SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90

Hi, and welcome to the SEO podcast, Internet Marketing Unknown Secrets of SEO. I still don't have that, man. Jeez. Yes, welcome. We'll work on that. Welcome. By 2000. Welcome. Welcome. You find them, SEO podcast them. Okay, everybody in other countries doesn't get that. That's kind of, that's not even good. It was bad. It was bad. It's worse than my Irish accent, which is in the last podcast. You are listening to the most popular SEO podcast on iTunes. We are doing part two of the 2010 SEO year in review. You know, as I recall, I don't think I ever saw any other organization doing a 2009 year in review. Nothing. Well, us. Oh, well, no, nobody else. Yeah, so it's pretty exciting. Here we are in our second year doing the year in review. What we're doing is we're going through all of our podcasts, and there were 40 some odd podcasts, and really kind of highlighting the details. And these are, we're going to get into the details of, you know, what's changed in SEO, Internet Marketing, what's changed in Internet Marketing. And it's awesome. Around podcast number 71, we started giving a tip, so we're going to talk about that tip. Each podcast has a tip from here on out, so although I don't know what we're going to do a tip for the 2010 podcast, but other than this one. Here's our tip. I'll give you the tip for this podcast right now. Listen to our podcast. Listen to all of our, go back and listen to all of our 2010 podcasts. So far, we're up to about August. We've covered about January to August. We're going to cover August to December now. And I'm trying to think just what happened in SEO up until August. We covered this in just the very last podcast. That was about three minutes ago. Caffeine was introduced to the world, I guess, the Google's way. I'm trying to think what else of importance happened. Well, Google Places sponsored ads came out, so that was really

important. I want to say Google Places really, oh, they changed the name from Google Local Listing Center to Google Places, and that's when they started to have a big push for places and sponsored ads and, I'm trying to think. I don't know. Something else happened. Just because, let's not forget a little bit of housekeeping. You can find us on Facebook.com slash eWebStyle. You can find us on Twitter.com slash eWebStyle. You can email us at podcast at e-webStyle.com. Hey, Rob. How's it going? What's up, Rob? I don't know one other, go ahead and finish. I mean, passing through. Go on through. Go on through. I know one other thing that happened during, up from January to August. Bing and Yahoo, Announced, yeah. Yeah, well, they announced it, and then they actually happened where Bing is supplying Yahoo's search results. Yeah, that's now Bing. All right, so let's hop right into it. I think I gave all the information out how to find us. Before we hop into it, I have one thing I'd like to say because I wrote it down. This is a tip, but I couldn't find it in the pocket. Actually, two things I'd like to say. All right. Today is, what's today? Today is the, The date. The 12th, The 17th. Today is December 17th. Facebook went down yesterday. What? I know everybody was freaking out because Facebook went down, and I thought that was funny. I don't know if anybody saw the movie The Social Network. When Facebook had, like, no traffic, Mark Zuckerberg freaked out when the website went down. Really? Like, freaked. Imagine what he does now. Oh, he probably fired a whole department. The whole, You're fired. You're fired. I don't even know what you do, and you're fired. I don't work here. You're still fired. Get out. Floors 17, 19, and 22. You're all fired. It doesn't matter what you do. Now, here's one other thing, a tip that I, And we're going to fire somebody

every minute until the website is back up. I found a tool, I think, around the summertime, and I couldn't find it on the podcast, but I wanted to give it back to everybody. It was an Excel spreadsheet from an article titled, How to Automatically Track Your Google Positions in Microsoft Excel. If you go to searchenginepeople.com, that article, that's the title of it, is on that website. Basically, it's an Excel spreadsheet. You enter in your web domain. You enter in some keywords that you're interested in, and then hit go, and it'll tell you where your positions are for that. That's just one of the tools. Excuse me. That are available to you. So check that out. I don't know what podcast it's in, so I just wanted to throw that in there really quick. Excellent. Well, let's get started. We've got a lot to cover. Podcast, we're back at 65. We discussed the top 10 SEO mistakes and how to avoid them. So we're not going to enumerate those here, but a couple of things that we even discussed briefly in the last podcast. If you did an all-flash website, we still consider that a big mistake. You know, all images, still a big mistake. Stuffing. Keyword stuffing would be a mistake. I think the top SEO mistake would be not having a website. Yeah, there you go. I mean, it's kind of hard to show up in Google results when you don't have a website. So let's move on. Podcast 66, we go back into contextual relevance and basic rules of SEO copy. The content on your website is very, very, very important, which is why we talked about contextual relevance with it. So, I mean, they're just some basic rules. I can't think of all of them, but you want to have at least 250 words on a page that you're interested in ranking for. You don't want to keyword stuff. I mean, I can think of a million of these other things. It needs to be in your titles. Yeah. It needs to

be in your head. You need to use header tags, those kinds of things, which are not necessarily related to copy, but, you know, what is it, a 1.3% density or something that you want to target? Yeah, anywhere between 1 and 3% keyword density. That's a great, that's actually probably one of the best ones. You want to super buy a 1 to a 3% keyword density. For every 100 words, you want to have your keywords 1 to 3 times. Now, contextual relevance is important with Google Caffeine. They can tell when you're stuffing. They can tell when you're just really throwing it in there. And I, come on, people, you read a website and you're like, come on, stop, I get it. You sell blue one-armed widgets. And it's just annoying, so don't be a douche. By the way, we're still on the first page for blue one-armed widgets. And it's funny because we look in our stats and we see four people this month have searched for blue one-armed widgets. Thank you, listeners, for not trusting us. I think it was. So when do y'all just take what we say? It's just fact, all right? Come on. We are on the first page for all terms related to everything. It's a fact. Yes. All right, podcast number 67. How much should you spend on SEM? And we break down SEM, obviously includes pay-per-click and SEO. So we really talked about the nuances of SEM and how much you should be spending on pay-per-click and SEO. Now, one good guideline, it's easy to track return on investment for pay-per-click, right? You get instant traffic. It's really easy to do. Whatever you're spending on pay-per-click, really you should be willing to spend, what is the number? There should be four times more on organic SEO. Why? The reason is, thank you for asking. The reason is, is because organic listings get about four times as many clicks. Yes. So, you know, that's why you should be willing to spend four times as much. And now, here's one thing

I'd like to say I'm going to have to go. There's another retraction from Paul Hanson. Oh, yeah. Because, and here's why I'm saying this, because I know that there are people who are just now listening to the podcast, who have started at Podcast One. There was a guy on the Facebook page. Oh, I need to shout out to him in January. Because I remember him saying that. I'm at number one. I got a long way to go. And I remember writing him back and saying, hey, you know, things have changed in the SEO industry. A lot of things that, you know, we say, they have evolved into what they are today. And I used to be like, this is another one of my soapboxes. I used to dog. Wait, wait, another one that got kicked out from under him. Yes. I used to, in the very beginning, I used to dog PPC. Why you want to do PPC? It sucks, blah, blah, blah. And, you know, and we, or not sucks, but it just, you know, SEO is better. Four times more clicks organic, why would you do paper click? But we do PPC and did PPC, but we're more for SEO. But now we see the, or I see the combined, yes, the value of doing both, or just doing as much internet marketing as you possibly can to put your name out there. So there's a retraction. PPC doesn't suck. PPC doesn't suck. I'm sure I said that somewhere in one of the first 10 podcasts. PPC doesn't suck, blah, blah, blah, blah, blah. Well, and another thing that I think was pretty valuable in that is we, you know, a lot of business owners, you know, come in our office, and it's really a joy when a business owner comes in and is like, look, I allocate 10% of my gross for marketing. Currently, I'm underspending in marketing. I'm looking for places to spend that money. And the reality is, is most businesses aren't that, aren't that focused. And really, you know,

if you're a business owner, understand, pull out a number. If it's 5%, frankly, it's probably a little bit low. At least you have the number. And make sure you're spending that money on marketing. And maybe it's not internet marketing. Maybe it's mail outs, depending on your type of business. You know, there are other options. We actually have statistics to show that you should be doing internet marketing and all of your dollars currently. Your first round of dollars should go to internet marketing, and then other money can go to other. And not the yellow pages? Where are you getting your information? You just sound like you're on some sort of yellow pages. Soap box! Soap box. You know, I think that's a good point, just to add to it. There's so many people. We meet business owners every day, and we're pitching. And there's so many guys, I'm like, well, what do you spend on that? And people are just like, well, you know, eh. Yeah, certainly this year we made it very clear that the last thing you should do, especially with SEO or pay-per-click, it's a little harder to even do with SEO because you really typically need to be working with somebody. What you should not do is throw a little bit of money at the wall and see what sticks. That's not going to be effective. That's a recipe for absolute disaster. And so many people do that, and I see it at math. They hide it as saying they spend what they're comfortable with. Yeah. I'm like, well, how about you have a reason for spending that? You know, know exactly where your money's coming from, where it's going. Why do you choose that number? And, yeah, have some good advice. Somebody who's advising you saying, look, that's a number. I mean, there's two things that we find will kill a pay-per-click campaign. Again, that's the one that a lot of people can comfortably take care of themselves. Under budget and over budget. So make sure you're not doing those two

things. Talk to an expert so they can give you some guidance as to what to do with under budget. This was really a year of conical. This is a, you know, conical was really big in 2010. So podcast number 68. Take it away. We discussed the world's number two search engine that no one's going to get unless you've listened to this podcast or you live in China. Because it's called Baidu. B-A-I-D-U is a search engine in, I believe, that is based in China. And why is it the world's number two search engine? Because China has more people than everything. Yep. And they pretty, you know, they use more internet than everybody. Well, I think there's 15 cities in the United States that have more than a million people. There's 200 cities in China that have more than a million people. So, you know, and we bring this, and they got hacked. That's why we're... Oh, Baidu got hacked? Yeah, yeah. Oh, I remember that. It was a social engineering hack. Somebody called up, I think it was register.com, maybe it was somebody else, where their domain was hosted, and social engineered their way past whoever answered the phone. And changed some of their stuff. Changed their stuff, took their website down. So if you are, you know, we are an international podcast. People all over the world listen to it. So if you are, that is very important if you are looking to market to people who use Baidu or if you are marketing to people in China or people who use Baidu, period. We also talked about 301, which is the canonical... Man, I butchered that all the time. Canonical. What? Canical? Canonical. I'm going to butcher it again later. And that's what you want to do. Link juice. Yep. That's really valuable. In fact, we'll probably hit it again. We'll talk about it again. Podcast number 69, we talked about SEO, HTML5, which is the new HTML standard, and Chrome plugins. Chrome plugins. I know that one because I am secretly, I have

a man crush on Chrome. I just love Chrome. I think it's the best thing ever. Yep. Chuck. I was with a client the other day, and his son said, you've got to get Chrome. Chrome's so amazing. You've got to get Chrome. And I just looked at him and was like, you don't need Chrome. Yeah. It doesn't really help you do your business. You do your business that your son talks about stuff. I like the Chrome plugin. There's a few Chrome plugins out there. There's one that I use. It's called Chrome SEO. It's a plugin that'll give you SEO information about a particular page, you know, meta tags, keywords, title tags, you know, things like that. And there's some other great plugins for others, but I'm not going to steal Chuck's Thunder because I actually got them from Chuck. So, I'll let Chuck comment on those. All right. So, podcast number 70. Content. Oh, a case study on content. I remember this one, and Facebook and SEO responding to Google Places, you suck. How about that for a response? Here's what I remember this. We had a, we do content, right? And I talk to a lot of content writers. Content is extremely important. You know, I can't say that enough because of Google caffeine now. So, I'm talking to content writers, and I found a website. I think it was called healthquotes.com, insurancequotes.com, or something like that. And this website had zero links. It was on the first page for national keyword searches. And I'm blown away. And you know what? Had I spoken to the guy and he not showed it to me, I would have said he was lying. I would have said, there's no way you can do that for a national term without links. And he says, yes, you can do it if you have the right, you have good content, it's contextually relevant, you have the right keyword density, and you have enough of it. And good on-page linking. Yes. And, yeah, good on-page linking. He had no, no... External,

inbound linking. He had no inbound links to his website. So, he had internal links, and it was just great. So, that, to me, explains the, or shows the importance of the content on your website. Now, I would not recommend building a website with no inbound links if you want to be on the first page. But it can, you know, it can be done, and your content is extremely important. And Google, you know, I say this all, you know, when I do an analysis. Google is a glutton for content, so feed the beast. Feed the beast. All right, podcast number 71. This is, by the way, the first one that we have the tip on. So, number 71, we look at Facebook and SEO, the value of a Facebook page and SEO. And we looked at, we talked about universal search and some of the statistics that were kind of related to the Google Golden Triangle research that was done. It's really good about breaking up pages. And, actually, we took that research and really apply it to a lot of the web pages that we do now. Having kind of segmented areas of a web page, which tend to draw the eye. And if you have more of them, not too many of them, so it's overwhelming, users will tend to spend more time on a web page and actually do what you would like them to do when they're on your web page. Yes. Which is click stuff. I see a question in here. Should I create a Facebook fan page? That was in our description. Duh. Duh. Like, yes, you should have a Facebook fan page. I mean, your mama needs a Facebook fan page. Everybody needs a Facebook fan page at this point. And a couple of our listeners who have Facebook fan pages, Darren Bowie, I'm actually liking his page, Dean Calhoun at Affigility Solution. He has a fan page I'm actually liking, and I go to their pages all the time and steal their content and call it my own.

So, thanks, guys. So, yes, everybody get a Facebook page. And the tip from that was to get followers or likes, focus on promotions and discounts first, entertainment second. Yes. Yeah. Yeah. And I think that's what we talked about, like, you know, give them something to come for. Like, you know, give me, oh, what do we do on ours? We offer a free website. Analysis. Yep. There you go. All right. 72. Facebook Places. Aha. This is when they introduced Facebook Places. Very new. And a great PPC campaign. Facebook introduced a new concept, I guess, called Facebook Places. And this was a few months after Google really started pushing Google Places. And also, really, after Foursquare started building some momentum, and then Yelp incorporated a similar kind of check-in process or whatever. Yes, they did. And I'm still sticking with Yelp because I love it. Because I got, I'm like the mayor. I'm like the mayor of Chuck's church. I'm holding on to that. Chuck's there every week. Ha ha. Take that joke. But this is where I started to really see the, okay, I think everybody knows there is a, Google and Facebook had a great relationship until, you know, Google and they started, they started going into each other's market, basically, and offering the same thing. Same thing that happened between Google and Apple. Had a great relationship. Google started offering phones. They're like, ah, no. We don't like you so much. Get out. Yeah, basically. And so the same thing is happening. They're going to start to compete. You know, Google, oh, also. I want to say maybe this is right around the time where Facebook surpassed Google as the world's number one. Destination. Most visited website. And Google had, excuse me, been number one probably five to eight years. Yep. In a row. So Google Places, it's a way, you know, you can check in, tell people where you're at. It's cool stuff. Very good. I actually don't have a tip for that one. Don't ask me why. Here's one. Here's a tip.

Make sure that your business is on Facebook Places. Yep. And for that matter, on Foursquare and make sure it's in Yelp. And since we're mentioning Yelp, we can throw out Angie's List and a couple of others. All right. Podcast number 73. We've got an SEO rapper worldwide exclusive. And, you know, there's one part of that. And why don't we get, we'll go ahead and bring Charles out. There's one part of that particular podcast that I just have to bring back. Okay. Right. Because, because this is, this is really good. And we'll get Charles over here. Here is the introduction of Charles. Oh yeah, I remember that. He is the SEO rapper. He's a social media master. You could say he's a top position snatcher. It's, it's like he has a sixth sense. He is the king of content. He's got a flow that's been sent. You all better repent. He's here to give his two cents. It's Chuck. Chuck. Charles Lewis, most serious SEO rapper. All right. I had to bring that back. That was cool. But during podcast 73, Chris just kind of threw that on us. And I was like, is he rhyming off? What's good? Oh, oh, yeah. That was funnier this time than it was last time. Last time. It was hilarious. You actually gave us a worldwide exclusive on that one, which was social media marketing. So that is available on our Facebook page. It's, of course, available on the SEO rapper. SEOrapper.com, YouTube.com, Flesh, Most Serious is social media marketing. Go search it. It's there. And he, we really, he broke down social media. We talked about Facebook, Twitter, Foursquare. Why and why, how, if you want to go there. Because that's the lyrics. I read the lyrics. Foursquare, if you want to go there. So that's a direct lyric from the song. It's called a bar. Oh, okay. It's called a bar. No, it's called a bar. It's a bar from a song. Wait, is it a rap or is it a song? Right? It's a rap song.

It's a rap song. There we go. It's a bar from a rap song. Yeah, I rapped. Then he told me my Christmas carol sucked. Oh. So then I told him, I said, well, I don't sing. I rapped. He said, well, I should do a rap and y'all can be my backup biatches. You know? Come on, Darren. Why I got to be the backup bitch? Come on, man. What do you want to be? I'll be a backup dancer. How about that? Yeah, we'll be in the bag, but we'll do that. Y'all don't want me to do that. Yeah, seriously. I could. I'm comfortable with that. That's what's up. Seventy, uh, seventy-four. Website relevance, phone call tracking, and pay-per-click. If your website's not relevant, you're stupid. End of story. But I think everybody should understand that. Phone call tracking. We do phone call tracking here to help, uh, to basically to monitor what's happening on our accounts. And, you know, well, that's what you get with us. You should do it, too. It's complicated, you know. It's a little complicated. You might want to have somebody do it for you, but we do it for our accounts. Basically, it's a good way for you to track, excuse me, exactly what you're doing. With all these, you know, I still feel that the internet is the best way to track your, is the best advertising. Advertising. Yep. It's the most trackable form. What am I trying to say here? It's the most. There you go. We got it. Like, I don't know. I know what I'm trying to say, but it won't come out. So, internet is still the easiest. I'm not even going to try it again. It's the most trackable form of advertising. Period. Yes. Bar none. Not that bar. Another. Just bar none. And phone call tracking is another way that we can add to the already trackableness of that. Trackableness. And it's infinite trackableness. Yes. It's a great way to just figure out, man. Yeah. Screw it. Next. Number 75. What effect is Google

Instant going to have on PPC and SEO? What is Google Instant? Wow. Because I know there are people who don't know what this is, who have just joined. People know what it is, but they don't know. What it is. They've seen it, but they don't know the name for it. So, what exactly is Google Instant Search? You're typing in Google, and your results automatically start coming up before you hit enter or click search. Yes. And if you go back and listen to that podcast, that's how I found a rap group called Tech Nine. And now I listen to them all the time. And you can turn it off. You can see next to the search box, there's little things that Instant Search is on. You can't turn it off. Why? Yeah. So, the question was, how does it affect PPC and SEO? Which, you know, we actually raised that question before when they just announced that it was coming. Yeah. Because Instant shows you results before you search. And so, then you begin affecting your impressions, which is going to show if it affects impressions and they don't click, then this affects your CTR, click-through rate. And so, what was it? A three-second rule? Yeah. It was... Three seconds, yeah. And then, yeah, it'll search. And then it'll search. And then it'll select from food that falls on the ground. Like, ah, it'll be a three-second rule. Yeah, it will search, you know, if you're, like, still for, like, a few seconds. And then, all right, you must need to search for an impression. Yeah. So, and I find I use, I actually find I use Google Instant, and I, you know, I'll track a search, because as I'm kind of adding one word at a time, I'll spot check the first three results, because, you know, some of the technical searches that we do, you know, it's, you spend a lot of time trying to get the right phrase so that you get your results. So, it actually has some benefit. I think it's

pretty good. What has that benefit, and I think what that benefit is, is long tail. Yeah. Okay. Because Instant tends to show you long tail results. Okay. So, you may search, you know, whatever, but Google Instant will give you a different phrase you should probably be optimizing for. Okay. And for Podcast 75, our tip was have a plan for your PPC. Yes. Hopefully, everybody has a plan for it. Again, that goes back to don't throw money at the wall and see if it sticks. Actually have an organized plan. Yes. Here's the one that you mentioned. I'll let you take this one. This is the one that you mentioned earlier. Well, I'm going to pass this on to our production manager, Darren Bowie, because that's where I got it from. Designing webpages for the iPhone. Darren, okay. Darren, I need a favor, dog. He said, he sent over this little thing. There's a piece of code. Okay. If you're designing a webpage for the iPhone and the iPad, there are specific dimensions of the phone and the pad to display the website. And there's a piece of code that you can put on your site that all browsers and devices will overlook except for the iPhone and the iPad. And it's just for those devices. Darren, now, everybody's like, well, where is that code? I need that code. Well, Darren, I need you to post that code, dog, because I, man, I got it somewhere, but dude, I... Yeah, he lost it. Yeah, basically. He'll send it to me. I don't know where that code is, but it's a little piece of code. And I was like, wow, that's very cool, because, you know, and with these new devices, this may become, it may become more relevant, I think, with these new devices, but I'm not exactly sure. But it's very important for the iPhone. And the tip was design websites for computers and mobile devices. Yes. Because they're becoming so prevalent now. And we still have a listener question from a few months back that

I would really like to get into. We do need to. You're exactly right. Dean Calhoun of Affiliate Solutions was taking his daughter to college, and he was like, you know, I see these kids on the, there are just phones everywhere. Every of these kids are on the phone. You know, let's talk a little bit more about mobile marketing, mobile search marketing, mobile internet marketing. So I would definitely like to get into that in 2011, because it's going, it's only going to grow, and I think a great QR codes would probably be, no, the bar codes. QDR codes. Yeah, it would be a great time. And I think it'll be app marketing. Okay. That's why Google, the Android marketing is opening up for people to include advertisements. Same thing with the iPhone apps as well, because all those free apps, they have marketing on them. Yep. They have links, they have, you know, different companies promoting, which is strange, something totally different from that app, right? Yeah, yeah. Like, you would think that it would be a little bit more targeted, but it may just be because of the initial lack of targeted advertisers, and as that increases, the advertising will get a little more targeted as those people hop on board. Yeah, I think that's a great podcast we need to do in 2011. Social media marketing, blogs, and Facebook. This is podcast number 77. We discuss good and bad aspects of social media marketing, but, by the way, what are the bad ones? Probably not doing it. Not doing it, yeah. Probably having a Facebook page and really not engaging in it. Oh, being a douche. Yeah. Don't be a douche at social media. Yeah. Don't add me as a friend just so you can DM and spam me every day. And I guess that's probably someone you're thinking of right now. Like, he's probably like, yeah, don't do that, such and such. He's probably thinking of a few. Yeah. If I follow you and I subscribe to your blog, there's no need to

DM and send me direct messages. Yeah. Literally, in that podcast, we talk about why you should have a blog and how to be social on the web, you know, with Twitter and Facebook. So, go back and listen to that. Our tip was, social media has become a must. Yes, it is a must. Here's another reason why you don't want to be a douche. With social media, and I'm going to steal this line from Chuck. Social media is faster than the news. I think it was, what you said was Twitter was faster than the news. Yep. If you're a D-bag, right, it will travel very quickly. Not to be confused with the T-bag. Yeah. So, if you want to be a douche on social media, it's going to travel fast. You know, everybody's heard the phrase, bad news travels, good news travels fast, bad news travels faster. So, don't be a douche, a dork, whatever. You're a dorky douche. Number 78, who's going to grab that one? I'll take it. Social media, SEO, Google Alerts, internet marketing. Google Alerts, this is, I remember this one specifically. Google Alerts is an application that they use where you can put in a specific word and it will tell you whenever people talk about that word. We have an alerts account for eWebStyle. Chuck has an alerts account. Chuck is the one who told us about it. Yeah. And that's how we got connected again. That's how we got. We gave a shout out to Chuck on our podcast. We probably just covered it. Yeah. It went through, you know, the internet and it hit Chuck up and Chuck, like, the next day it was like, hey, what's up, y'all? Blah, blah, blah. And the story was pretty much all she wrote. I think he said, holla. Oh, yeah. And social media, SEO, right? So, if you're blogging or if you're posting different articles, that's a good place to use a keyword-rich title for that blog post. And so, you want to do that and then make sure you

use that same keyword-rich title when you tweet about it or when you Facebook about it or when you comment on it somewhere else, when you link to it on any of these other social media sites. Keep that same keyword-rich text that you're using. And our tip from that podcast was don't be a douche. Ooh. Because it's just, man, there's just so many people that just think that's cool out there. All right. Number 79. This one we talk about, SEO, yeah, all right. Remarketing. We discussed remarketing, banner advertising versus SEO. What is banner advertising? What is remarketing? Okay. Well, they're not the same. Well, they're kind of, nah. Here's banner advertising. Banner is a form of remarketing. There you go. Yeah, there you go. A banner is you go to CNN.com and they have, you know, everybody's probably seen it at some point, but there's these big banners that, oh, hey, you like Dell notebooks and you can click here and go to Dell website. They're all over the internet. I think most people's eyes are trained to, my eyes are trained to look over them. Skipping. And after we did this podcast, I started, oh, there's banner ads everywhere. I go to the Kron.com. That's the Houston Chronicles website. I go to CNN a lot. They're there. ESPN. ESPN. They're there. So, it's another, it's a great way to market. It's just a different animal. Remarketing is a way to utilize people that have come to your website and left. So, and you can use banner ads to do that. So, I went to ewebstyle.com. I left. I went to CNN.com. And, oh, you know what? Use that example of the domain. That's a great example. I went to register. I mean, this is like killer remarketing where I went to register.com. I was looking up a domain for a potential client. The next day or at least later that day, I was on a totally different website and it said, don't let XYZ domain name.com get away. And, it was literally the domain that

I had searched for. So, it had dropped a cookie on my browser and it remarketed that domain name to me that day. Specifically. I mean, that's great. That is about as specific as it gets. Like, I would almost buy it because like, wow. I'm going to buy that just because they did it. Either that or I log off. Yeah, yeah. Yeah, get away from me. Big brother watching me. Big brother watching me. How come what we didn't, what we never realized about big brother is he would always be trying to sell his shit. Yeah. Our tip from that podcast was remarketing is a powerful tool in the SEOers and really it's SEMers war chest. And SEOers, once you get traffic to the website, it's another tool to bring it back. This is kind of, this is not about the podcast, but I'd like to talk about this because I think people have told us we are kind of a rare case in the SEM community because we don't, there's been kind of a, I guess in the earlier days, years past, there's kind of been a bit of competition between SEO and PPC and what's better and this. And I think we, we take a, I was going to say holistic. I was going to say this, I'm stealing my word, dog. Yeah. Oh, listen, but we do it all. You know, we, we definitely do it all. And some people will say, oh, you don't, you want to do SEO. You don't want to do remarketing or you won't want to do banner ads or you don't want to do this. And I'm like, Hey, you want to put your name from, you want to shout your name from as many mountaintops as possible. And we have found a way to, we feel like search engine marketing, all the different types of search engine marketing compliment each other because SEO doesn't do what PPC does and PPC won't do what remarketing does and, and they all help. And social doesn't do what either of

those do. So, you know, if you're talking to somebody and if they say, don't, don't do blah, blah, blah, run, you know, run and, you know, well, listen to what they say and then be like, you're a dinge. Yeah. You're a dinge. I mean, cause truthfully, you know, SEO takes longer, right? So it's probably the better choice because, you know, we all look for those natural listings, but it takes longer. So why not do PPC? Why not do Google local? Why not do remarketing? Yes. And even when, even when you're on the first page for organic, there's what's, why not have your web that you link on a couple of places? Exactly. I was in a meeting with a client on Tuesday of this week, right? He's an attorney and he told me when he was looking, he's one of our clients, when he was looking for an SEO company, he says, I spoke with this lady and, and we're talking about SEO and she goes, you don't want to do that. You know, what you really want to do to build traffic and build awareness. You want to go out and just do it, you know, shaking hands and giving seminars and doing that. And I was like, uh, I think she was a internet marketing or a web design company. I was like, she told you not to optimize your website. What? I'm like, okay, I understand. Hey, it would be great to do. And I said, I said, listen, doing that is great. Putting your name out there. Any way you put your name out there is great, but she's telling you not to put your name out there on the internet. And that's stupid. Yeah. And that's stupid. Now we, we have, we have, uh, picked up some, some clients who are, who are in advertising and just basically because they didn't understand SEO, they, because they kind of explained it to their client up, oh, that's kind of voodoo. You don't really want to mess with that. Now they're on

board. Now they're, you know, pitching SEO and, and they, they always kind of knew the value of it. Uh, but they really weren't, she wasn't in a position to really pitch it and, and, and help the client take advantage of it. So, um, it is a, an educational process. Uh, podcast number 80, SEO tools, China SEO and being to PPC conversion. This is what I remember about China. Yahoo totally. Oh, oh, Yahoo to be, oh, Yahoo sucks. Anyway. Yeah. Sorry. They fire people. Yeah, no. Uh, China SEO. This is what I remember. Right around this time, like sometime in the fall, China, like, I can't remember what they like cut off their internet or they cut Google out. Well, I know they did that. They cut Google out. They were negotiating. Yeah. And, uh, I don't know, China was just being a real D bag for some reason to its people and restricting their internet access and all this other stuff. And, and I remember I was like, and we were talking bad about China. I was like, yeah, we're done. Like they're going to cut us off. Yeah. We're not going to be a broadcast in China anymore. Yes. And I mean, I'd love to see somebody in China holler at us if they're, cause I know we have a listener. Yeah. We've got a whole bunch. I mean, uh, our stats don't, uh, don't lie. We've got a lot of listeners there. I just, hopefully they're not all with the party. Yeah. Uh, Chris said that. Not me. Hi. Y'all are coming after anybody. Hi party. I remember, uh, SEO tools. We discussed the, this is when we discussed those, uh, that too. I gave the tool earlier at the beginning of the podcast. There was another tool, uh, but you have to go back to 80 podcast, 80, cause I don't really remember it. And, and the tip from that was, uh, find the keyword tool that works best for you. Yes. The tool that he doesn't remember. Yeah. I mean, we've

used a ton. Which, which may or may not be the tool that he doesn't or does remember. Market Samurai. That's another tool. And there's just a ton of them. I can't think of. SEO Quake, um, uh, that's a, that's a, uh, Firefox. Yeah. Firefox. Shout out to Firefox. If you get at me, man, we'd work something on us. Sam is promoting. But yeah, SEO Quake, um, I'm just drawing. Aardvark. Aardvark. Love Aardvark. That's a great tool. Um, we picked up another one the other day, um, that had some pretty good information. I do not remember the name of it. I have no clue. Only used it that day. A lot of these are on, like, they're like on-page tools. You start the tool and it'll just, it'll show you what's happening behind the scenes. Are they using header tags? Yeah, they're all tags. This is a paragraph. This is an image. Blah, blah, blah. Yeah. Great stuff. I, I use Quake and Aardvark all the time. All right. All right. All right. Number 81, we told you we'd get back to it, uh, CMS, like WordPress for SEO. Um, and, uh, really go back and listen to it as we just really kind of got into more detail after having some more experience with different content management systems. Um, and the, and the tip from that podcast was take your time, do your research, get the right CMS for your business. Yes. There are, you know, what I'd like to say is there are, some of them are very easy. Some of them are simple. Uh, some of them are not, some of them are very large. My experience with Joomla is that it's a very large, it's, it's very powerful. It can do a million different things. Literally. I, I would like to say, and I don't, um, this is, this is the, don't be a douche face. I think that Joomla is more capable than WordPress. Uh-oh. Uh-oh. I mean, you know, that's, that's a, that's a, I think that's intended to, to,

to create discussion. Yeah. Number two, uh, he's probably right. Right. In regards to how Joomla works, it has a lot of functions, a lot of different things it can do, tons of plug-ins. Yes. But. Too many plug-ins. Yeah. I think, I think it's overkill. Yes. And that overkill is what makes it difficult. WordPress has a ton of plug-ins also, but everything's seamless. Yes. And it works. I think, I, I think, uh, rather than overkill, it's actually just too, it's too compliment, uh, confusingly. Confusingly or complicatedly, uh, executed. Complicatedly. Yeah. Complicatedly executed. It's like, hey, I just want to build a new page. That's it. That's all I want to do is build a new page. How do I do that? How do I turn up this link? WordPress says, go here, edit, publish immediately. And WordPress has that rollback feature at the mod. Oh, okay. It's kind of sweet. Modics. Okay. It says, edit this resource, save. Joomla, on the other hand, is, edit this article, go to this template, review this module. Yeah. Add this plug-in. Yeah. Check the menu. Review us on the, review our website. And then, uh. Apply, save, and publish. Yes. Finish the math problem, and you're good to go. Yeah. A train leaves New York. Yes. I'm like, it's just. But, not to knock Joomla, it's a great platform. It's, it's got a lot to offer, but you have to really learn. You have to really learn it. And we use all of them, just for variety, but, but you gotta really learn it. So, uh, my man in Scotland, yeah, I feel your pain. I definitely feel your pain. Yeah. Uh, uh, um. Duke now. Duke low. Duke low. Yeah. Yes. All right. It's Keith. Steven. Adam. Steven. Number, number 82, we talked about, actually, the next two podcasts we did bring up and discuss Google Boost. Uh, Google Boost is kind of a new way where, basically, you can highlight your, you kind of blend pay-per-click with Google local places. Yeah. Uh, and, uh, it's probably just

Google Places. With Google Places, and, um, and it's really a way for, uh, Google to make some scratch off of your places listing. Well, I think it's them realizing that local is the new thing. Yes. You know? And so, if that's gonna be the new thing, let's first off make it take up majority of the real estate on our SERPs page, and two, um, let's make money off of it. Let's, let's make money off of the entire page, not just the very top and the right-hand side for the sponsor. Let's make money everywhere that we can. And, uh, yes. And, uh, we did finish our, our conversation on CMS in that podcast. Our tip was, uh, the, just to let you guys know, the CMSs we are currently considering are Joomla, ModX, and WordPress. Yes. Not in any particular order. Yeah. Another one. Somebody told us about one. Peach? Uh, Perch. Perch. Perch. Darren told us about, uh, Perch. Okay, maybe that's the one he was talking about. He coming, he said he knows a great CMS. Okay. Uh, and there's, there's one, what I'd like to say, because you said something about Google Local becoming the place to be, and we've talked about this before. A through G. Yes. A through G, the, the seven pack. Uh, that is becoming the, uh, that is becoming the, uh, that is becoming the, like, maybe we need to add a bar on each podcast. Uh, that's becoming the place to be, A through G. So, you really need to focus on that. To know. Because it's becoming the place to be. I feel like, I've always said, I said this a while back, I feel like that is the most important place on the search and the results page, is the, is the local maps. Because it's the first thing everybody sees. Yep. Spend some time on it, and write Google Places a dirty email. Well, because they are really getting on my nerves. It's the first Paul Hanson, and he approves it. Yes. I'll take

the party calls. You can take the Google calls. Um, the next podcast, we again, talked about, uh, Google Boost. Um, what else did we talk about? We talked about the layout. Yeah. Oh, the new layout. We noticed, when we noticed, um. The search, the search, the map on the left, the map on the right, the, the actual places, Google Places listings being mixed up with regular natural listings. Organic, yeah. Mm-hmm. Yeah. Another perfect example of why places is extremely important. And I, you know, you made predictions too, last podcast. I predicted that I think they're going to start including in their organic algorithm, the Google Places listing. Google Places listing. So that what it's displaying is the combination of the webpage that would normally show up organically and the Google Places listing. I think that's going to happen. They're kind of doing it already, but we don't know if what they're doing is just having that six-pack integrated, right? So the six-pack defines it, and then they just kind of mix it throughout. Or are they already integrating the Google Places and saying, look, you know, a factor in our algorithm to show up on the first page is the completeness of your Google Local Places, do you have reviews, those kinds of things. And really it should, right? Yes. If there's any way for them to present websites with reviews, boom, Google Local Places would be the greatest way to do it. So make sure that your local Places listing, you have a Places listing, and it is completely filled out. You have videos. Did you read the tip? Oh. That's good. Make sure your Google Places ad is 100%. Yeah, you need videos, you need reviews, you want images, you want links, and they give you a spot for links. So this is a great way to put a link to your social sites. Yep. Oh. All right, now, this is our last podcast that we're going to cover in our 2010 year, SEO year in review. Who's going to take it? Chuck?

Number 84, SEO for video. Oh, wow, y'all suck. SEO and Flash websites. Well, SEO for Flash websites, you know, it's still up in the air. Some people saying they can index it. Some say they can't. My recommendation is just, you know, be light with it. Don't overdo it. It works good for headers and certain graphical elements, but for the most part, make it text so it can be indexed. Same thing with video. So, you know, if your video is very informational, make sure you at least transcribe it and post the content with it. And the title of that video, which can be indexed, which we know, make sure it's keyword rich. Yep. And that page that you're putting the content, you know, make sure you've got the right header tags, title tags, and everything, because Google's going to value that video based on the content that's around it. So that's kind of the advice for getting your video onto the first page of Google or even YouTube, depending on what you're shooting for. And here's a tip that I remember Chuck saying, put videos on YouTube. Yeah. It was like, because, you know, obviously YouTube is a Google product. Yeah. So you make sure if you have a video that's on your website, you need to have a YouTube page with that video on it. And that's the video you put in your Google local, in your Google places ad. As a matter of fact, yeah, you have to. Yeah. The only way you can get a video on your places ad is on YouTube. Oh, you can't upload it? I didn't know that. Yeah, it's got to be on, unless they've changed in the last, like, three weeks, which I hope not. Well, there's no reason for them to, right? Because the accounts are already kind of integrated. So, hey, you're already logged in. Just tie that to a YouTube page and then use that. Which, by the way, I'm not sure I like, since you brought that up. Yeah. Like, they ask me,

every time I log into YouTube, do you want to merge them? And my answer is no. Wait, you don't want to merge YouTube and what? Do you want to merge my YouTube account with my Google account? Okay. The reason I don't is because I don't use my Google account, except for Analytics and AdWords. Right. Right? So, you're keeping them separate. I keep them separate. My YouTube is really most serious. Yeah. And, you know, if y'all give me an option to merge that with my most serious Google Apps account, then I'm all in. Right. Right. Yeah, I don't want to merge it with Google, so stop asking me that. Any other big news that happened between? So, we just covered August to December. And this happened. Twitter made $200 million the other day. Wow. Like, in a day? No, I was blank stare. Oh. Yeah. Yeah. Wow. They just raised another $200 million. Which, I don't know how they keep raising this money. Shout out to Twitter. Like, get money. I'm not mad. The tip of that last podcast was optimize everything, including videos. Okay. That's what's up. What's up, Leo? Leo! Leo! I know there's a lot of things that happened between August and September. I just can't think of anything. I really can't think of anything. Well, we do have notes here. I think it's a good time. We're actually, we're hit two. The last two podcasts have been 40 minutes. So, it's a good time. The 2010 SEO Year in Review, which somehow I can remember that title better than our actual podcast title. Yeah, it was written right there. Well, that's wrong, though. It's SEO Podcast, Unknown Secrets of Internet Marketing. Remember, we did that change a week ago. We did it like a minute ago. Well, man, it's been a great year. Again, I want to say thanks to everybody that listens to our podcast, that says something, you know, comments on our Facebook page, that connects to us on YouTube, on Twitter, Facebook, Podomatic, people who write reviews on our

Facebook page, who ask questions. You know, again, we do this for you guys. iTunes subscribers. Yes. Oh, yeah. People who write reviews. You know, people who communicate with us. We like to laugh, joke, have a good time. We do this for you guys. If you have questions, comments, concerns, you can hit us on our Facebook page. Yeah, there's in the discussions tab. Yes. There's a place to put it. You can email us at podcast at e-webstyle.com. We still offer a free website analysis. There's probably about eight that we have to go and do. We're still going to do it. It's two last night. Okay. We still have to do them, but we will get to everybody. What else? We build websites. If you need someone to build your website, we can offer that. I like to, I've got a short little elevator pitch I do in my networking group, and I say this. We do three things. We make great websites. We put those websites on the first page of Google, and then we actually iterate with that website, Google, and the traffic to make sure that that traffic is actually converting your business. So those are the three things that we focus on. Yeah. Those three things. We can provide that services. The reason I say that, we had a guy that listened to the podcast, like, I didn't even know y'all did websites. I had somebody else build my website, and I was like, no. Boo. Boo. All right. Well, this is the end of podcasts. I don't even know what number this is. This is the end of this. 80 something. 80 something. Well, we finished 84. But I don't know if this is 85. 90? Is it 90? It's 90. Okay. Yeah. Podcast 90. Podcast 90. Thank you guys for listening. Thank you for making us the most popular SEO podcast on iTunes. Remember, we are your friendly neighborhood top position snatchers. And we come to you with the message of don't be a douche. Happy holidays. Happy holidays. Happy New

Year. Be safe. All right. See everybody next year listening to the podcast. My name is Chris Burris. I'm Paul Hanson. Charles Lewis. Bye.