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Local SEO stats show the Google three pack appears in 93% of searches and 78% of local mobile searches result in an offline purchase, making local optimization critical for small businesses.
Key takeaways
- The Google three pack appears in 93% of searches, so claiming and optimizing Google My Business is essential.
- 88% of consumers read reviews to judge a business, and 72% say positive reviews build trust in local businesses.
- 87% of smartphone owners use a search engine at least once a day, making mobile-friendly sites a must.
- Near me search interest grew 34 times since 2011, with 90% of those searches being voice searches.
- Link your NAP markup so users can tap to call or tap to get directions, which increases conversions.
78% of local mobile searches result in an offline purchase.
About this episode
Local search results - and their impact to your business - are constantly in flux. These 10 stats can help you understand the state of local SEO today.
Questions this episode answers
How often does the Google local three pack show up in search results?
According to the stats discussed in this episode, the Google three pack appears in the top spot in 93% of searches. That means nearly nine out of ten searches display the local three pack, so having an optimized and claimed Google My Business page is critical for visibility.
How important are online reviews for local businesses?
The episode cites that 88% of consumers have read reviews to determine the quality of a business, and 72% say positive reviews make them trust a local business. The hosts note this means roughly three out of four people rely on what previous customers posted before making a decision.
What percentage of local mobile searches lead to an actual purchase?
The episode states that 78% of local mobile searches result in an offline purchase. The hosts use examples like searching for a restaurant or shoe store nearby as cases where the searcher is already intent on buying, and only bad reviews or unavailability would stop them.
Why should local businesses optimize for near me searches?
The episode notes that near me search interest grew 34 times since 2011 and that 90% of near me searches are voice searches. Businesses need schema markup, a properly set up Google My Business page, and accurate hours of operation to appear in these results.
In their words
The Google three pack appears in the top spot in 93% of searches.
Guest
88% of consumers have read reviews to determine the quality of a business.
Guest
Google's search interest in near me has increased 34 times since 2011 and increased in near me searches 34 times in near 11.
Guest
Terms defined in this episode
- Google three pack
- A local search feature that shows three local business listings at the top of search results, which the episode notes appears in 93% of searches after Google reduced local pack results from seven to three.
- NAP
- Stands for name, address, and phone number. The episode describes keeping this information consistent across all local citations as improving SEO performance and helping prospects call, visit, or make a purchase.
- Near me search
- A voice-driven local query such as Italian restaurant near me. The episode states 90% of near me searches are voice searches and that interest in them grew 34 times since 2011.
- Schema markup
- Structured data added to a website that helps search engines identify specific information like business address, phone number, and hours, which the episode says is especially important for near me and local voice searches.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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