What is Geofencing?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A digital targeting method that serves ads to people who enter a defined physical area, such as a competitor parking lot or the stretch of freeway near a billboard, capturing between 30 and 50 percent of people in that space according to the hosts.
How experts on the show define it
A digital targeting method that serves ads to people who enter a defined physical area, such as a competitor parking lot or the stretch of freeway near a billboard, capturing between 30 and 50 percent of people in that space according to the hosts.
From Episode 510: How to Maximize Your Traditional Marketing Budgets with Digital Spend #510
A targeting method that serves ads based on a specific IP address or geographic area, used in the episode to target oil and gas companies with tailored messages.
From The Unknown of Secrets of Internet Marketing with Chris Burres and Matthew Bertram #457
Targeting ads to people within a defined geographic boundary, such as an airport, to reach relevant customers arriving in a specific location.
From How to Market Your Marijuana Business by Adam Gregory #420
A location-based service using GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters or exits a virtual perimeter around a geographical location.
Episodes that cover this
- Episode 510: How to Maximize Your Traditional Marketing Budgets with Digital Spend #510
- The Unknown of Secrets of Internet Marketing with Chris Burres and Matthew Bertram #457
- How to Market Your Marijuana Business by Adam Gregory #420
- What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing #414
Related answers
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