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Linking, link profiles and Groupon - #seopodcast 151
Understanding your link profile, managing Google Plus business pages, and applying smart PPC tactics are the core growth moves discussed in episode 151 of the SEO podcast by eWebStyle.
Key takeaways
- Know who is linking to you and the value of those sites, especially after Penguin algorithm updates.
- Google Local Places is being replaced by Google Plus pages, so update your G Plus profile now.
- Groupon works best for businesses with high upsell potential or that need foot traffic and branding, not for restaurants with thin margins.
- For PPC, use negative keywords to filter irrelevant traffic and keep ad text, keywords, and landing pages consistent to raise quality score.
- Track and test PPC campaigns regularly, sync AdWords with analytics, and ask clients directly how they found you.
the fastest way to get to the first page of Google is to pay for it. It always has been. It always will be.
About this episode
Linking to your Google profile, how to guide. Understanding your link profile. Should Groupon be your Internet Marketing plan? We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Does using a templated WordPress theme hurt your SEO rankings?
A template itself does not hurt rankings as long as it is coded properly. The main risks are spammy links hidden in free theme footers, slow load times from heavy scripting, and plugin conflicts on updates. Using a clean base like the WordPress 2011 theme and adding unique content, title tags, and URLs keeps you safe.
Should Groupon work for my small business?
Groupon works best if you need foot traffic, want branding, and have a high upsell rate so customers buy more than the discounted item. It tends to hurt businesses like restaurants where the margin on the discounted product is already negative and customers do not return after redeeming the deal.
What is a PPC quality score and why does it matter?
Quality score is how Google determines whether your ads and landing pages connect to what a user searched. It factors in ad text, keyword selection, and landing page optimization. A higher quality score results in a lower cost per click and better ad position, so keeping all three elements consistent and relevant is critical.
What does Google replacing Local Places with Google Plus mean for businesses?
Local listings that previously appeared in search results will now link to the company's Google Plus page instead of a separate Google Places page. Businesses should create or update their G Plus company page and use it actively, since engagement may influence ranking in local results.
In their words
understand your link profile to maintain good results through algorithm changes
Host
the higher the quality score, the lower your cost per click, the better position you'll get
Charles Lewis
Terms defined in this episode
- Link profile
- The full picture of who is linking to your site, what you link to, and the value of the sites involved, which affects how your site performs through algorithm changes like Penguin.
- Quality score
- Google's measure of how well your PPC ads, keywords, and landing pages connect to a user's search, with a higher score yielding lower cost per click and better ad position.
- Negative keywords
- Keywords added to a PPC campaign to prevent ads from showing for irrelevant searches, such as adding a competitor brand name you do not carry.
- Algorithm Cataclysm
- A recurring podcast segment covering recent or fundamental changes in how Google and other search engines operate.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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