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#SEOPodcast288 - Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation
To protect your brand's reputation online, monitor mentions with Google Alerts, own page one for branded searches, maintain consistent NAP across all platforms, and have a crisis communication plan ready before problems arise.
Key takeaways
- Set up Google Alerts for your brand name, main products, main services, and key personnel names to catch mentions quickly.
- Have a well-crafted crisis communication plan with consistent messaging and a specific offer ready before a negative review hits.
- Maintain exact NAP consistency across every directory, social profile, and even your domain registration to own page one.
- Create social media profiles and post frequently so branded search results are dominated by your own positive content.
- Write content optimized for negative search terms like 'brand scam' so your page outranks any actual negative content.
once your reputation takes a hit, it's extremely difficult to recover
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:Add Emotion to Your Calls to Action7 Tips for Maintaining Your Brands ReputationCreate Business and Social Networking Profiles
Questions this episode answers
How do I monitor my brand's online reputation for free?
Go to Google.com/alerts and set up alerts for your brand name, main products, main services, and key personnel. Set the brand name alert to daily and others to weekly so you receive timely email updates whenever those terms are mentioned online.
What should a brand do when a negative review or crisis appears online?
Have a pre-built communication plan ready. The response should be well-crafted yet personal, acknowledge the customer by name, address the issue, and include a specific offer to make it right. Make sure every staff member handling social media, newsletters, or phones knows the plan and uses consistent messaging.
How do you own page one of Google for your brand name?
Maintain exact NAP consistency across your website, Google+, Yelp, Angie's List, City Search, Bing Local, Yahoo Local, and your domain registration. Set up and actively post on social profiles so Facebook, Twitter, YouTube, and Instagram also rank for branded searches.
Can the Small Business Administration help with brand reputation?
Yes. You can create a business profile at SBA.gov, and while the profile itself is not indexed by Google, discussion topics you start there are indexed. By adding genuine value in those discussions, you can get additional brand-supporting content to rank in search results.
In their words
88% of all people who make some sort of online purchasing decision will look at reviews first, whether it's a product or a service.
Charles Lewis
Make sure everyone on your staff, whoever is in control of social media, who's ever sending out your newsletter, who's ever answering the phones, make sure they're all aware of the crisis at hand.
Charles Lewis
Never copy and paste the same profile description or bio on multiple websites.
Charles Lewis
Terms defined in this episode
- NAP
- Name, Address, and Phone number. Must be exactly consistent, down to parentheses and abbreviations, across every directory listing, social profile, and domain registration to help a brand own page one.
- Google Alerts
- A free Google tool at Google.com/alerts that emails you updates whenever a chosen term, such as your brand name or a competitor's name, is mentioned online.
- Crisis communication plan
- A pre-built messaging strategy that defines what staff say and what offer to make when a negative review or public brand attack occurs, ensuring consistent responses across all channels.
- Defamatory attacks
- Unflattering or false negative content posted online about a brand, which social media profiles ranking on page one can serve as a line of defense against.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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