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SEO trends to prepare for in 2017 by Pratik Dholakiya #351
Five SEO trends to prepare for in 2017 are user intent optimization, rich answers and snippets growth, cross-channel marketing, increased mobile traffic, and the rapid rise of voice search.
Key takeaways
- Optimize content for user intent, not just keywords, by studying which pages visitors land on and how long they stay.
- Mark up your site with schema to improve chances of appearing in rich snippets and the knowledge graph.
- Cross-channel marketing means using multiple platforms in an integrated way targeting the same audience, not just maintaining separate presences.
- Mobile-friendly content is no longer a luxury, it is a necessity as most client sites now show more mobile traffic than desktop.
a mobile version, mobile-friendly content is not a luxury anymore. This is a necessity.
About this episode
Chris and Chuck travel to the future to bring you the upcoming SEO trends in 2017! How should you optimize? Should you use cross-channel or multi-channel marketing? What about voice search? Find out all the answers and more in Best SEO Podcast 351!
Questions this episode answers
Why does voice search matter for SEO in 2017?
Voice search is one of the fastest growing search options, driven by devices like Alexa and Google Home. Users ask full conversational questions rather than short keyword phrases, so site content must be semantic and contextual to match those queries and get found.
What does optimizing for user intent mean in practice?
It means studying what search terms bring visitors to your site, which pages they view most, and how long they stay, then creating content that matches what users are actually looking for rather than what you assume or want them to see.
In their words
users are now entering full queries or phrases in search engines, which gather data to provide results more effectively
Guest
Terms defined in this episode
- AMP pages
- Accelerated mobile pages made specifically for ranking fast and being user-friendly on mobile devices, stripping heavy background code and images to focus on content.
- Schema markup
- Code added to a site that tells Google exactly what specific content is, increasing the chance that content appears as a rich snippet or in the knowledge graph.
- Cross-channel marketing
- Using several channels such as paid ads, social campaigns, and optimized web pages in an integrated way to market the same brand and product to the same target audience.
- Shikos
- An eWebResults branded term for social media engagement, standing for shares, likes, and follows.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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