SEO trends to prepare for in 2017 by Pratik Dholakiya #351

Ep. 35137 min2016-12-16

Five SEO trends to prepare for in 2017 are user intent optimization, rich answers and snippets growth, cross-channel marketing, increased mobile traffic, and the rapid rise of voice search.

Cover art for SEO trends to prepare for in 2017 by Pratik Dholakiya #351
Key takeaways
a mobile version, mobile-friendly content is not a luxury anymore. This is a necessity.

About this episode

Chris and Chuck travel to the future to bring you the upcoming SEO trends in 2017! How should you optimize? Should you use cross-channel or multi-channel marketing? What about voice search? Find out all the answers and more in Best SEO Podcast 351!

Questions this episode answers

Why does voice search matter for SEO in 2017?

Voice search is one of the fastest growing search options, driven by devices like Alexa and Google Home. Users ask full conversational questions rather than short keyword phrases, so site content must be semantic and contextual to match those queries and get found.

What does optimizing for user intent mean in practice?

It means studying what search terms bring visitors to your site, which pages they view most, and how long they stay, then creating content that matches what users are actually looking for rather than what you assume or want them to see.

In their words

users are now entering full queries or phrases in search engines, which gather data to provide results more effectively

Guest
Terms defined in this episode
AMP pages
Accelerated mobile pages made specifically for ranking fast and being user-friendly on mobile devices, stripping heavy background code and images to focus on content.
Schema markup
Code added to a site that tells Google exactly what specific content is, increasing the chance that content appears as a rich snippet or in the knowledge graph.
Cross-channel marketing
Using several channels such as paid ads, social campaigns, and optimized web pages in an integrated way to market the same brand and product to the same target audience.
Shikos
An eWebResults branded term for social media engagement, standing for shares, likes, and follows.
Read the full transcript (6,838 words · 34 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number... 351. 351. Like, after 350 and right before 352. I'm glad you mentioned 350, because we have a tip from 350, and the tip is take advantage of outbound linking opportunities. Look, anytime you can link to a distributor, a manufacturer, or someone like that who has your product, but is not necessarily a competitor to you, great outbound linking opportunity. Take advantage. Boom. Please remember, we are filmed live here in Houston, Texas, and Chuck and I, we're actually your friendly local neighborhood top position snatchers. And our mantra is... Do not be a deuce. I don't even know what I was about to say there, but our mantra is... Don't be stopped. Whatever you were going to say. It's something else. We've got to... Hey, this is the last... We're... So, I don't know, freestyle, last free podcast. The next two podcasts are the 2016 year in review podcast. So, we've got an article for you today. That article is... Yeah, this article is called, The SEO Trends to Prepare for in 2017. I was like, this is probably a pretty cool article. Dude named Prateek posted this article on Search Engine Land. And so, I was looking at it to see if we were kind of in tune with what's trending, what's going on, and some of these things we are. And so, we'll dive in in a minute. All right. I'm looking forward to it. If this is the first time you've listened to the podcast, howdy, welcome. Before I finish that sentence that we usually say, if you're in a position to have some sort of electronic device, we would... What should they do, Chuck? And tweet us. Use the hashtag SEOpodcast. Tag us in it, at eWebResults, at BestSEOPodcast. That way, we can follow you back and do all of our social networking

stuff. So, again, howdy to those people who have tuned in for the first time. If you've tuned in before, you know the segment that we're going to skip. The way this works is if we get a review and we get at least 10 shikos... Yeah, shikos. That's an eWebResults branded term for social media engagement. It stands for shares, likes, and follows. Shikos. Shikos. I had to ask Chuck how to spell it, and he, of course, knew how to spell it. So, if we get 10 shikos and we get one review, then we skip. We don't tell you exactly the laborious process of how to write a review. We will go through and tell you how you can connect with us on our profiles on certain platforms and the way to connect with us. Send us a message. One of them is Facebook Live right now. We've got Marcus tuned in. Punch in the face to you, Marcus. So, that's one of the ways. The other ways are... There are two other people, apparently. Yeah. Whatever that might be. Yeah, just type something, hit something, and we'll know who you are. The other ways are, I don't know, you could go to Facebook.com slash... EWebResults. Twitter.com slash... EWebResults. Instagram.com slash... EWebResults. YouTube.com slash... EWebResults. And we finally have the LinkedIn.com slash... Company slash... EWebResults. All of those. Punch in the face to you. Yeah. We'll get you to our profile. Please do the shikowing, the requisite shikowing on those platforms. Yes. Punch in the face to Brian and Vincent. Boom. Good to see you guys here connected on Facebook Live. Let's see. What do we have next? I have... If you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and submit an audio resume. 713-510-7846. We'll get back to you based on what that says in that audio resume. If you would like a free, comprehensive website profit analysis, you can get it from us. And all you need to do is go to EWebResults.com. Click that button, the green

button that you can't miss. And fill out the form. Do we have any algo caps for today? No algo caps. We do not. This kind of makes me a little sad that the last free podcast... Well, we can squeeze one in, right? We can squeeze one in on the 20. Yeah, I'll get one in next week, depending on what's out there. But, you know, with Panda and Penguin kind of running in the core now, there is no, you know... Like cataclysm, it's just always ever-present. Until they decide to make a new change. That's a new big change. Yeah. Yep, absolutely. All right, well, I do have a little bit of news. And the news I got, I was just reading an article. So, they are looking, they being like the emissions, I don't know, police are looking at... The EPA, whatever. EPA something. At Porsche, right? Because Volkswagen had that issue where they had written, specifically written the software. That if you were in a situation where it looked like you were getting an emissions test... To read off a different number. To show different numbers, yeah. And by the way, I thought, one of the things I thought was interesting. So, obviously, Porsche, VW associated, so they're looking at them. I just thought it was interesting that they just suspended some engineers. Which, you know, what that really means is, somebody above them, they didn't deserve to get fired. Because somebody above them said, look, I don't care what you have to do. Well, they had orders to do it. And so, it's like, dude, don't take our jobs, dog. We was really following instructions. If you take our jobs, we will be revealing information. Remember that email or memo that you shouldn't have sent? Anyway. Michigan is the first to pass comprehensive self-driving regulations. It's pretty cool. Of course, they have a little, I don't know, a little gotcha in it. A little caveat, if you will. And that is, in order to have a fully self-driving vehicle, you must be associated with

a manufacturer. Right? It's Michigan, Detroit, lots of manufacturing. So, of course, Uber cannot have... They have to be affiliated with Ford or Chevy or whoever making the self-driving vehicle. Exactly. Also, they can't come out with the Uber view. With their own Uber. Yes, exactly. Well, if they came out with the Uber Veal, right? It had to be manufactured by Ford. No, because they could manufacture it. So, the issue is Uber on its own can't start putting on the road vehicles that are self-driving and, you know, like self-driving taxi vehicles. Taxi-type vehicles. You have to be a manufacturer. So, if Uber started manufacturing the vehicles, then they could probably be able to get away with it. So, all right. And then, finally, man, this makes me a little nervous. I just flew to Panama this last weekend. And the government's kind of debating phone calls on an airplane flight, right? So, they got Wi-Fi now. So, you could do calls on Wi-Fi. Like, man, I just, I have, they're not allowed right now. And people have annoyed me because, you know, they've already closed the cabin. Somebody's there chatting on a phone. And I'm like, you're not even, like, first off, you're annoying me because you're so loud. And second, you're not even supposed to be on the phone right now. Yeah, you're supposed to be in airplane mode right now. Yeah. So, yeah. If they take my vote, I'm totally against it. I don't want any phone calls on planes. So, I'm usually, I fly frequently. I'm usually plugged in. Headphones on. I could care less. Oh, yeah. That's a good point. Yeah. I usually, as long as I got a window seat. And your headphones in. Yeah. Like, my phone is fully charged. You know what I'm saying? I'm pretty good. I could care less. Yeah. Well, not me. All right. So, that's the news. You got some news? I got one piece of news that I thought was interesting. Although, Google haven't replied to me yet. But, I definitely tried it. Right. So,

now they're allowing you to dig this. Google is allowing you to search Google from Twitter with an emoji. I'm going to repeat that. Yeah. Google is allowing you to search Google through Twitter. Through Twitter with an emoji. So, you use like a Google emoji or something? Tweet at Google. Right. Right. With an emoji. A pizza emoji. And they will tweet you back with a link of pizza restaurants. Tweet them with a... So, my tweet was with the barbershop emoji. Right. The little barber pole. Trying to see if they're going to send me back a link for the local barbershops. I don't know what's going to come back. Right. But, if you... An emoji of a car, you'll get a listing back of like places to buy or rent cars. Wow. That's interesting. So, that's like... So, I remember back in the day... So, they're literally tweeting you a link to a Google search result. So, I remember back in the day, I used to get people to... You could text Google, right? And do searches and then they would respond. So, they just kind of migrate. Yeah. Same to nothing. Not even a big stretch. It's kind of surprising that since Twitter was founded on SMS, that it's taken this long for it to happen, right? Yep. Although, the emoji part. The emoji part is what it was. Maybe the search was already there and now it's just the emoji aspect. That's kind of cool. Yeah. I thought so. At the same time, though, but the time it takes to open up Twitter, find the emoji, right? Emojis are never... Unless it's one you always use and it's in your favorites. Other than that, you're going to spend, you know, 40 seconds fighting the emoji. So, you open up Google, search for the emoji that you need, copy it, paste it into Twitter. Not even copy it. You got to download it, install it, and yeah. Yeah. I'm definitely going to file that under things I will actually not even try. Well, you're not millennial.

Yeah. So, if you're on Twitter all day and you get it, I feel like pizza. And you're on Twitter and just stay on Twitter. You probably tweet your emoji, get the link back, and then they actually saved you from having to go search for the pizza restaurant near as me. Are millennials that lazy? I would question, is that really lazy or is that just efficient? Yeah, it's smart. It's smart and efficient. Yeah, I know. Yeah. We'll call it lazy. All right. So, we have our first review on Instagram. If you review, it's not even like five stars or anything. You can't even give it anything. But this one is from Rich Ducat. You guys are probably my favorite people in the world to listen to. That's what's up. Punch in the face, man. Thank you for the podcast and thanks for the amazing advice. It has pulled me out of some serious motivational slumps countless and countless times. Punch in the face, team. Man, this is Rich Ducat. Rich Ducat, I understand the motivational slumps, man, especially when you're doing marketing. Yeah. If you've built this site, you've optimized the site, the content's good, your link profile's straight, and it's just not ranking. This page's not working. You're just like, why is this page not converting what's going on? You're being a motivational slump. I get it. I'm glad we can help you get out of that. Boom. Punch in the face to you. All right. And I've actually got two questions. Did you want to get to Marcus's question? Marcus Fox asked us a question on Facebook Live. He says, tell me about AMP pages. Then the second question was, and how can I use these in my e-commerce site? So AMP pages are accelerated mobile pages. Those are pages that work on Google, on your website, and on like Facebook has their own version of AMP pages also. And these pages are made specifically for the purpose of ranking extremely fast and being extremely user-friendly on mobile devices. They usually lack all of

the other things that make a page up like the background coding and heavy images and things like that. And it's really just focused on the content, right? So that's your AMP pages. There are plugins you can use if you're using WordPress that automatically create some of those. Hopefully that'll help. Now, part two of his question. If you're on WordPress and you're trying to do e-commerce, then you're probably using a plugin like WP Commerce or WooCommerce or something like that. And that same WordPress plugin that's doing your AMP pages should work on those product pages because they use the same template file in WordPress. Yep. Marcus, let me know if that worked for you. I personally haven't done any AMP pages for any e-commerce sites. Frankly, a couple e-commerce clients we had, AMP wasn't even the end then. And so it really wasn't on our forte to do. But I do know for sure there's a plugin that you can use that should make that process much simpler. Okay. Cool. Cool. Hope that works, man. Hit me up. Let me know. Punch in the face to you, Marcus. Always tuning in and asking us good questions. All right. This is another review. This is on Facebook. And it is, of course, five stars. It's from David Sullivan. Hey, you're from Australia. Australia, just want to say thanks, thanks heaps for the podcast. Oh, you're going to do this in the Australian voice? I know you thought about it. Man. Australia, mate. I used to. All right, mate. Just want to say thanks heaps for the podcast. That's straight British. Straight British, yeah. Well, I guess kind of they come. No, I mean, they're British. They're officially Brits. It's just like, I was once doing an improv show and the guy was like, do a British accent. And all I got at the moment was a Scottish accent. He was like, that's Scottish. He didn't say you bastard, but normally he would have. And I was like, yeah, they're British. That's where we're just going. We're going

with British at this point. Anyway. I only discovered you a week ago, but I've totally binge listened since then whenever I'm driving around. Hold on. We got a binge listener, dude. That's what's up. Binge listener. Punch in the face to you, David. I work for a web SEO and IT company. Your content is always great to the point and relevant and helps me with my hate of reading posts. Hey, we're happy to help there. I am also part of a B&I business group up in Australia. And your content has given me much inspiration in what to say and how to make it relevant for others in the room. That's awesome. That's what we've participated in B&I at times. For years. Yeah. Yeah. At times. For years is better. I must say, I did at first get annoyed with the potatoes part of the segment. However, this may have been because I was listening to two to three podcasts a drive. However, once I understood why it was done, my attitude changed and have now started to enjoy the segment because it is so important to your company, brand, and podcast. Man, punch in the face to you. Are you? He got it. He actually got it. I will continue listening and enjoying. Thanks for all the hard work you guys put in. Again, David's only punch in the face to you. To the face to you, man. How is B&I in Australia working out? I was part of a B&I group for about two years and it was moderately successful. Yeah. And so, you know, just curious to know how it looks down under. Yeah. And then finally, this is a shorter review. It is also five stars. It is Josh Keaton. I've been listening to your podcast for a while. Somehow, you guys make SEO entertaining. Keep up the good work. Hey, that's our work. That's what we do. That's what we do. Punch in the face to you, Josh. And I'm going to save these questions actually for next time, I think. One

for year in review one, one for year in review two. There we go. We'll get this moved on. So that, do you have any tips? I got some tips and one piece, or I did my news. But one petiff though. So this petiff goes to Bright Design UK. They hit us up on Twitter, at Bright Design UK. They said, at eWebResults, love your work. Our team have been all enjoying your late podcast. Thought you would enjoy our hashtag SEO jokes. Okay. Then she had a link to some jokes. So I got a joke for you. All right, cool. Why do SEOs love the farmer's market? Why do SEOs love the farmer's market? Yeah. I do not know. Lots of organic content. We are nerds. Yeah. Okay. One more one. Hold on, hold on. Yeah. What does the SEO use besides consonants? What does the SEO use besides consonants? Vowels? More consonants? Disavowels. Disavowels. Ow. Ow. All right. Last joke. Last joke. Okay. What's a pirate's favorite way to expand their SEO knowledge? A pirate's favorite way to expand their SEO knowledge. It's not reading. It's Google Maps. Webinars. Yeah, so man, punch in the face to you, Bright Design UK. I did get a kick out of your SEO jokes. That's what's up. And my last punch in the face goes to Adita Morali. Been emailing him back and forth. He created a new list, right? You know, everybody's been putting us on the podcast list. So, he created a list of the 121 free podcasts that will make you a successful marketer. And he listed us as number 21. Boom. I appreciate that. Punch in the face to you. It's at TechWise. T-E-C-H-W-Y-S-E dot com. Go there. Search free podcast. Check his list out. Tell him what you think. I think that means we can drink now. We're 21 on the list. On the list. Exactly. All right. That is the potatoes of the podcast. It's time to get into the meat. Yeah. So, like I said, I want to give a good punch

in the face to a guy named Prateek. Prateek Dolakia. If I messed that up, Prateek, I'm sorry. But, Dick, he posted this article. When you say if. Because I may have got it right. It's positive. It is in the realm of positivity. Exactly. But he posted this article on Search Engine Land. It's called SEO Trends to Prepare for in 2017. It's like in three weeks. Yeah. Right? So, what kind of SEO trends should you be preparing for that you need to either make changes to your site or to your marketing campaign or whatever it is. So, he starts off by saying, number one is optimization for user intent. Right? Optimization for user intent. He's calling this an SEO trend to look out for next year, 2017. And the key here is understanding that users, what's the intent of their search? Everyone's search term or search query might not necessarily line up with the intent. And Google is doing a great job of understanding what user intent is. Matter of fact, he goes on to say, users are now entering full queries or phrases in search engines, which gather data to provide results more effectively. And he's right. Especially with voice searching and things like that. People aren't just going after, you know, the two-phrase, the two-word key phrase or things of that nature, the three-word phrase. No, they're searching long sentences and getting out full thoughts. And so, you want to make sure that you understand the intent of these searches so you can put the right content in place and have the right results to show for said intent. One of the things I added here was understand what they're looking for. Right? Figure out what these people are looking to your site for. Why are they coming? What search term bought them there? Which pages did they look at the most? How long did they stay on those pages? That'll help you kind of identify what this person is looking for. And then you can cater your content to their intent. What you

don't want to do is create content based off of what you think people want or what you feel they want or frankly what you want them to have when it's not necessarily what they're looking for. Exactly. You want to cater your content to the intent of the user so when they search, have a higher likelihood of being found and actually providing a service to them. Providing value. Number two. Number two. We're talking SEO trends to prepare for in 2017. Number two, he says more rich answers and snippets. And he's right. You know, it seems like every once a month we do a podcast where Google has made a change and now there's more information than the rich snippets and the knowledge graph. And so we can just expect that to keep growing. And recently, animal sounds, symptoms. It was the cold symptoms, the top 200 medical issues. The top 200 animal sounds. They're doing live scores and all kinds of stuff with athletics now. And so there's going to be more and more stuff that's coming in the knowledge graph. And so you need to prepare yourself. Matter of fact, he says Google will often display the required information directly in the search results along with other helpful websites, videos, movies, or event information or even specific dates. And he's right. With all of this information being in the knowledge graph, then they're really removing the opportunities for people to click through. Right. Which is not necessarily a bad experience for the Google user. Sucks for the company. Yeah. Because now you don't get that click. Right. And so I think what you have to do is mark your site up. First off, prove yourself as an authority. Yeah. That can help you get placed in a knowledge graph. Step one, get there. Yeah. Step one, be an authority. And step two, and these are probably interchangeable, but step two, use schema to mark up the certain content that's on your site that you would want to show in a knowledge graph. So that way

the content's marked up well, Google knows exactly what it is, and you've made yourself an authority. And so that way when people search you, increase your chances of your content being shown as a rich snippet in the knowledge graph. If not, then it just probably won't show. Number three. Number three, cross-channel marketing. I thought this was a good one. I was having this conversation with some other people. A lot of it, yeah. Yeah. And don't get it confused with multi-channel. Matter of fact, he says multi-channel simply means establishing a presence on more than one platform. Right. But cross-channel means you're using several channels to market your brand in an integrated way. And so I totally and truly. Yeah. Trotally? Trotally. Yeah. Yeah, trotally. We just make up words regularly. I believe that cross-channel marketing is not only going to be a trend moving into the next year. It's a trend that's been growing this year. Yeah. We talk about attribution a lot and that's a component of cross-channel marketing. Well, that makes attribution a pain in the butt. Yeah, a huge pain. But who cares if it works? At the end of the day, it's just something you need to do. So, for example, my kind of running example is Jordan Shoes. Right. So, if I was doing some cross-channel marketing, then I may have a paid AdWords campaign, frankly, merchant account set up for Jordan Shoes. Right. You can buy them and that's one channel. Right. Then I may have a Facebook campaign and some Twitter campaigns and some Instagram campaigns just focusing on a certain type of Jordan Shoes. Right. Same, different channels. Right. Same market. Same target. Right. Then I may do an optimized webpage on my site for that. We may do a white paper about why you should get these Jordans instead of those Adidas and that sort of deal. And all of these are different channels that are crossing because of the same target and the same product. Cross-channel marketing will continue to grow as we move into the

next year. Mainly because there's so many different channels out there now and then like channels within channels. Right. So, you can call social media technically a channel. Right. But then if you look at social, is this paid social? Is it live video? Is it this? Is it that? And so, cross-channel marketing is one of those things that's going to continue to grow and as a marketer, you're going to have to be abreast of it and take advantage of it. It's just necessary or you're going to miss out on traffic and leads. Number four. Four. Increased mobile growth. This is a good one. This is the trend we've been seeing since 2015. It won't stop next year to only continue to grow. Increased mobile growth. He said, traffic distribution has been shifting away from desktop and moving towards mobile devices and many websites are already getting the majority of their traffic from mobile devices. It's true. All in analytics, I've been looking at for a bulk of our clients over the last two weeks. It's definitely seeing a trend in more mobile traffic than desktop traffic. And so, I'll kind of add this for those who haven't benefited from this increased mobile growth. Look, a mobile version, mobile-friendly content is not a luxury anymore. This is a necessity. This is something you must be doing. This isn't something that you can get to later or something that's not going to be a big deal. No, this is something that your business can't fail if you're not optimizing your site for mobile traffic. Period. No, there is going to be an increased mobile growth and that increase will continue to go up. And frankly, the bigger tablets and phones gets and the smaller these laptops and devices get, it will probably be all mobile growth by 2020. So, you want to make sure that you have the right type of mobile content. Punching the face to you, Marcus. Being interested in AMP pages. This addresses that type of situation. He's right ahead of the game, right? Number

five. Voice search is the next big sting. Yeah. Right? We're talking SEO trends in 2017. Voice search is the next big sting. He says, it has become one of the fastest growing search options. The appeal is undeniable, is hands-free, is fast, and is futuristic. He's right. I love voice search. Yeah. I voice search anything. Yeah. I look for reasons to voice search. I bought a remote for my TV at home because I got a computer connected. So, and it had voice on it, right? Horrible experience, by the way. Like, you're so used to your phone. You're like, oh, I need to type a message. And so, you press the thing and you talk and type a message. So, I was looking for that functionality. Oh, no. It doesn't work. I got to, like, open Google, press the chat, hold the button. I can go, let go of the button. Anyway, it's a nightmare. It kind of works. Xfinity. Xfinity comes with it in the remote. I would be like, oh, play Empire. But, so, how did, it's a PC, right? So, I've got some movies for the kids on the PC. I want to, like, search stuff, YouTube, whatever. By the way, I don't have to YouTube anything. I just put on Pokemon. And they're good. It zones out. Like, it's kind of cool. Voice search. That's what we're talking about. It's definitely the next big thing. And so, I wanted to add this to it. Let me just show you how much voice search is growing. What's the gift craze this year? Alexa. Google Home. All of those devices. I was going to say Hatchable. But, I don't think that's the, I know your kids are past the Hatchable. Have you heard about Hatchable? I'm talking about for tech people. Have you heard about Hatchable? Yes. Oh, my God. I'm glad my children are older. Mine are teenagers now. But, I find it easy. I'm just like, you are not getting one. It's like, I don't know, you know, the whole Arnold Schwarzenegger shopping

for that one. You're just not getting one. Then, that's just it. But, Google Home. Yeah. Alexa. And all these other devices. Amazon has one. And Cortana. Apple has one. You know, they operate off voice search. You know, you're asking a command. And, it's literally doing a search query. And, then returning with an audio. The infographic, basically. It's returning with an audio result. Yeah. And so, this same concept fits big here. Another reason for that schema markup. Another reason to have your site optimized and mobile friendly. Another reason to write your content in a way that's semantic and contextual and not necessarily just keyword stuff and optimized. Yeah. Because, you want to be relevant and comparable to a voice search. Somebody using a Google Home. They're not going to do keyword AC repair. No, it's going to be, find somebody to come fix my AC. It's hiding here. Right. Right. And, then you need content on your site that's referencing that. Yeah. Because, if not, then you won't get found in that type of search. Right. That was it. That was the last one. Oh. We had a six? Nope. It was just five. It was just five of them. So, I was ready to do a six. By the way, I meant knowledge graph when I said infographic. I do realize that those devices that you speak to and then not speak back to you cannot do an infographic. I assumed you meant knowledge graph. I just was like, okay, he must have meant knowledge graph. All right. So, punch in the face to you, Prateek, man. Great articles. SEO trends to prepare for in 2017. That's what's up. That is what's up. Do we have any? Only other thing, if I was going to add something to this article, I would say the fact that a lot of platforms and a lot of Facebook is doing this, Twitter is doing this, allowing you to purchase within the apps, right? There's some new stuff that's been going on. And so, for all my people who

are doing e-commerce and things like that, you want to make sure that you're taking advantage of these different ways of letting people pay because everybody's going to shop differently. They're going to shop in the method they're comfortable with. And if they're comfortable, you know, using their card and syncing it up with Twitter and making purchases through this way, you need to be able to sell your products there. And so, I would say, as another trend to add on to this, is the different ways that people will be actually participating in e-commerce and buying stuff online. Make sure that you keep your site applicable to all of those options. Another thing I kind of want to put in, but remember, it's SEO trends, but live video, right? So, that's, I don't know how you lump that in SEO, but it's online marketing, right? We've kind of, I think we certainly understand the component inside of our office and handle SEO separately. And at the same point, like the smallest comprehensive package you can get with us is SEO and PPC. The next one is social media, which would quickly get to live video. And so, yeah. It's just necessary. It's just necessary. Live video, especially when you consider how all of these platforms are geared towards sharing and notification. Like, you go on live Facebook, it's going to immediately, bam, bam, bam, bam, bam, send it out to everyone who has the highest likelihood of watching your video. And then as soon as those drop off, it's going to redo it again to the second set of people who have the highest likelihood to watch your video. That's traffic. Now, even though it's not traffic to your website, it's traffic to your Facebook page. It's still traffic, nonetheless. And these people will help bolster your brand, which will eventually bring traffic to your site. We always say that kind of the Google algorithms out there collecting information about what does the larger and more successful organization that does what you do, what do they look like?

Are they doing Facebook Live? Are they doing tweets? Are they doing Facebook in general? What does that look like? And the more you can mirror what those big behemoths look like, the more credibility you're going to get in Google's eyes. Yep. And then, of course, great content. So that's absolutely. So yeah, punch in the face to you, Pratik. Great article. Any what news? No, no what news. You can do like what news for $130 hatchable. So I was going to kind of do what news. So this is kind of applicable. So I'll do it. Let's do it. What news. Oh, so you've been seeing the mannequin challenges. Oh, yeah. They're awesome. Yeah. So this one, what news goes to goes to a group of gang bangers. Right. They were in Huntsville, Alabama. OK. Right. This is ridiculous. 20. I was born in. OK, so 20 of them, gang bangers, thugs, whatever you want to call them, they get the bright idea to do a mannequin challenge. Right. And the mannequin challenge is of a drive-by shooting. Dude, so they got like five cars out there, 20 people, everybody holding weapons, and they're mannequin challenging the drive-by shooting. The problem is, the problem is, same week Huntsville Police Department gets the video, they immediately recognize three of the people, two of them have warrants, they check Facebook, they did it from the drug house. And so, the police used the Facebook mannequin challenge, used the video that was posted on Facebook of them doing the mannequin challenge, to go back to that exact same house, raid them, take all of them to jail, find all of the guns and drugs. Yeah. I bet the video was good, though. The video was awesome, dude. It was like, man, they, he's actually been still holding his big ass gun. But, I thought that was amazingly so stupid. Just like this, so, what, what are you in for? Mannequin challenge? Mannequin challenge, exactly. So, I only bought that one because mannequin challenge was trending, it's viral, it's techy, it's

still kind of fit, but definitely blank stare because, like, come on. Yeah. Use somebody else's account or. Don't do it for that. Yeah. Yeah, you just don't do it. All right, so if you're. Dude told me, FBI stands for, you know, Facebook and Instagram. They're monitoring you. Experts on Facebook and Instagram. Hey, if you like this podcast, we're going to ask you to do one simple thing. Share this podcast with three people and go ahead and do it right now. We'll wait. Yeah, if you're on Twitter, just hit share and then tag through your favorite people. Maybe you're watching live, go ahead and share, tag through your favorite people. Or if you're an Instagram user, then go ahead and swipe it, screenshot it, share it, tag through your favorite people. Appreciate it. We appreciate it. If you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call your results for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral that somebody's interested in any of the plethora of services available on the internet, website design, social media, all of those platforms. Email marketing, pay-per-click management, search engine optimization, remarketing, custom website design. I got a call from a guy who was like, one of our clients referred him, and the reason he called our clients to find out who we were is because he's seeing his banners everywhere. He's like, whatever those guys are doing, I want them to do it for us. So, remarketing. Go ahead and send that referral to us. That referral pays their bill, we pay you. Nice and simple. Hey, so, remember this. This is exciting. This is the last podcast you're going to hear before the Guinness World Record event. The Guinness Book World Record event, I'm saying it wrong, doesn't matter, it's late, is December 16th at noon until December 17th at noon. That's 24 hours. 24 hours. Make sure you tune in if you're out not in the Houston area. If you're in the

Houston area, you need to get to this event. It is not just come and get interviewed. It is an event. It's a networking event. We've got networking. It's going to be a party. We've got a DJ. I'm going to see a rapper who will be there. I'm debuting a new song. It's called Internet Marketing Only. We're going to debut the video. We've got tons of business owners going to be there. Food. Getting interviewed. Food is going to be there. So, it's an opportunity to participate in something that's going to be groundbreaking and across the world. And so, you just want to be a part of that. There's definitely some residual linkage you can get from that. Then, you want to take events at a networking opportunity. There's going to be plenty of business owners and other people here in the city that you're going to want to rub shoulders with. Absolutely. Microsoft is one of our sponsors. So, this isn't, you know, you go to some events and you're like, okay, everyone here is a super small business or social proprietor. That may not fit for you. Come to this event. We've got big, big businesses who are in attendance. It's at the Bay Area Regional Medical Center. When's the first or last time you've ever been to a networking event at a hospital? That's how big it is. We're also having it there because it is a 24-hour stream. If anything happens to us and, you know, we're out of there or whatever, they just, you know, roll us downstairs into the emergency room. Yeah, because I thought about doing it at the Microsoft store and I was like, yeah, they closed at nine. Yeah. Yeah, so it would be like people knocking on the mall door, trying to break in. Yeah, not a good thing. Yeah, so upsocialnetwork.com. Make sure you check us out. Go check it out, register, tune in. And when he says register, that means secure your time slot because those time slots are filling up. Make sure that you

can get the time slot that you want. Please remember we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get the audio, video, and transcript of this podcast at our website, ewebresults.com. We are the most popular internet marketing podcast on iTunes and you can hear it in this review. I mean, this is awesome. He kind of didn't like it at the beginning. Now loves it. Punching the face back to David. Yeah, it was David. And thank you guys for making us the most popular internet marketing podcast on iTunes. You, you, you, you looking right there. Muchos gracias. Go ahead and share it with three other people right now. All right. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Balance check. Three, five, one. SEO Podcast 351. Chris and Chuck finna turn it up and get it done. The fun just begun. So please, here we come. So turn it up. Listen loud, man. And that's it. Here we come. Here we come. SEO Podcast 351. Let's go. Boom.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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