How should I use SEO? - #seopodcast 160

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name's Chris Burris, owner of eWebStyle. Charles Lewis, your internet marketing specialist. You are tuning in to the most popular SEO podcast, also internet marketing podcast on iTunes. That is because of you, you, Bill, you, you, Tom, Frank, Kwan. We have to get some international names in there as well because we have actually been downloaded in at least 76 different countries. As always, a tip from our previous podcast, if you market events or products, make sure you understand and use microdata. I know it's been two weeks. Two weeks and a vacation. And a vacation and a few drinks. Oh, Lord. A few gallons. Yeah, but if you, you know, use microdata when you can. A lot of times it's not plausible or in the best way to help your site rank. But if you can, you got access to your HTML file, you're doing e-commerce, you need something to give you that edge. And microdata could possibly be it. And if that sounds unbelievably foreign to you, go back and listen to podcast number 159. Remember, we are your friendly local neighborhood top position snatchers where our mantra is. Don't be a deuce. I'm going to slide this microphone over closer to you. Hopefully that's not too loud. And I do not disconnect. Because we have some reviews. And one of them is actually... We'll probably be about that. Well, one of them is a previous review. So I won't go into that one. It does talk about audio quality. And it's the one and only review where they mention you and I specifically and have no idea who you are. They say, and the guy who introduces himself second. Wow. That's crazy. Yeah, it's about time. It's like five to one, all right? Now you know how it feels. All right, so here's a review. This was on iTunes. It's simple, and we appreciate it when you do it. Go on to iTunes, step number one. Write a review, step number two.

Three, if you choose, optional. It's only two steps. Step three, send us a note letting us know that you wrote a review. And you can send that note to podcast at edeswolfstyle.com. And we'll give you some link love. And probably you'll hear this in the middle of the night, which will represent a punch in the face. So here's the podcast. Love the show. Must listen. Five stars. This is from Gerald D. Hacker. Not sure what people are talking about when they say it's poor sound quality or they don't like the banter at the beginning. Don't change a thing, emphasized. In fact, I listened to a couple podcasts without Chuck, and I felt cheated. That's good. Awesome SEO information. Yes, let's do. Since I've found this podcast, it is a must listen. Only wish you guys had a daily web show. Love it. Ooh, daily? Yeah. Well, first off, puttif to Gerald D. Hacker. Yeah, punch in the face to you. This is like... Probably won't be getting a daily show. Yeah. I mean, just... It sounds phenomenally awesome, but... And frankly, there's enough content where we probably could do it daily. But yeah, it won't happen. Yeah. We gotta work. We gotta work. Remember that song? No, I don't. I was trying to... I thought I did, but I don't. It was about models. Like, on the catwalk, I'm too sexy for the shirt. Mm-hmm. Remember that one? Yeah, I remember that one. Same one. Okay. That's why you kind of remember it. Next review. Great content. Entertaining. Hosts. Five stars. This is from... See if you can help me with this. Scop and Skizzle? Yeah, Scop and Skizzle. I like that. Okay, there it is. Scop and Skizzle. Scop and Skizzle. Hey. This is a great podcast on SEO. The host's entertaining commentary makes the topics much more enjoyable. As an IT professional, I find the information technical enough to be practical, but not so much as to put me to sleep. I also enjoy the business antidotes that illustrate their points and how

SEO should be used. By far, though, the like-dislike terminology of punch in the face, kick in the shins. It's priceless. It's priceless. Priceless. That's what's up. Keep up the great work. Again, that's from Scop and Skizzle. Thank you very much. I'm just happy to remove... Can they input their web addresses with the reviews? We've seen web addresses in reviews, so if you do write a review, make sure you go ahead and add it. If you have a web address, leave your web address with the review so we can check it out and see what's really going on. But yeah, appreciate you. Scop and Skizzle, definitely a punch in the face. Also, remember to send us an email and you can send us that email at podcast at e-webstyle.com and let us know that you submitted the review. By the way, there's other ways you can contact us. We're about to cover some Facebook questions. You can find us at facebook.com slash e-webstyle, twitter.com slash e-webstyle, youtube.com slash e-webstyle. E-webstyle. And then you can email us at podcast at... Yeah, you're backwards today. That's the La Merida. That's the La Merida. Yeah, it's taken over. And one review two weeks ago on G+, on our G+, account. This is from Adriana Langston. Three of three quality points There's not stars I regularly listen to the podcast SEO Rockstars SEO 101 Learn SEO Basics And SEO Podcast Unknown Secrets of Internet Marketing Of the three SEO Podcast Is the best You have to abbreviate SEO Podcast Unknown Secrets of Internet Marketing First The two hosts have The least annoying voices Well thank you Wow Andrew That's awesome Adriana Second The two hosts are actually In the studio together Rather than one of them Being on the telephone So the other So other than recently The sound quality of the podcast Is consistently the best Appreciate it Apparently recently That's We'll keep working on that And number three They consistently refer back To previous podcasts You can download In order to dig deeper Into some of the topics

They're discussing In the current podcast Oh and there's a fourth All three podcasts are good But SEO Podcasts Unknown Secrets of Internet Marketing Consistently provides information On which I The listener Can take action Wow What's her name? Adriana Adriana Adriana I've been punching the face to you Thank you for the review I was on G Plus So we'll come back Put us in a circle Since you're there And we'll come back And do the same thing But more importantly I'd like to know What actions you've taken How they help your site How they harm your site Hopefully they didn't And how would you implement it And then If you could Take a step further Refer to the podcast That helped you Just for our information Yeah the specific podcast That would be great Four points Four punches in the face Patoof Patoof Patoof Patoof Patoof Let's move on We've got some Facebook questions Facebook questions I've got Twitter shoutouts Twitter punches Punch in the face to Major Love That's at Major Love Tweets She says Hey Chris and Charles Loving the solid content Tips And fantastic banner Banter And we have a nice banner Too Blue and green and purple The second one was Philippa Willits Okay Yeah that sounds right Sorry if I messed that up But that's how it looks At Philippa Writes Is her Twitter handle Starting the day off With the eWealth Stop Podcast So Sorry we're late today That reminds me Don't forget If you're near Some sort of Electric device A smart phone A computer A laptop A PC A Anything that can actually Tweet Or Facebook Go ahead and tweet And tweet right now Yeah Hashtag SEO Podcast And then tag us What are we at 160 160 160 Tag us at 160 And then At eWebStyle Or put it on our wall Or something like that That we'll know You're watching You're tuning in And we can link up And make the networking Thing happen And if you are so inclined Add a link to your website

To us Yeah Definitely So we're talking So we're talking about Facebook We brought up Facebook questions We love for guys To go to Facebook And ask us questions We have other content As well We're going to talk About links today Frankly we may get Into that next week Because I do want To address these questions And they're good questions So don't go anywhere Yeah This is the meat Right So that was potatoes At first Now we're in the meat Oh I didn't Wait I didn't do my news Yeah I got two news Quick real quick news Google is actually Stealthily supplying Support to Samsung And other manufacturers Of devices That are using Google Android In support of their Patent litigation Against Apple So they're Behind the scenes They all share The same attorney And you know It could probably Be theorized That Google is Augmenting the Income of the Lawyers On behalf of The individual Manufacturers So they're behind The scenes Trying to make sure That I don't know How that's going To work out So far And I didn't Realize this So far I know Legal case Has Android Gone head to head Against iOS Usually it's Patent infringements On device Yeah on a device Manufacturer Yeah Samsung Or whoever it may be Right So well It may not be Worth going after Android Since it's given Away free So that makes sense And on a similar Note Android Now has 68% Of smartphone sales iPhone Guess And if Android Is at 68 Yeah iPhone is Probably higher 17 Of new Well Smartphones You said Android Or did you say Samsung Android Android Oh okay Well yeah Because they're I mean that's The only one Better Exactly That's the reason Why over time Android Maybe it's because I'm a Google fan And an Android user That it'll be better Yeah Because it's available On other devices Right You know it's not Just Which And the back End to that though Is why Apple makes more money Yeah Because they're They're service One device One

One software No platform Issues No other people No other devices No other operating systems Know any of that In fact Apple actually makes Money Android doesn't So And that's all I got I wanted to keep The news short So now Let's get into The meat Of our podcast Okay so Yeah these are Questions we got From Facebook The first one Is from Eugene Computer Geeks He says Hey guys I love your podcast And it is by far My favorite SEO podcast Online Appreciate it Question Well I have a question Okay Which podcasts That are offline Does he like Just Just want to Throw that Out there Question I'm going to Act like We're going to Bop his head That would be A good decision Does having Lots of Facebook shares Likes And tweets Help rankings In any way I know it helps Bring traffic But was wondering If it's likely Google uses it As a ranking Factor Factor He put factory Factor anymore Also My site Has a blog And a form Where I add Fresh content Every day But I don't Update the homepage Or other pages Often at all Would it be worth My time To update the Homepage On a regular Basis Or is adding Useful and unique Articles to blog And entries In the form Enough I've gotten so much Out of your podcast And now my website Is ranked number one On Google For all of my Targeted keywords Thanks a bunch And keep up the good work Eugene Appreciate the question And I'll answer Them in the order That you ask Does having Facebook shares And really social Sharing Of I'm assuming Maybe your blog Articles And things That you're posting Does it have Help any rankings Anyway Answer is yes Google has said It publicly Bing has said It publicly That they definitely Use social signals Matter of fact That was a recent Algorithm change That happened 2011 That they use Social signals To influence Ranking Right And so Yes definitely Not only should you Be doing it

But you should Keep doing it Now one thing I will say Is beware On how You include The link To your post Chuck what does that mean I'm glad you asked You could You could put You know Ewebstyle.com Slash SEO podcast As the link Or You could use Some sort of URL shortener Like a bit.ly Or something like that And this is just My spontaneous Imagination And Research Tells me That if you use The full URL When possible That it has a Better Ranking signal Because it's Directly to your Domain name And not a URL Shortener Either way Google is Interpreting both They are calculating The traffic And so it does Help with ranking But I think Using the full one Probably has more Link juice I think it does Especially if Your URL is Keyword rich I think if your URL is not Keyword rich So let's just say You know It's ewebstyle.com Water distribution And you decide Whether you're Going to do that And it lands you On a page that Talks about Plastic bottles Right If you If you just Use a Biddy Converter To something Small It knows The landing Page But it doesn't There's no Value in the URL relative To that page Because it's Encrypted the Keyword Well And even Using the full URL doesn't Have value Because the Full URL Doesn't have Any content Relevant to The content That's on That particular Page So better Example would Be ewebstyle Page one Yeah Right There's no Reason to use Ewebstyle Page one Over a Biddy Converter Because there's No keyword In it But if you Did use Ewebstyle.com Slash water Distribution That would Have value Over a Biddy Converter If I'm If biddy Converter Is the right Thing Yeah It's not But I Think I know What you Mean And hopefully They know What you Mean That's the Thing that Shortens A shortener A shortener I like Biddy Converter We're gonna Go with That And it Reminds me Of Battlestar Galactica Do you Remember Itty Biddy Biddy Yeah Yeah

That's All right At least One person Is with me I'm almost I shouldn't Know this Nerd So yeah So if the URL actually Has content Relevant to The keywords That you're Targeting Make sure You use That URL Otherwise You can Use a URL Shortener Otherwise Known as A biddy Converter Second part Of this Question Also my Site has A blog And forums That I Basically Was asking Is he Update the Content On his Homepage Daily Since he Updates Since he's Posting Daily And creating Blog posts And forum Posts Not really But what You should Probably Consider Is adding You're talking About blogging So I'm gonna Just make the General assumption You're using WordPress If you're Not kicking The shin But use A plugin That will Show maybe Your latest Post in a Certain section On the Homepage Exactly So that way As you Add new Posts And add new Updates Your homepage Does refresh A little bit With updated Content But at the End of the Day You're not Really trying to Get people to Your homepage You want them To get to Your articles And so It's worth Ranking those And not Necessarily The homepage Here's another Thing to keep In mind If you're Posting daily Then you What does it Take to get To a post That you posted A year ago How many Clicks Right So that Depends on What are you Doing with Your Sidebar And so From your Homepage It may be Worth Linking to An article Six months Ago Because what That makes Is at least That article Is one Click away From the Homepage Google has Made it Very clear That how Many clicks Away from The homepage Defines How important A page is Exactly And so If you're Looking at A nine month Article And it takes You You're posting Every week However many Weeks that is Should be About 25 Ish Then Your 25 Links Well depending On how many Posts you show Per page You know You could be Quite a few Clicks Into Your

website Before you Get to That article Whereas if You shortcut From your Homepage Directly to Say month Six or Month nine Or whatever It is Then you're A lot Closer And that Link count Is a lot Shorter So think About doing That and You can do It in a Couple of Ways One of Them might Be popular Blog articles Right so Link to Something that's Nine months Ago that was Reasonably Popular And so Now they've Got there And they can Page forward And page back From that Particular article Either that Way or Tickcrunch Tickcrunch.com They do it In an interesting Way they have So many articles That get posted Every day Where it's just A long scroll But it's just A long scroll Through title Short description And image Of probably 20 or 30 Posts Recent posts Right On the home Page Right Then you click Next to go to Page two And then there's 230 more posts And but the way They did it It's kind of Easy to scroll Through them And scan them Pretty quickly And so If you're posting That often And you get Not sure how much Traffic you get Tickcrunch gets A lot of traffic So I think it's Worth it for them But you know Spend some time Organizing it Spend some time Figuring that out Alright so Eugene hope that Answered your question Hit us back Let me know what you Thought If you have any Additional questions You know Hit us up Let us know Second one This one came from Scott You go with the Second word What's his last name Scott Angarola Okay That's what I was Going to say Angarola I just wasn't sure Hello Question for the show Perhaps You have talked In previous shows About local search Based out of NYC And run a speed Dating events company With a business Like mine Without an Actional address We're on the web What type of Strategy should I Be looking at When it comes To local search When getting A Google places

Page Doesn't Google Need a physical Address for the Company Or perhaps Local search Is not as Relevant to my Business To have a Physical address Any helpful Hints or Suggestions Would be Appreciated When trying To optimize My SEO Efforts On my site And for my Off-site Google places Yelp pages And for my Thank you Scott Scott Appreciate the Question The obvious Answer is Get a Location Get you an Address You hit it Right on the Head Google It is mandatory That you have A physical Address In order to Have a Google places Page And I'm Talking about Places in a Second Get you an Address Can't be a P.O. Box Scratch that Consider Executive Suites Something like That Get you an Address That gives You a Suite number That's Acceptable To be honest I'm not sure For how long Google will Probably get Hit to that Pretty soon Yeah they'll Start identifying Those places That you know That tend to Have suites And they're Actually just Boxes Yeah but Right now Get you Somewhere with A suite And a Physical Address That's not A P.O. Box And that'll Allow you To complete Your Google Places Listing Speaking of Places I'm assuming You meant Or you should Have meant Google Plus Because all Places have Switched over To Google Plus Now And so So your Places page Won't even Exist Get you a Local Google Plus page And make sure That all the Information you Would have Put on your Google Places Page Is consistent With what you Put on your Local Google Plus page Categories Descriptions Product types Payment types Is parking Available Images Video The whole Nine That profile Must be Complete You also Went on To ask What strategies Should I Look at When it Comes to Local Search For speed Dating Social I think Social media Marketing Will probably Have more Of an impact Than local Search Frankly Because of Speed dating People will Probably be On their Mobile devices While they're Doing it And if You could Get people To check

In Where they're Speed dating At Maybe tweet Pictures Not if You can Get people Like it Should almost Be mandatory To attend Your event Or highly Encouraged Checking in On facebook You have to Do something And what's Your experience In fact if You could Tie somehow I know in Speed dating People rank Each other And if you Said that they Actually were Only connected To each other From their Facebook profiles Now you Start building Things in That way Some people May not Want to do It but That's actually A good idea Right we Don't give You phone Numbers we Connect your Profile we Figure out a Way to allow You guys to Connect profiles That's that Would be Huge and Then people Are focused On facebook And talking About their Experiences and How they Met i'd be Interested to Know how You're doing On speed Dating NYC And yeah What sort Of terms Is you Didn't list A website But i'm Assuming you Have one And what Sort of Terms are You optimizing That site For because That's where That would be The hub Of everything Where all Your social Will be Based from There Everyone who's Looking for We need to Know this is Where the Next event Is going to Be here are The rules Must check In on Foursquare Must check In on Facebook Must have A gplus Account Yeah Exactly And so Yeah so Yeah reply to It's got Hit us back Up with With your Website I'd like to Check that Out probably Generate some More ideas For you And remember That all of Your regular All of the Search tips That we talk About now The seo tips That we talk About now Are relevant For local Search Because google's Blended those See Last question From Darren What's up Darren We We did Something else With Darren It was a Radio interview Okay Yeah Okay yeah Here's a question I would like Answered by my Favorite SEO Masters I use I use Yoast SEO On my WordPress Site When

filling Out a Web page Or a Blog post There's a Metal title And meta Description Am I Wasting Valuable Characters In my Description By including Some or All of the Title In the Meta Description Or does Having the Info in There two Times help Or hurt More Then he This is a Description Basically He has a Title A page Title You know Six ways To fill In real Estate And then In his Meta Description It also Includes That phrase Six ways To fill In real Estate Along with Some other Phrases Don't plan To communicate Forget this That Real estate Coaching And some Of his Other terms He's Targeting Darren I think It depends On how Much Optimization You're doing On that Page Sometimes It makes Sense To include Your title Inside the Meta Description In your Case Or this Particular Instance I think Not I think You should Probably Reword Your title And include It in the Description But not Have it Identical I think Identical In this Case Google Will probably Think it's Kind of Spammy And it May do More harm Than good But if You want To reword It So instead Of the Title Saying Six ways To fail In real Estate Maybe In your Description You'd say Real estate Coaching And don't Fail in real Estate By using These six Ways Or something Like that But definitely Reword it And include I got to Tell you There's Something To consider Here And we Talk about Continuity If somebody Did type In ways To fail In real Estate And probably Your real Estate Such a Major Term It's going To be In your Local Area I think There's They'll See it In the Title And then See it In the Description So remember That description Shows up On the Search results Pages And so remember That's your First opportunity For CIVO Search engine Visitor Optimization And we Talk about Continuity If the Terms that They're going To search That will Put you In the SERP You need To have Those in Your

Description So they're Probably Not going To type For six Ways To fail In real Estate But they May type Ways To fail In real Estate Or a List Of ways And in Which case The description Six ways To fail In real Estate Really has A lot Of value Now the Next things I would Actually put In your Description Is because I mean There's Search value There's SEO value In it The real Value is Again CIVO You need To start Talking about You know You and Your experience As a Coach You know You know Ten year Real estate Coach Give Six ways On how To not fail Why should I click That article Versus Some of The other Articles That may Come up When I Search for Ways To fail Yes So it's A thin Line Because I Think duplicating It is Kind of Spammy And may Hurt you With the Google Over Optimization Penalty At the Same time Duplicating It probably Increases Convergence Because the Person who Saw it Sees it Twice Basically Well I Think in Your title Why have Six ways Well because It's a WordPress Site and so If that's The article Title Then it's Automatically Pased If you're Using Yoast You can Tweak That title Right The actual Title And make Sure that That title Is more Search relevant Six ways Is not What people Are going To search For They're Going to Search for Ways To fail In real Estate Right They're At least Leave out The six I disagree Really I think You keep The six I think Six ways Is one Of those Titles People look At numbers Think about When we Search Well yeah I agree Five ways To do that If I'm In real Estate And I Have a Real Estate Business And I See a Title That says Six ways To fail In real Estate That's Powerful I'm going To click It So when Do they See it They see It in The description Not when They're on The page The title Only shows Up

on The page No The title Is on The search Result Page It's across The top Yeah It's the first Thing It's the heaven And then it's The description So if it Isn't Because I'm Just totally Brain farting At this point If it's the Description Then you Don't need It If it's The main Link Then you Don't need To have It in the Description Yeah Because you've Got it Already there My bad Corrected Again Again I'm the Guy standing Next to the SEO rapper I think That was it We had some Blanks there Oh yeah That was all The way Blank This is a Personal blank Because I'm An Android User And so And I Still don't Understand So this Blank stands At Google And it's like Number two At Google Yeah the first One was it For I think it was For the Play Store Was it G Plus Yeah G Plus Was available on iPhone before It was available On an Android Device The G Plus app Yeah like Really cool Seriously So now they Did it again The voice search The ability to Search by talking The upgrade to that Yeah Yeah is available On iPhone And not Android Even though it's A Google product Yeah That's Blank stare worthy Yeah Let's go Google Boo Give it to us First Come on At least let us Try it first Alright Especially since Y'all in court I'm just saying Yeah We can help you out We have influence Alright you have been Listening to the most Popular SEO podcast And internet marketing Podcast on iTunes 7,000 downloads a week 76 different countries That is because of All of you out there We really appreciate What you guys do for us Remember you can do us A little tiny favor Write a review on iTunes Or go to E-webstyle.com Slash SEO podcast SEO podcast And about halfway down Towards the end Right before the bios You'll see Google places Go on to Google places And write a review About us Anything else? You've been listening

to The best podcast ever My name is Chris Burris Charles Lewis Bye bye for now Bye bye for now Bye bye for now