Episode 505: Enterprise SEO in 2021: The Importance of Insights & Value of Action by Lemuel Park #505

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. And my name is Matt Bertram, your SEO strategist. SEO strategist. Today, you're the enterprise SEO strategist. Yes. Because we're about to talk. I'm actually always the enterprise SEO strategist. Oh, that's true. Let's be clear. Yeah, that's absolutely true. Today, we are going to talk about enterprise SEO. In fact, enterprise SEO in 2021, the importance of insights and value of action. So insights from the SEO data that SEOs collect, and then the action, which is interesting. It's an interesting article. There's some good pieces and some interesting pieces. So this is by Lemuel Park. Patif, to you, Lemuel, we appreciate you writing this article and volunteering it to be on our podcast by publishing it. And I don't even remember where it was published. But we don't have a review. I do want to share with you, Matt and I, we're filming live from Houston, Texas, and we are your results. Well, search in the journal, I believe. Also, just quick, quick for everybody watching. I did use a free, licensable image. Okay. Pixel Bay. And I don't remember where the other one is. My, my, my image is the one I took at the office of, of our awards. Yeah, right there. I'm really, I'm really sad. I think I closed, I think I closed the image. All right. Well, these are licensable, licensable images that I wanted to give credit to. And I know Pixel Bay's one of them. So. Very cool. Well, we're good. The other thing that we are, you may not have remembered is we are SEO demystifiers. Yeah. Wicca something. Okay. All right. Let's, let's jump into this. Like, so 2020 was a year of monumental digital change. It's actually just a year of monumental change, which he points out politically, sociologically, economically, culturally, and from a technological perspective, we saw major shifts in, in how, and then those shifts are probably going to have long lasting

ramifications. And as we, I like this, as we enter this new year with trepidation amidst the ongoing uncertainty, this is really verbose of a, and I thought, like, I just wanted to capture the essence of his article of a persistent global pandemic enterprise organizations and their leaders are looking for proven cost-effective ways to understand these continuous shifts in consumer behavior and demand. And he says, enter SEO. Is that, is that your thought? I like that, but I'm really, you know, like, um, uh, basically decentralized finance. Okay. And really I went down this rabbit hole because I'm looking, uh, how to get around PayPal fees, like PayPal fees are just straight killing me. And I'm sure there's other agency owners and small business owners out there that, uh, you know, they take such a huge cut and there's more efficient way to do it. And even I saw some different ways to, um, you know, uh, build some yield Chris. And you were talking about, uh, well, it, you know, we could lose all our money. And I was like, well, uh, if it's not a scam, um, it's actually really efficient, uh, with stable coins, there's, there's really like a business application, uh, to it. And then there, uh, is ways to, to, uh, basically guarantee that you won't lose money because the, the smart contract will execute if the currency drop that you, uh, put up, uh, for the loan. Uh, you know, so, so if you're the one actually, uh, using the loan, you gotta be careful, but if you're providing, um, or you're supporting that you, you ultimately can't lose money. And I know this is not a cryptocurrency podcast, but, uh, I know it's pretty hot right now. And, um, you know, I'm just really trying to find a business application to get around PayPal fees, but yeah. And I feel like you're going to do that. Um, so last year and he wrote SEO demand reached an all-time high. I'm not sure that's exactly the right way to put it.

Um, I think you could say search demand reached an all-time high, but I'm not exactly sure that companies immediately turned around and were like, Hey, we need to hire SEO. We need to have a conversation with our SEO or like, I'm not sure that that happened. Uh, I mean, we saw a real pickup in, uh, on our videography side, Chris, of people, uh, wanting to tell their story, like storytelling's really picked up, um, you know, virtual showroom shoots, uh, like displaying, look at my big office that no one comes to, you know, but, but, but really, um, communicating that through video is, is where I saw a huge pickup and we have seen a demand, uh, in, uh, like watch time on screens. Right. So people are, um, you know, using their phones more than ever, like are on their computers more than ever is really what I've seen, but I, I haven't seen people call in, uh, going, Oh my gosh, I want more SEO. You know what I mean? I don't know if that connections quite been made. I don't know. Like, I mean, if you know, we talk in layman's terms of, I want to show up the top of the search results because that's what I'm clicking on when I'm searching for things. I think that that conversation could be had. I can tell you that there's a big, um, there's big budgets out there, uh, for people that were going to conferences that, you know, SEO really like website restructuring maybe. Um, so, you know, web, web development or restructuring where SEO might fall into that as a line item, but yeah, I haven't seen a huge demand, uh, for people that are like, all right, I need SEO, you know? Yeah. Yeah. 2020 was crazy. I need SEO. I haven't really heard that. Yeah. Yeah. Uh, so, but we know, you do, you do, you do need SEO. You do. Yes. And that conversation of, I would like to be on the first page of Google. Cause that's where

I click that conversation didn't slow down at all. Right. Um, and maybe it picked up a bit because there were some companies like, you know, dependent on the conferences or dependent on feed on the street sales, which had to stop. Uh, and so they're like, Hey, it's time to focus on our internet space. But I think you're right. It's like, let's focus on the whole internet space. Like I'm those types of companies, maybe weren't even ready to start driving traffic. They're like, I need a website that can sell first. So that, well, that is, that is the big switch. Okay. That would be the trend that I would, uh, if I was to rewrite the article, I would say, uh, the demand for websites to be able to sell stuff online, that's been the big focus. And actually that's what, when we interviewed Gary, that's a lot of what he talked about is a website needs to have a shopping cart and, and, you know, every website, uh, if they can, uh, get further through the sales funnel, I think that that's the big plus. And I have seen a demand in that the SEO demand has been pretty consistent. I haven't seen them like a huge bump. So, yeah. Yeah. Yeah. And we all know restaurants that have, you know, they didn't sell online before and now they did, or at least they didn't sell it. They didn't deliver to the parking lot, you know, so a lot of, we do know a lot of stuff has changed, uh, just as quickly as consumers needs and behaviors evolved, brands were forced to throw out their old playbooks and historical data, uh, companies turned to their, he says, some companies turned to their SEO professionals and search insights to understand the rapidly changing customers. Um, yeah, again, I think really they, they looked to like what was happening online, what their, what their first provide, I wrote first providers online sales, which looked brilliant and was brilliant when I wrote it. And I have no

idea what it means right now. Uh, well, I, I would tell you that like analytics has been, uh, pretty important to see what people are doing, how user behaviors changed. I know that a lot of companies are, are looking at that. Uh, what I see from the big enterprise companies, uh, is really they piled into getting on Amazon, right? If they were selling through distribution channels, um, they're going heavy Amazon, heavy Walmart. Okay. That that's what I've at least seen, uh, is paid ads, uh, people stepping into the space and, you know, paid ads comes first and I guess SEO would come later. Right. But they want to get front, front and center, uh, quickly. And so people are throwing money at, at AdWords and they're really trying to find actually ways around their distributors. Those are some of the enterprise conversations that, that I've had some of the small business owners. I've said, look, look, you need to look into remarketing. Okay. Like, you know, and if you're not doing remarketing, let's, let's, let's start somewhere that's going to make it impact quickly. And, you know, 94% of people come to a website, leave, never come back again. We need to target those customers. And I think remarketing is the way to do that. So I had a, I had a conversation today with one of the affiliates, uh, and they were talking about like, well, so is it, are you, we're sending you traffic? Are you collecting emails? And it was like, well, we're not right. Uh, we've got a program in place that if 30%, about 30% of the people who visit, we can figure out their email address and we follow them up. Yeah. And then we got an aggressive remarketing campaign. So, so yeah, those are remarketing is your best dollar spent hands down. Yeah. Are those affiliates just bidding on their name, Chris, your name? No, I don't have it anymore. I just got a sale. Yeah. For somebody who searched for me and then clicked and now I

owe a commission. Yeah. I'm, I'm a little opposed for people searching for a company and then somebody else figuring out how to get themselves in between them and their own company, uh, and the company and earn a commission on that. That doesn't, uh, it's like the entire banking industry. No. Yeah. So in 2021 SEO pros with the ability to collect and interpret search insights as business intelligence will be best positioned to lead enterprise marketing organizations. And we're talking like at the enterprise. So it's not just like, Hey, I I'm working for a large enterprise and I'm in charge of the SEO. Okay, great. You can do small town. We'll call it SEO inside of an enterprise agency. But if you want to take that and put it on steroids, you've got to do enterprise SEO and enterprise SEO is how you're interacting. One of the things is how you're interacting with all departments. Yeah. So I think corporate environment, right. Is, is super important in getting those advocates internally, uh, to do that. Uh, I think more too, it's planning out what's our 18 month strategy, right. How to get there. And it it's looking at site-wide changes. Um, I think a lot of, uh, SEO agencies, uh, focus on, uh, Hey, let me optimize this page, right. Or let me, um, rank for this one keyword. And, and they're not looking at the, the, the global outlook and how everything interacts and what assets are out there and what, what, you know, different campaigns are coming down the line and, and really, uh, enterprise SEO. I think, uh, if you were to sum it up, really, I would say like strategy, right. Like strategy is a huge, uh, component and, and also dealing with like big legacy issues. Right. So there's, there's a, there's a lot of things that like a small, um, speed boat, like small, like local company can do and focus on where these bigger companies have, have longer term plans. Um, and looking at, right. The entire customer journey and

they have, they have more money to, to focus on, uh, building the right strategy and not, I need leads now. Cause anybody, the smaller companies are like, yes, I want SEO. Uh, but I've seen it like specifically like in the mortgage industry or the house flipping industry. I don't know what that's exactly called, but you know, they're like heavy on, uh, pay pay-per-click ads, whereas, uh, the keyword difficulty is actually not that hard. And so when we, we talk to those types of clients and bring them on, we're educating them on like, Hey, there, there's a hidden opportunity here. If, if you, if you can invest for the longterm, but again, that's, I think that that's the difference. You know, a lot of people are like, I wrote an article that just, you know, got published on, on actually Forbes, uh, some self-promotion here, but essentially, uh, one of the biggest questions I get is how long does SEO take? And, and really, I think the bigger companies are in for the long haul. Whereas the, the smaller companies are like, what can generate the most leads the quickest today only? Yeah, absolutely. So he shares like two ways to capitalize on the trend of like having the data and then, uh, inculcating that data within the organization. So number one is share the value of both business intelligence and search insights across the organization, right? So as the transformation to digital continues to accelerate, you need a combination of macro market perspectives and micro granular insights to understand consumer behavior conditions. CRO, right? CRO like is, is super important. Um, you know, Google's looking at that. Once someone comes to your website, what more do they do, uh, on page SEO, crawlability issues, all the things that are, are traditionally important in SEO, it applies across the board. Um, there's just other considerations, uh, when, when you're looking at enterprise, right? So, um, I mean, yeah, that's not the one. He goes on to say many organizations now look to utilize business intelligence to

understand macro demand volatility in their markets while also using valuable search insights found at a granular level. Um, I, I don't know what that means. When I read it out loud, did that bring any clarity to you, Matt? Uh, you know, to, to a degree, um, I think that there are certain companies out there, uh, that, that are really, um, on the tip of the spear, uh, with a lot of this stuff. And I think that there are actually a lot of, uh, enterprise level companies that are just now kind of moving into SEO. Like I, I really, I really see with COVID the shift has accelerated and it's becoming more of the conversation, but at a lot of these enterprise level companies, you'd be surprised, you'd be surprised, uh, where, where, where their level of expertise is, um, regarding, uh, SEO. Um, but I will say they, you know, you hear the word AI and that's the big buzz buzzword right now. And it all goes back to, um, data analysis, what's going on, how your users are interacting. That's why, you know, we use technology like lucky orange or hot jar, uh, crazy egg to look at like heat mapping, look at the user sessions, do some AB testing there. There's really some important components of, uh, the usability on a very granular kind of, uh, conversion rate optimization or CRO level. Um, and then there's the bigger perspective of kind of where we want to go from the strategy and, and you got to look at everything in between. And, you know, even when we were talking about the EAT guidelines, I mean, it all goes back to just good SEO. Okay. Like it really, it, it, it, it's not exactly the same. Um, but there are a lot of, uh, pillars, uh, that, that I think, um, you know, go back to that. So, yeah. And you're, and you're talking about like, when you say pillars, if you have a lot of pillars in common, then there's a whole lot in

common. Cause that's like the structural foundation. Um, it goes on to say, maximizing the value of business intelligence across the enterprise require that you have a deep, almost intuitive understanding of the needs of each department and business leader. And I think like, if your advice is ever, you need to almost have an, or you need to have a deep, almost intuitive understanding of the needs of each department. I don't, I don't know what he, who he's talking to. Um, I mean, I think he might be talking to other SEOs maybe, right. I'm not sure. I think this article is a little kind of SEO written article that, you know, um, place well for enterprise SEO. Yeah. Yeah. I think that there's a little bit of that. Um, but, but I think with all your customers, you know, you, you need to really understand what their goals are. Right. You need to really understand what they're trying to achieve at the bigger companies. There's all kinds of different projects and, and you need buy-in from all the different departments. Um, you know, I was working with a company that was dealing with a bunch of different brands and all those, uh, brand teams had, had different goals. Right. And they all weren't on the same page. So some of those brand websites had phenomenal SEO. Other of those, uh, websites like were kind of outdated. I mean, there's, there is like, I won't give the name, but they're, uh, they had Wix websites, you know? Um, and, and then, and then some of them had, um, you know, like a, a Magento website and then others had WordPress. Like, I mean, it was kind of all over the map and it's like, what's that kind of overall strategy. Um, but I think that understanding each brand team and what their goals are and how, uh, they're achieving it. But even that's important, uh, when you're working with local businesses, you got to understand the industry, you got to understand the sales process, the customer journey, the

target persona, like, you know, again, all these things are critical, but I think that you really need to understand your client. I do think that, um, you can't just even write content anymore about some general topic. You got to have some kind of different angle on it. You got to understand the business and you got to understand, uh, what those, those goals are. Uh, and, and then even plan those out. Cause if you want to rank for a keyword, um, you know, that's not going to happen like month over month, right? Like, so, uh, planning, planning all that stuff out and building that in to the overall digital strategy, I think is quite important. So. Yeah. And then Lamu actually gives us something to really bite our teeth into, right? So think of different types of questions your colleagues are seeking to answer across the organization. And, and these are good questions. What factors are influencing marketing change and purchase and discovery patterns in the market? Where are the greatest opportunities for the near term? So that's even sometimes the, some of the organizations you're talking about, Matt, where, uh, they need that instant gratification. How can we adopt our strategies to target new or trending product products and category? That's big. Yeah. Right. And then I wish he had given some examples here, but he got into some more bullet points, uh, determine actual and significant changes in preferences compared to anomalies, right? Identify new opportunities worth more SEO and content investment. I can give you an example of this actually from my vital C, uh, in, in the situation where, Hey, we understand that there's opportunities in say nootropics or maybe in bulletproof coffee, like people are looking for bulletproof coffee and might be looking for bulletproof coffee alternatives. And so we know that we need to invest in those areas, um, informed. And so, so basically it was like SEO identified the opportunity based on search volume. Uh, and then that gets handed down to content and then the overall marketing strategy

shifts a little bit. Uh, yeah. I mean, I, I think, yeah. Buyer behavior. Um, yeah. I mean, what, what, you know, search trends. Uh, I mean, there's, there's, yeah. I mean, look, SEO drives the whole thing. Right. And if people aren't searching for it or searching for a keyword, I actually have had a couple of clients think that their search volume for a keyword because, or keyword phrase that, cause that's what they search for. And I'm like, there's, there's no opportunity there. Like, like it, it, it, it, it, there's not going to be an ROI if we focus on that. Um, and then also, yeah, the strategy has got to be pulled through. Uh, I mean, that's why we run these three month campaigns. Right. And so everything gets pulled through from the, the target money page or service page or, you know, buy page, whatever, you know, whatever kind of business you're running all the way through the content, that content and that keyword and everything gets pulled through, through the whole strategy. And everybody knows what we're trying to achieve, what we're trying to do. And, and everything's working to get together synergistically to do that. But I mean, they're, they're, that's how you identify market opportunities is, is through different analytical tools. Um, and I think, uh, you know, a lot of people are just kind of guessing what they think their customer wants and it, it, all decisions should go back to data. You should be, you should be like, what is the date? Like, I mean that a lot of these strategy sessions, well, let's see what the data tells us. I mean, like, it's not my opinion anymore as a marketer. I mean, I know some best practices. I know generally how people interact online, but like, Hey, let's go back to the data. What, you know, let's see what, how people are even interacting with your site today. And, and that's how you're identifying, uh, all these opportunities from, from, from the keyword volume, what people are searching

through the trends, um, the fluctuations in that all the way, uh, through, you know, them, you know, what color is the button that they're clicking on, on mobile to, you know, I know a lot of this goes back like years and years and years. So like a lot of our old podcasts are still super relevant. Um, today I, I wouldn't, you know, a lot of this stuff hasn't fundamentally changed. The algorithm hasn't fundamentally changed, but like on mobile, you need to be playing for mobile. Hey, uh, 25% bigger buttons on average is really important because it needs to be easily clickable on mobile. Like, you know, have you tried to ever click those? Like, you know, I mean, I love, they like to do it on the pop-ups, like the X out there. Like, where is it? It's just like, and it's so, so small. Um, yeah, you, you actually have to pinch to zoom, uh, to actually click the X. That's yeah, that's a challenge. Why do you do that? Like, if you don't want to look at the ad, you're looking at where the X is. You're not looking at that, like, you know, but whatever, again, that's my opinion. Um, you know, I, I, I don't know, is there a tool Chris to look at, I guess, you know, these tools do show you how they're interacting with the page, but man, I think there, there's gotta be data out. There's gotta be a tool out there that how people are actually interacting with the pop-up. And I know, I feel like there is, but that's something that we got to work on maybe as an agency on, on, on how people are interacting with those pop-ups. Now I know different size pop-ups. I know, uh, what's happening, uh, natively when we're running ads display and like YouTube ads have been done, done quite well. Um, so there, I know there's some data points, but how they're particularly, I mean, I hate actually hate, hate, I'm like, you know, PayPal. Okay. That's

my enemy right now. But, but, but also like, I'm telling you, like, you know, I've been, you know, Forbes has kind of been, been a focus, like they have too many ads, like they have ads all over the place on the pages. It's just a bad user experience, you know, but I guess it's, it's their business model. So whatever. Yeah. I think they'll keep that up until the data shows them. Uh, and, and that goes back to, you know, everyone on our team actually feels expresses and drives passionately. Like this is the right way to do something. And it's kind of fun to see like, so a little bit of butting heads on like, Hey, this is the right way to do it. And then everyone's like, Oh, well, the data says it's some other way. So we were both wrong. Whatever. Yeah. It's like we, we always kind of go, go back to the data. It's always, it's all that matters. Uh, so more things, uh, inform sales and product teams on macro trends that may impact them, identify net new behaviors for marketing, digital and products team, and then summarize search findings succinctly for decision makers so that potential impacts of your findings are clear. And he's going to talk about that. This is just about kind of enterprise presentation of information. Yeah. We, we talked about all that already. We just talked about that prior to you reading it. All right. Number two, enhance the value of search insights with action. And this is where it's different, right? If you're in a small organization, you got to go to the boss and say, Hey, it looks like the search volume for our normal phrase is dropped off by 50%, but the search phrase for this other search volume for this other phrase is up 50%. We need to shift our efforts. Um, and the owner goes, yeah, go do that. And you're done. But in an enterprise organization, we all know there's a lot more things, you know, you gotta, you gotta

grease the wheel a different way. Um, and one of the things he talks about, and I think this is good constructive, uh, idea is for SEOs, is it better to go to your boss or your cohort and say, Hey, we really need to drive these because they're going to make my life easier and make it me look better because I'm doing a better job. Or do I want to put these tools, let's say maybe they're vying for some tools. I want to get these tools in place so that you've got even more data to make better decisions, uh, about our web content. And that's going to impact our sales long time, long term, man. I, I, you know, you just made me think that, um, in the corporate environment internally, um, you know, they really, uh, people internally want to make sure one, they don't screw anything up. Right. I think that's the first thing, but I think the, the second thing is, you know, they're looking at the metrics that they're agreed upon to hit for the year. And I've actually seen at, at a number of organizations, um, them sacrifice. Well, I mean, this is a problem with publicly traded companies, right? They've got the numbers for the quarter that are not working at the, the long-term objectives. And that's why, you know, people sometimes want to, if they can take a company private again, because you can plan out better and you don't have to justify yourself. Uh, but I think, you know, the key is, uh, getting those advocates at the different departments, um, having them talk. Sometimes a lot of them are siloed and, and, and moving up the chain to get, uh, uh, more, uh, champions right at a higher level. So they buy into the overall strategy and the overall planning of, uh, what you're trying to achieve, because then if not, you're stuck in hitting the short-term goals. And sometimes that's not, uh, what's best right over the longterm. I mean, I've, I've seen, I like one

example, there's a guy that, um, kept wanting, uh, well, they were looking at cashflow. Um, they were looking at cashflow and, uh, they would, they, they would take the sale, uh, even though, and this was maybe a midsize company. It wasn't like a huge enterprise company, but they were taking the sale at a loss to hit the numbers for the quarter, even though they, you know, or to losing money. Yeah. They were losing money competitor just to get the deal, to get the cashflow, but it wasn't actually profitable. And, um, you know, I don't know. You know, my favorite phrase, right? Never compete on price because there'll always be somebody willing to go out of business faster than you. So that's, that's a perfect example. Um, and when he's talking about, Hey, like the pitch isn't about, Hey, this'll help me. It's, this'll help the organization that can take a mind shift. Uh, so, you know, to think and speak of SEO, not as a channel or department, but as a fundamental source of business intelligence. I think that's like just spot on in 2021, social SEO professionals should be looking to keep the lines of communications open and ensure you follow up to understand how SEO insights are being used across the organization and also advocate for more effective use of that going forward. Um, really, I think this article, one of the reasons we agreed to do this article was one, we can talk about the next podcast that we're going to do because we're, we've actually got a, a gated, um, a gated PDF and what's the title. Do you know the title of that gated PDF, Matt? Enterprise SEO. Surprisingly, it's called enterprise SEO. Um, EWR digital, EWR digital's ultimate guide to enterprise SEO. So you can search that you can find it. Um, and really I like Matt's towards the end of it. He quotes this, we're going to cover this entire article in the next podcast. So that's going to be our own honor article. Uh, but Matt says

enterprise SEO is a big undertaking, but it doesn't have to be complicated by leveraging the information in the PDF. We're going to go over and working with a proven enterprise SEO company's expertise. You can achieve big results minus the implementation struggles. And we're going to cover all of that in the next podcast. I agree with everything that guy said. I don't know who he is, but that guy sounds like a genius. That sounds like something I would say. All right. So, uh, Patif to Lemuel, uh, L E M U E L, yeah, Lemuel, Lemuel, um, for, for writing the article, there's some really good nuggets in there. Uh, and you know, you, you gotta, you gotta give credit. Somebody wrote an article for SEO purposes specifically. No, I like it. I think a lot of the stuff was, um, you know, like we had to demystify it, right? Like we had, because it was, it was kind of hot, high, high level. And like, if you don't really understand what's going on, it just sounds like a bunch of words, you know? Yeah. Well, yeah. A couple of paragraphs. I was like, I'm not sure anything was said there. Um, again, Patif, we've got somebody who clicked like on Facebook. We appreciate you tuning in. Uh, we appreciate you guys listening to the podcast. We do get more consistent. Yes. We're, we're not going anywhere. Sometimes people message me and ask me, um, you know, lots, a lot's been going on. Um, you know, and, and, uh, you know, again, the old podcasts are great. Okay. There's a lot of great content. Um, you know, and, uh, you know, we, we want to stay, uh, cutting edge and, and we're, we're not going anywhere. So, and if anybody's asking you questions about SEO, cause you're like the smartest geek on the block, send them our direction, send them to the podcast, send them to the best SEO podcast. If you get value out of our podcast, uh, why don't you go ahead and I don't

know, leave, leave a review. You can go to, we, we, we haven't got actually that, that is something that has kind of fallen off. Um, like some reviews, like we would, we would love some more reviews. We haven't gotten some reviews in a while. We haven't asked for reviews. Like, you know, everything has shifted with COVID, you know, um, uh, you know, I would love to get some like COVID reviews, like I binged on the podcast. Right. So, yeah. So I'm putting right on the screen. That's the link. It's EWR digital.com forward slash review. Uh, don't do the plural that doesn't take you there, but review, cause you're going to leave a review, uh, and, and make that review five times. We haven't done that for a while. It's been a while. It's harder to do in, in, uh, in a, in a, in a stream yard meeting, uh, cause it's not exactly in sync. All right. Well, that wraps up this podcast. You guys have made us the most popular SEO podcast. One of the most popular internet marketing podcasts that is because of you, you, you, you, you, all you guys out there. If you're watching on YouTube, make sure you smash that subscribe button, press the little bell so that you get notified when we go live. Uh, and also when we upload videos and, uh, and share it and until the next podcast, my name's Chris Burris. My name is Matt Bertram. Bye-bye for now.