10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
How to Market Your Marijuana Business by Adam Gregory #420
Marijuana businesses face strict ad platform restrictions, so the best marketing mix combines SEO, print, lifestyle-focused social content, and industry publications like High Times and Leafly while following each state's laws.
Key takeaways
- Facebook and Google prohibit paid ads for marijuana, firearms, and certain medical topics due to policy restrictions.
- SEO and organic social content built around lifestyle themes are the most viable digital channels for cannabis businesses.
- Print and direct mail remain effective alternatives when digital advertising options are blocked for restricted products.
- Every state has different marijuana legalization laws, so marketers must conform to each state's specific rules.
- Branding must be original, as cannabis companies have been sued for trademark infringement by copying names like Reese's Cups.
never build your business on somebody else's platform. Like, it's a rented property, and so you always want to have your own site
About this episode
How to Market Your Marijuana BusinessAre You Struggling With Restricted Marketing? When we talk about internet marketing, do you ever think of restricted products and how you could market them? Do you have a restricted product and are unsure how to market it? Think about marijuana marketing. We live in a day and age where more and more things are becoming acceptable to talk about and do, but what about cannabis?…
Questions this episode answers
What digital marketing strategies actually work for cannabis businesses?
SEO is described as the best approach, focused on answering questions and targeting destination travelers. Organic social media posting with lifestyle-focused content is also viable. Industry publications like High Times and Leafly, blogs, video content, and print or direct mail round out the recommended mix.
Why is geofencing mentioned as a tactic for marijuana marketing?
The hosts suggest geofencing the airport in Las Vegas as a way to reach the right customers, specifically visitors arriving in a state where marijuana is legal, rather than wasting ad spend on people in states where it is not relevant or legal.
In their words
never build your business on somebody else's platform. Like, it's a rented property, and so you always want to have your own site, and use all the different, like, Web 2.0 to bring people to your site, where you control the experience.
Guest
every state is at a different stage of legalization and every state has different laws. So make sure you're kind of conforming to those laws.
Host
Don't be afraid to market your restricted product. Those injuries have been doing it forever. You just have to know the ins and outs of the law and make sure you do it right.
Host
Terms defined in this episode
- Remarketing
- Showing ads to users who previously visited a website, for example on MSN.com or Facebook via Google ad networks. Google restricts this for marijuana, DWI attorneys, and certain medical health topics due to privacy and sensitivity concerns.
- Geofencing
- Targeting ads to people within a defined geographic boundary, such as an airport, to reach relevant customers arriving in a specific location.
- Linkable assets
- Content created specifically to earn inbound links from other sites, described in the episode as a focus area for effective link building.
- HIPAA violation
- A health privacy breach, cited in the episode as the reason remarketing to users who searched for sensitive health topics like AIDS tests is restricted by ad platforms.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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