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SEO Keyword Prioritization - #seopodcast 222
SEO keyword prioritization requires evaluating eight factors including search demand, user intent, competition, budget, time frame, goals, profitability, and scalability before choosing which keywords to target.
Key takeaways
- Search demand matters only if the traffic from a keyword actually helps achieve your specific conversion goals.
- User intent determines where a searcher fits in your marketing funnel, so match keywords to funnel stage.
- Budget applies to SEO too, covering content creation, social activity, and internal resources, not just PPC spend.
- Profitability means prioritizing keywords that increase bottom line revenue, not just ones that drive high traffic volume.
- Scalability means choosing a core keyword phrase that can expand into related variations on additional pages or ad groups.
What you don't want to do is rank, spend a lot of time on keywords and PPC campaigns and SEO strategies to rank for words that just have a low revenue generation where they bring in a lot of traffic, but they don't bring in dollars.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutTesting Ads and Landing Pages for ConversionsSEO Keyword Prioritization Better Branding And Business
Questions this episode answers
What are the eight factors that influence SEO keyword prioritization?
According to the episode, the eight factors from Ken Lyons' article on Search Engine Watch are search demand, user intent, keyword competition, budget, time frame, your goals, profitability, and scalability. Each factor should shape which keywords you choose for both SEO and PPC campaigns.
How does user intent affect keyword selection for SEO?
User intent determines where a searcher falls in your marketing funnel. For example, someone searching 'life insurance' is likely just researching, while someone searching 'term life insurance quote' is ready for a quote form. Matching keywords to intent improves the chance visitors complete your desired action.
Why does budget matter for SEO keyword strategy, not just PPC?
In SEO, budget covers the resources needed to rank, including content writing, social activity, and staff time. Competing against large brands in tough markets like insurance requires significant resource investment, so budget should guide which keywords are realistically worth targeting.
What did the hosts say about link building in this episode?
The hosts said link building must be very strategic. Keyword-rich anchor text links are no longer effective, and guest blogging purely for links was flagged by Matt Cutts. They recommended branded company name links and publishing high-value content that earns natural links instead.
In their words
Somebody searching life insurance is clearly just researching, probably gathering information. Somebody searching for term life insurance quote knows the type of life insurance they want and they need a quote.
Charles Lewis
Long gone are those link building days full of keyword rich anchor text. You know, like you better not go out and generate a whole bunch of links using the anchor text life insurance. You will never rank for that.
Charles Lewis
If you're interested in generating revenue right now, you should be working with us.
Chris Burris
Terms defined in this episode
- Search Demand
- The level of interest or volume of searches for a keyword, and whether the traffic generated is qualified and aligned with the client's goals.
- User Intent
- The purpose behind a search query, used to determine where a searcher fits in the marketing funnel and whether they will take a desired action.
- Scalability (keyword)
- How quickly and easily a keyword strategy can expand into related variations, additional pages, or new ad groups once the initial keyword is performing well.
- Long Tail Keyword
- A more specific, multi-word search phrase, such as 'term life insurance quote,' that targets users further along in the buying process and faces less competition.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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