all know that Google's keeping track of this kind of bounce rate time on page, like how far you scroll down. I mean, back in the old SEO days, Chris, before I was with, uh, the prestigious e-web results, um, you know, if you put a very attractive person on the page, like right below the full, like above it, right. You would get people to scroll down to look at the whole page. So there was all kinds of little techniques. It's still a good technique. Like even just half of a photo. Yeah. Right. Is a good thing to have just kind of peeking out over that, uh, fold so that you can get people to. No, absolutely. I think that there's a lot of strategies that you just have to apply in a different way, but still work today because people are people. Yep. Yeah. So one of the things they point out is it's not clear that Google is using bounce rate as a direct ranking signal, right? Um, but it could be just that those with a low bounce rate might straight up have better content. And that's why Google ranks them so highly. I don't agree with that. I think it's a little bit of both. Um, and I think that Google is right. We talk about, there's some results. Um, are we good? We're still good. The sound guys, it's okay, guys. The sounds good, but video, sorry, YouTubers. Yeah. Well, they can probably still see us. They just, you know. No, no, they can't. No, they really, they really can't. Well, when you hide. No, they can't see you anymore. All right. So, uh, so yeah, so we, we, we understand that Google can track from the search result page that you've clicked through to a link and if they end up coming back, it knows it or, you know, knows how fast that happens. Uh, and so yeah, that's, that's definitely a ranking factor, uh, to consider. So make your website so that

people don't click to your website and then immediately disappear. Yes. One of the ways to do that, and we talk about this regularly is continuity. So when they search, there needs to be that search phrase in your meta description. And then when they land on that page, it needs to be very readily, uh, Nice pro tip. Nice pro tip. I like that. Oh man. All right. SEO hack number five, use Google ads to optimize for click through rates. Right? So this is just an interesting point. He says, um, with Google ads, and this is kind of more in your territory, the PPC, um, you've got, you, you can increase your relevancy and get more click throughs and you actually reduce the cost. Yes. Right. And then you get better placement in the Google ads, right? So, So quality score. Yeah. So you're, so well, you've got quality score and you've got click through score. Sure. And so those that are showing at the top, they may be paying, sometimes they may be paying more in reality. It's probably there because it ranks really well. It gets a good click through rate. They're not always paying more. Actually, there's a lot of different determinations when you would outrank because you're, you can't just pay your way to the top. Right. That's what Google doesn't want. They want a good customer experience. Yep. But I think where, where we're going with this, and I think it's so true is I love to have AdWords data because Google stopped showing you the organic data. Right. Right. Of how people are finding you, where the conversions are happening. Right. To know what words to optimize for. So if you can spend a little money, uh, you can test out things. You can do that with Twitter, throw it out on Twitter, see how many likes you get or whatever, if you're looking for taglines. But Google AdWords is absolutely one of the best ways to go out there and do like a survey test of what people are thinking,

what they're clicking on, and then seeing the click through rates and the conversion rates to know high value keywords. So you've just taken his tip, which is just say, Hey, do a survey of the ads. And you've taken it one, one level higher and like, Hey, let's tweak the ads. And those ads that get the best results, make sure that you include those keywords in your meta description so that you get better click through rate. I guess that's why we're here. I like that. Um, all right. So next he gives an example in this particular case. Is this, yeah, this is still the same one. Uh, the example is life insurance. And he noticed in the ads that those ads that showed up tended to have the word free quote. He kind of highlighted $500,000. So he made an SEO title of get $500,000 in life insurance for pennies, free online quote. Uh, that's good ad copyright. Yeah. It's smart decision. So, uh, that was number five. Now SEO hack number six, build backlinks from link roundups. That's a top SEO podcast. A roundup. We understand here in Texas, uh, you know, we do roundups all the time. That's what we do on the way home. Uh, actually that's just traffic. So link roundups are weekly or monthly blog posts that link to the best content that, that, that recently came out. So he gave an example of up city top 25 inbound articles week, uh, the week of one six 17, right? So that particular week. Yeah. I think reviews are big in that way too. I know that one of the keywords that we rank consistently top 10 for is air story. So Sammy did a review of air story for content writers and that ranks super well. So, uh, going on there and doing reviews or, uh, giving testimonials or that sort of thing on other sites that, that provides traffic back to you as well. So that's where kind of the forum, uh, started off right being, and then people kind

of went spammy on it, but, uh, giving reviews and good feedback and referencing back to who you are on your site is definitely a good way to not just get link juice, but to also get referral traffic. Yep. Absolutely. He says, if you want to figure out where some link roundups are in your industry, just take your keyword, right? Yeah. And then add to it, link roundup or roundup or best of, or this week. And, and if you feel like you should be on this list or companies you're representing be on this list, it is okay to, in a professional way, email them and convince them why they might want to add your company or yourself. You mean a professional way like, hi Paul, I just stumbled on your Sunday roundup this afternoon. Good stuff. I'm just reaching out because I recently published a content marketing case study that might be a good fit. Uh, and then link to it either way. Keep up the awesome work. Cheers to Brian. Brian's on top of it. That's all I got to say. I didn't even read it. I didn't even get to that part of the article. The best part is not only do you get the link, but the links anchor text you is usually just the title of your article. Yes. So you don't have to work, worry about, you know, uh, anchor text, uh, uh, being a problem for you. Or, or there'll be like the link back. They'll just give your, like your domain, right? Or the name of your company or whatever. Right. Uh, next SEO hack number seven, resource page link building. All right. So I really wrote, it's the same because it really is the same as the roundup, except the resource page is usually a lot more evergreen. So it's not changing week over week. Well, you could have a, you could have a calculator, like a lot of people like the link to calculators and stuff that takes a little extra work. Right. So I think that

there's a lot of opportunity for interactive resources that people want to go to. I definitely see them high in the search rankings over articles typically because people are interacting with it. They're taking some kind of action on the page. They're usually there for a minute, right? It falls into all the requirements that Google's like, I like this. And he gave another example of great email copy that you could send. Hey, great stuff. I really like that you blah, blah, blah. Something unique about the resource page or website. Actually, I recently really published a piece on that article, article on that topic and blah, blah, blah. So it's great. This is a great article. Again, a punch in the face to Brian Dean. Yeah. Yeah. Backlinko nine SEO hacks. No one talks about, uh, and let's jump into number eight. Woo. Publish in depth content. So he gave an example of, he's the guy. Yeah. Okay. He is the guy. Right. That started off with kind of the skyscraping technique. Right. Of just how high can you get it? Right. Right. How much content can you get on one page? Um, a friend of his sent him a note. Hey, you should link to it. I've already got some great placement. And he published an incredibly in-depth piece of content. Uh, that content was 121 employee wellness program ideas that your team will love. Uh, yeah, really good. So what does it really mean in practical terms? It means articles like five tips for X and four ways to Y don't work anymore. For example, last year he wanted to write a post about SEO tools. His original idea was about his 12 favorite tools. Uh huh. He scratched that idea and he said, uh, I decided to write a review of every single SEO tool on the internet. It took over 70 hours, but it's ranked number five for his target phrase. Yeah. So, I mean, that's what people are doing. They're one upping. They're going to 101. Now it's the 178 and all this

kind of stuff. But you know why that works? Okay. You know why people, and I talk about this in my book, but why, why this works is it, it creates a show shot of dopamine into your head that you've found a solution. All right. So, so humans kind of feed off this of getting the answer to something. So they feel like when they get a list, they go, Oh, this is valuable. Yep. And boom, the dopamine hits. And that's why they search. I've got everything I need to have in order to have success. Exactly. If you have every single SEO tool on the internet, you got everything you need. Yep. Like it's unabridged. Very cool. Punch in the face to you, Brian. Again, next, uh, number nine, pay attention to SERP features. I don't know if you had thought about this. I thought this was really interesting. He points out, right. We've all seen these SERP, SERP features, right? So we've seen, uh, what have we seen? The knowledge graph. We've seen more shopping. Houston, PPC, knowledge graph. Oh, we do have, we are in the knowledge graph. We've actually seen it because we've gotten clients in the knowledge graph. We've been in the knowledge graph. Like it's something we've heard of. Yeah. Yeah. So, so you've got that, you've got the video list, you've got all the shopping. And he makes the point that if you choose a keyword, an organic keyword that has a lot of these search features, then you're not going to get as much click through volume. Uh, because of the new SERP features, according to Ahrefs, only 35% of people searching for that term click on an organic result. So if you have all of this stuff above it, right, you're not getting to the organic place. So make sure you spot check for your keyword. Cause frankly, if it's the most popular keyword in a pretty, uh, um, uh, competitive topic, Yeah. Then it's going to have all sorts of, uh, Google features, search features. Well, like think,

think about too, how many times you're showing up on the page. Are you showing up in ads? Are you showing up in, uh, the maps? Are you showing up in organic? You can actually show up multiple times in organic. If your page is fully optimized. Um, I think that speaks to what you and I have been kind of discussing on mobile with ads. Do, do, is it more, is the click-through rate higher on ads on mobile? Yeah. Right. And is that overtaking organic? Cause organic's pushed to the second page. Eventually Google will probably do that, but I don't think they can because people just click to the second page. That's why they kind of, they're probably just trying to get ads mixed in there. Maybe it's like every other one, you know, or something at some point. But, um, there's a lot of other features that are really helpful for people that Google is capturing that business and you need to look out for that and make sure as these new tools come out, you optimize for those things and get yourself as much online real estate as you can. Yep. So summary, target keywords that don't have a lot of SERP features. And then finally he gave us a bonus. Uh, his bonuses tap into multimedia. It says on average total views increased by 94% if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category. That's like standard practice now. Yeah. Um, I, one of the pieces of data that I think is out there and and why we are here at eWeb results moving in that direction. Uh, we've partnered with a number of companies that do great videography. We've seen the results and about 80% of all, uh, uh, search volume online in 2020 is going to be videos. So 80% is a study that I read. Um, it's definitely turned into that way. You're seeing way more engagement and this is including social media and everything else like videos, videos,

videos. Yep. That's my tip. That is the great article from Mr. Brian Dean, nine SEO hacks. No one talks about, well, uh, at least half of that statement is truly the other half. No one talking about them. We're, we're talking about it. So now everyone we're here to show you those unknown secrets of internet marketing. Yes. All right. So if you like this podcast, please tell three people about this podcast. You can, you can do that. Just share it. Just share it. You can do that. Yeah. Just share it. When should they do that? Now, now is good. If you're working out, you know, just kind of share it like my, my interview that that's out there. It's got a bunch of views. If you want to share that while you're just looking at it, appreciate it. Pretty cool. Um, if you're interested in growing your business with the largest, simplest marketing tool on the planet, go ahead and call your results for increased revenue in your business. Seven, one, three, five, nine, two, six, seven, two, four. Um, if you've got a referral for us, it's sometimes important for us to kind of remind you. Yes, we do websites. Yes, we do landing pages. Yes, we do PPC. Yes, we do SEO. Chris, what was the name of the company before it was eWeb results? It was eWeb style. And what did eWeb styles do since 1999? Make websites. Oh, that's good. I feel like that we started making amazing websites that took the traffic that we got on the first page of Google and actually made sure it converted into business. And really what we're seeing out there guys is, um, there's people out there that can promise you the first page of Google. We can definitely deliver and there's other people that can as well, but now it's getting a little more competitive and you've got to decide now that you're on the first page of Google, why is the visitor going to select you or customer prospect going to select you

versus someone else? And that's why you got to position yourself as an authority. That's why you need results. And that's why you should call eWeb results. And you should also read Matt's book, Build Your Brand Mania. Um, let's see. Chris wrote the foreword. I feel like there's one other piece that we needed to put in here. Oh, where do we want them to leave a review? Oh, oh, uh, Yelp. Let's get some more Yelp reviews. So if you go to eWeb results.com slash Yelp, you will get to our Yelp page. Please leave us a five star review there. Or please check out my book on Amazon and leave me a review on there. I would really appreciate trying to grow my reviews there. So if you've read it, uh, or you haven't read it, I would ask that you read it and then leave a review. We're going to run another, uh, free book day, uh, next month, but check it out. Yeah. Very cool. Um, please remember that we were filmed live at 5999 West 34th street, Suite 106 Houston, Texas 77092. Uh, if you would like a transcript video or audio of this podcast, you can get it on our website or t-shirt eweb results.com t-shirts at eweb results.com slash swag. Boom. Um, we are the most popular internet marketing podcast on iTunes. That is because of all of you all. So thank you so much for tuning in. Thank you for interacting with us. Thank you for like liking or, or shikoing us. Yeah. Every time you shiko us, we hear the sound in the back of our head. We hear shiko. Yes. Because that's the sound it makes. Until the next podcast, my name is Chris Burris. My name is Matt Bertram. Bye bye for now.