10 SEO Tips To Get Your Website To The Top Of Google Search by Christopher Ratcliff #499

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. And my name is Matt Burkshaw, I'm your SEO specialist. I like with the wings out, like you're just flying on your SEO knowledge. Yeah, I am really. I mean, I'm quite the SEO today. Well, you talk about being in flight. You need to sit forward so I can hear you. You talk about being in flight and that like getting up there gets you started and then you can start hanging, hang gliding. And then, I mean, I wanted to call, you know, I was looking at renaming the company like Jetstream, you know, like you get up there in the Jetstream, you get in the top three positions. And if you have the right information and people interact with it, it just kind of is a self-fulfilling prophecy there. But, you know, like there's a lot of people out there doing Internet marketing way more than before. So it's competitive. Yeah, very, very competitive. Well, please remember, we're filming live from Houston, Texas. We are at different locations, but we are live in Houston. And Matt and I, we are your results. I don't know. I'm not the headquarters. I don't know. You're the headquarters. We have trophies over there, but, you know. Yes, the beautiful trophies behind me. They're crushing me. They're huge. They're ginormous. All right, we do have one review. It's not five stars. I don't know exactly what happened. It's from Jacob Hosley. It is four stars, and it's pretty simple. It says good and responsive. So, Patip, to you anyway, Jacob, we wish we could earn that one extra star. If we're good and responsive, I don't know what more you were looking for. We'll try and do better next time. The article we're going to talk about is 10 SEO tips to get your website to the top of Google search. So, Matt, this is a little bit of an older article, and I send it to

you. And what did you say? Like, pretty much right away, you're like, hey, what did you say? Well, I thought the article had really good information, and I was like, it's, you know, you follow the right, like, process, or you kind of follow the algorithm of what it's doing, and they're not going to totally change the algorithm. So, you know, it reminded me of people that call in or we talk to that say, hey, I want to listen to new episodes of the podcast, but they haven't listened to a ton of the other episodes. And it's kind of like, well, you can go back and listen to old episodes. I know people want to stay with what's most new and current, but there's also, if you're trying to learn SEO, there's a lot of fundamental things that you can pick up that still apply. So, like, I think that article was written in 2016, and many of the things, if not all the things, still apply and really are blossoming, I guess, of, like, what they were talking about, what was coming, I guess. I don't know. I think there's a lot of people who wish they had started the things we're about to talk about back in 2016, because if they had, they would be in a much better position, or they're kind of scrambling to do these types of things right now. Yeah. Well, let's just jump into that. This article is by Christopher Ratcliffe. Love the first name, of course. Patif to Christopher Ratcliffe. And we're just going to jump into it. 10 SEO tips to get you to the top of Google. Number one is Optimize for RankBrain. RankBrain is Google's machine learning, artificial intelligence system. And when we first, again, when we first pulled up this article, we're like, well, we don't really talk about RankBrain that much anymore. But guess what? It's still there. It's still in the background just learning like you're Tesla. Learning all the time. So it's the thing that when you get into long tail

phrases or phrases that Google is seeing for the first time, which, by the way, when this was published, it was about 15% of searches per day were kind of new searches that Google had never seen before. Maybe that number has come down. Maybe it's actually gone up. Like, that's an interesting thing because they're getting more and more exposure to all of these queries. And the reality is there's more and more users using it in different, more and more different ways every day. But basically, when it gets into those long term phrases, long tail phrases, that's when RankBrain starts to get in. And they say, here's how you optimize for RankBrain. Create content that answers unique queries that are particularly relevant to your audience's personas. Yeah. I mean, I can tell you that there's been a number of things that I've been searching for recently. And there are still opportunities out there for really long tail key phrases where I didn't get the answer that I was looking for. And I had to start using the operators to actually dig in a little bit more because the callbacks I was getting weren't what I was looking for. It was really quite interesting. And it made me kind of go down a little bit of an SEO rabbit hole for a little while. And, you know, so I think there's opportunity out there. And I think really answering for those long tail keywords and answering the questions of your users are absolutely important. Yeah. And I think that you're going to find that the answer questions is going to be a recurring theme during this particular podcast. So number two, optimize for near me searches. Micro moments. These were discussed back in 2016. I remember doing podcasts about these. By the way, go back and listen to our podcast. You know, like as Matt said, like the content that we're covering in this podcast. Every now and then there's going to be a podcast that just dies. In fact, we would have argued potentially that AMP pages

was a podcast that we did that we thought this one has a reasonable chance of dying. And it's still here. In fact, we're going to talk about it again today. So most of the podcasts that you would go back and listen to are actually still incredibly, incredibly relevant. Note that mobile is one of the key drivers for local searches. So we've all done that, like restaurant near me or, you know, whatever. Where's the nearest XYZ? Mobile searches are very active. They're not brand loyal. So there's a lot of opportunity in those moments, in those micro moments to win business. The advice here is all about anticipation, relevance, and ease of use. Make sure you're anticipating what they might be looking for as they're driving down the street, what would be relevant to them, and make sure it's easy for them to find what they're looking for. Yeah, no, I love micro moments. Google was really pushing micro moments in the trainings for the Google partners a while back. And so there's a lot of optimization around each key step, for sure. All right. So number three, this is 10 SEO tips to get your website to the top of Google. Number three is optimize your local presence. Now, I would argue this is as relevant today as it's ever been, right? Certainly, it's more relevant than it was in the beginning of Google, but it continues to be important. You need to sort out your local SEO. So that is Google My Business, just to run these things, Matt, maybe you want to add. But some of the things here are you need to have a long and unique description of your business. Choose the right categories. Key information on opening times. Lots of imagery. Regular updates, which, you know, I might be guilty on one of my businesses of not doing regularly. And then local phone number and business address. So, yeah. What's your thoughts on local? Well, you know, there's actually a lot I have on local. I won't go into it all.

But basically, local or the maps or GNV, like when you talk about SEO local, that's really what you're talking about. That's a whole different algorithm. And so there's a lot of things that you need to do to optimize for that. One of the big things is you could be answering questions. OK, so like there's a question answer on Google. You need to be posting regularly. It's just like blog updates. Also, don't post content that might confuse Google. So kind of stay on topic of kind of what what your audience needs or is looking for. Understand that the landing page, because the algorithm hasn't been invested in as much as universal search, that that it's targeting a specific page. It is branching out to the rest of the website. But there's certain kind of key points. We have like checklists and stuff that I have my team follow. It probably a good downloadable of like what you need to have. And you have name, address, phone number, you know, how long the business has been around, who you're catering to. There's a there's a lot of different things that you need to do. There's a lot of different, I guess, tactics and strategies that you can use to optimize for the maps. It is 30 percent of all traffic. So it's important. Don't overlook it. Right. And for a lot of businesses, maps matter almost as much or sometimes more depending on the search, you know, in the urgency of like what people are looking for. Then then regular search, like if they're not doing a ton of research, it's kind of like where where ads have an advantage for the emergency plumber near me. Those kind of service based things that, you know, DWI lawyer, like you need somebody like right now that has a smaller cycle. Maps are a lot more important than people that are doing the active research and trying to find the best product or service. So, I mean, local is great. I mean, I love local. A lot of time.

A lot of time should be spent on local. And I don't know if you hit this hard enough. And the point here is lots of visible customer reviews. Right. The more reviews you can have with the higher star ratings, the better you're going to do. Just period. So, I mean, reviews, I feel like, you know, you need to get to 12 reviews, I think is what the data says. But I again, like I think we were talking about RankBrain. That's like almost like a given. And I was like, well, if you're not if you're not generating reviews, you know, that that's the most visible thing that people are looking at. That's what like people in the social economy are, you know, like trying to crowdsource like information and they use reviews to do that. So absolutely. I think they're that's that's kind of a cornerstone of local for sure. All right. So next we're going to get into something that is, you know, we could debate. It's optimized for natural language and voice search. If you're a friend of the podcast and we hope you are, if you are or you're just becoming one, make sure you subscribe and follow however you're listening or watching. It's interesting because this kind of falls into what I've argued, the particular chart that they have on this section. Right. So optimized for natural language and voice search actually shows this trend and it goes across and it shoots way up and it's three lines and they all shoot up. And one of them is here's how the how the increase for the phrase navigate home has improved. Here's the phrase call mom, which is significantly higher than call dad. So, you know, in the context of the ongoing debate that we have here, there's this massive increase in online searches. But from an SEO's perspective, I don't care about call dad. I don't care about call mom. I don't care about navigate home. Those aren't relevant searches that are going to drive business for my customers. So. So,

Chris, you know, every time we talk about like voice search, you know, it makes me think of there's this documentary, which which you might have seen it. I don't know. A lot of people out there hopefully seen it. It's called The Social Dilemma on Netflix right now. And it's talking about like, you know, predictive learning and really persuasive technology. Right. So like social media and like like I feel like you have a belief. OK, seek out information that supports your belief. So you get this article and I'm like, you know, like, look, grocery searching, online searching, like 50 percent of all searches are going to be voice search. Like there's a lot of data to support voice search. And you're just like, yeah, I think that's your search. I believe it. I believe that 50 percent of certain searches are going to be voice search. Now, how many of those are relevant to may ever be relevant to us? Like that's the that's the only debate. Right. Depends on your targeting. Right. So the younger generation are using voice search the majority of the time. People are using it to reorder stuff. Groceries is huge. Entertainment's huge. People are using it to shop like online. So depending on what you're selling. OK. Right. Just like the searches, there's a lot of relevancy for voice search and you want it. And also Google can now which they can totally like if you're in a Google Hangouts, they're totally recording all that now. About two weeks ago, they rolled out a new like, I don't know, phone system. And even with like Google AdWords, you know, they have like a call rail kind of built in like Google is recording everything. OK. And so, you know, if you're producing audio, they're they're sucking in that audio and they are combining it in. So they're they're algorithms. So, you know, voice search is extremely important from, you know, what you're saying, but also like what you're putting out there for Google to pick up. So I think voice

search is is pretty dang important. And I think it's going to continue to be more important, you know, as people understand the technology, all the little dots, you know, and echoes and everything like out there. Like, I mean, voices, it's going to be we're going to have just like stuff implanted in us and it's just going to like know our thoughts. I mean, so that's like after voice search, but I mean, it's a progression. It's going to happen. I don't know what to tell you. And what I would say is if our voice, if our thought is, I wonder what the best home remodeler in Houston is. And that breaks down to a search that is best home remodeler in Houston. We're already going for it. I see that. But like I are all the blogs, which blogs, you know, I believe like other kinds of content are becoming more important and have been. But OK, if you're looking at text content specifically, we're looking at like, you know, something in a very narrow scope. What about like, do you talk the same way as you write? Like if you're writing formal language for your blogs or something like that, that's not how people are going to ask questions. Do you think people vocally say the exact same thing as they would type? So, you know, how how you answer the question in a more informal conversational tone, like there's going to be a higher chance that that's going to be the right callback versus, you know, just going after like standard terms or short, short terms, like right short, like seed keywords. So I would say like three things. One, have you ever paused to formulate the voice search you're about to do to like think of like what's the right like how do I word this right? No, because that's more conversational. I do. Like so. And maybe that's where part of my angst here is, is I'm like, OK, what's the right query? If I want to ask the right question, let

me get it. And then have you ever been like doing, you know, in the middle of a voice search and somebody starts talking to you and you're like, what are you doing? I'm in the middle of a voice search like this is this is crazy. You should know better than to even whisper anything. Right. So we've all been there. The next is if if we talk about rank brain specifically, rank brain is supposed to be figuring out what we're actually trying to say from conversation as it molds into what we might have traditionally searched for. And then finally, I would just ask like one example, like what's a good example where the the voice search is going to be different enough that you're going to change your SEO approach or tweak your SEO approach? Well, I think it depends on your market and what you're selling. I don't know a specific example of generalities here, but what I can tell you is I think that there are opportunities, OK, even though I don't have examples where if you optimize for voice search, like the difference between position one and position three or four, OK, is triple the job. Right. So depending on the keyword, depending if you know, like, OK, so you're thinking about it like an agency, OK, and, you know, like switch gears to think about it like, you know, your other company, you want to be first position for every single term. OK, and if if you know, a hundred more searches or 50 more searches translate into 10 more clients for you, like, is that valuable enough all day long for that on a specific area? It's like optimizing for the the the the what what am I thinking about, like position zero, the knowledge graph, knowledge graph, right? Like optimizing for the knowledge graph to get that rich snippet. Like what does that translate into? Like it's I think you've got to look at it that that same way and not with a broad brush, but a very like a

sniper. Right. Yeah. And and you you get those little long tail key phrases here and there and there and they add up to be a substantial ROI, you know? Absolutely. Yeah. I can tell that you don't believe me and we'll just move on. Well, here. So I'll give you because I do. Right. Because the reality is, if you get the knowledge graph, that's insanely valuable. And is it could it be like some subtle tweak that gets you there versus not there? Right. Of course. Like that's that that's you do want to strive for those things. What I'll ask you to look at, because and I will, too, like and maybe I'm like programmer brained. And so I am actually like, hmm, let me think before I ask Google, let me think about what the best query is. And then I say my query. Right. Think about as you're going through your day, as you're doing voice searches. Is there one you're like, hey, that was actually kind of totally different or at least different enough from how I would have typed it. That it'd be good to have some examples to share like that. That'd be cool. OK, so I'll give you one last thing. So I think that that's all fair. I'll give you one last thing. So a lot of content. Google's trying to index the entire knowledge base of human existence. Right. So you need to provide content that's unique to what's currently out there. Right. So if you're trying to optimize for the best restaurant near me. OK. And everybody's pushing content that's that's describing that, you know, Google's just advanced pattern recognition to to a certain degree. Right. And so you need to throw something out there that they haven't seen before to differentiate yourself from somebody else. So it's like that extra, you know, as competitive as SEO is getting, it's that extra little bit that's going to put you over the top. And again, that's the difference between maybe position three and position one. And, you know, like

that's significant, you know. Yes. Very significant. For sure. I was in debate, you know. I was I was in debate club and I lasted one debate and I was like, yeah, that gave me. I actually won state in debate and I'll tell you this interesting story. Sorry, it's on a tangent. So so I've been starting to play more chess. OK. I don't know why, but I was, you know, on a on on a trip over the holidays and I was I played a like a sixth grader in chess and he was state champion or national champion. I couldn't remember. I crushed him. OK. I crushed him. I crushed a sixth grader. Yeah. Yeah. But I mean, like he was like state champion or national champion. He was really good. Like, you know, when you're playing against somebody who's good. Right. Well, I mean, I stopped playing because I don't like I couldn't find anybody to play with. That was like competition. Yeah. Well, a friend, you know, I will just say, yeah, a friend came over, started playing me chess. They had just gotten out of jail. They just got out of jail. And like, you know, like, hey, let's, you know, he was like, let's play some chess. But you didn't tell me for the last two years, the majority of the day was like play chess over and over and over. And like, so I play him and I'm doing OK. But like we get to like mid game, like like in game. He starts like checking me with like crazy stuff that like I wasn't playing. And I wasn't paying attention like that hard. Yeah. Like so we paid like 10 games and I won one game out of 10. I was just like, OK, I'm not that good at chess. You found one other person who could be a sixth grader. You know, put me back in my place for sure. So then what I did is, you know, I go on Amazon and I definitely buy some books. So I'm

like, how to beat people? Because I'm like, and I was like, we're going to I'm going to do a little bit of reading here, you know, away from some Internet marketing. And then I'm going to crush him and I'm going to surprise him and just like, yeah, let's play some chess. I need to win like one more game. Yeah, one more game. But like he like literally was like, we played 10 games and I was like, OK, like, like we're done. Like we actually I like stopped. I was just like so we were like, I got in a couple of moves. I was just like, let's just end it. And he's like, what? Like, you know, the game just started. I was like, no, you're already too far. But like, like if you met, you know, you mess up once or twice like it changes the whole game, you know. And but if but if somebody else, if they're good and they mess up and that's how I won is he messed up and I took his queen and I was just like, oh, yeah, you know. But anyway, sorry. Super long tangent. Apologies. So I guess the question there is what was the voice search that you did for the books? Amazon, right? So Amazon SEO is completely different than voice search. You know, Amazon's a whole different animal, you know. So. All right. Well, my screen just went totally black. I know you're fine. You're you're moving around just fine recording. So, yeah, let me see. Oh, it's back. OK. I don't know what happened there, but we're back. All right. So let's move on to number five. And number five might sound familiar. It is answer a question. Being able to directly answer questions with your content is important. Google scrapes third party websites, knowledge based queries. Those are the things that are, you know, like when is Kanye's birthday? Wikipedia used to be the dominant dominant site. By the way, this is back in 2016. It used to be the dominant

dominant site for these answer boxes. This has become less. So as Google recognizes that there are more quality expert content out there that they could utilize. Find out what questions your site can answer and create content that does that, that answers those questions. I agree. Number six is pay for it. Right. So you can just ignore all of the tips just by paying your way to the top with PPC ads. And Google, even since 2016, probably has made it easier where the paid ads show up at the top of the search result page. And so you've got more important real estate as you're paying for these ads. You can absolutely pay for it. But I know you got some strong feelings about paying for paying paid ads, Matt. Well, you know, like if you can get something for free, why would you pay for it? But I mean, SEO is not free, you know, you got to definitely work for it. There's more trust associated with SEO. But, you know, paid ads, you know, there's people that search paid ads and there's people that don't. And there's a very few people that overlap. That's why they continue to try and make the ads look more like not paid ads. Organically. But definitely working towards the older generation, the newer generation, there's even more mistrust, right? So there's a lot of things that go into paid ads. I think it, you know, I think that there's a place for them. I think attribution, they really need to work on attribution, right? Because like if someone clicks on a paid ad and then Facebook and then SEO, who gets the credit? They all want the credit, right? And so, you know, attribution is, I think, one of the hardest things because, you know, if you can put in $1 and get out $2, you're going to keep, you know, spending that money and ring the cash register. So I think that paid ads are a tool, just like social is a tool with reviews and, you know,

SEO. And I think you shouldn't discount it. But I don't think it's a silver bullet. And I think there's a lot of markets now that the markets got bid up to the point that it's not even feasible from an ROI standpoint. And so you've got to go after long tail key phrases. I think even some of the Web 2.0 sites, the, you know, the cost will click. Like you've got to really do a business analysis to figure out if it's right for you. But they're trying to make it quite easy. They were even running the special. Google has run the special until this month, end of this month, that check this out. For the free ads, the smart ads, that's what they're calling them, the smart ads, right? But the machine learning tools getting smarter, I don't discount that. But there's not a lot of control over negatives or bidding or anything like that. They're running the special until this month that for business owners that were using the smart tool, that they would show up more so in the maps than not. And they were like free clicks. So like when I found this out for all our clients that were running paid ads, I started running the ads at 50 cents or a dollar a day. Okay. Like I even had a couple at 30 cents a day and they were showing up in there. And, you know, it was like, oh man, these ads are working great. But really Google was just teasing you to get you like, like, you know, to the way people used to call it the crack cocaine and all that, you know what I mean? Like the, everybody was like, like hooked on it. And that's what they were trying to do is get you hooked on it. And then they're going to take it away. And people are going to be like, why isn't it working so much? Hoping that they're going to maybe be distracted. I mean, I don't know. I mean, I'm reading into

it because Google used to do things for the benefit of humanity. And now it's the benefit of the shareholder and, you know, to make, you know, crazy amounts of money, which I'm not against, but, you know, it is what it is, you know? So you just got to, you got to understand when you get into paid ads, like if Google was really trying to help, they would give you the data in Google analytics. They took it away and they said, oh, you pay for the day. Like, so you just got to be careful of like what, what the intentions are and how to utilize it. So, yeah. Yeah, absolutely. Hey, we got a comment from James Klaus. He's connected to us on, on Facebook, Patif to you. His comment is solid info. Appreciate it. I think he said it that way. Like, I feel like James said solid info. I like it. All right. Number seven, this is 10 SEO tips to get your website to the top of Google search. Get in top stories, implement AMP. Stop stories is the mobile equivalent of the desktop in the news section. And right now this section is filling up with accelerated mobile pages, AMP pages. Oh, he didn't say it like that. Nope. Oh, that's dangerous because I can have it said a totally different way. People's mouth, Chris, you know, you know, like, um, so AMP pages, we mentioned them earlier. We mentioned them as like when we did that podcast, we were both like, Hey, this is something that might actually go away and it's still here. So, so what are your thoughts? Amp pages? Uh, you know, I mean, it's part of the, it's part of the checklist for a lot of clients, um, when we're optimizing for speed, um, you know, really speed is becoming more and more important client interaction of like how they interact with your page. Like faster loads, the better, um, you know, there's AMP pages are great, uh, when you want a solution. Look at this. James

is like blowing us up. Thank you, man. Appreciate it. He says, I have my team listened to your podcast. It is great. Thank you. Thank you, James. Like, you know, like I have encouraged my team to, to listen to the podcast and the majority of them do, but now they're working from home. There's no, uh, windshield, uh, Academy anymore. So, you know, I don't, I don't know if, if everybody's listening to it or not, but, um, I think that I, I agree with you. I think that there's some, definitely some good info. Um, and a lot of this stuff where we try to, um, encapsulate in the trainings, uh, internally, uh, and, you know, develop processes to deliver. So, oh, look at that, you switched, uh, so I can make it, so I'm not, I'm not doing this one anymore. Cause you get nervous on that view. I can't look, I gotta, you know, I'm like looking in the mirror. I think the best takeaway from, from us and Ampages is what Matt just said, which is it's on our checklist, right? It's something that we do. Um, so, and I like actually how that's number seven. And in this, uh, article that we're covering, number eight is. You know what, Ampages, Chris, if you go listen to, at our old location, some old podcasts, uh, you thought Ampages were going to go away. I did. And they were, you know, there's sometimes some challenges setting them up, but you, you've changed your tune. And we'll keep working on you about voice search. And we, um, Hey, just give me examples. I just need data and I need data that doesn't say for call mom or dad are up. That doesn't impact. That's important. Stop. Anything that we do. Uh, by the way, the, the searches for call mom are at least double the searches. And it should be higher. All right. That's all I gotta say. That they should be higher for everyone out there. I remember this data. This was back, um, when,

when, you know, you had pay phones, when you had a phone at the house and calls were expensive. Uh, the data point that I had was, uh, that there were significantly more collect calls on father's day versus mother's day. Really? That's interesting. If you're going to call home and it's your mom, you're paying for it. If you're going to call home and it's your dad, he's paying for it. Wow. Wow. We don't have to worry about that anymore. Uh, so number eight is be mobile optimized. And I like now that it's actually after AMP counter to my opinion back then. Uh, because like it, for us, like be mobile optimized is, it is on the checklist. It's been on our checklist for so many years. We don't even really think about it. Um, building websites, build mobile first. Make sure that developers, um, looking at on mobile, um, you know, a lot of times people build on desktop and they don't think about mobile first. Yeah. Yeah. And that's how it's getting indexed first. So you, so you got to keep that in mind. Uh, all right. So, so that's, we're not even going to talk much about that because do it. Uh, number nine, speed up your website. Obviously AMP pages is certainly helping to speed up from the mobile perspective. Uh, check your site speed, uh, using a tool, whatever, whatever tool that you're thinking of using and then reduce page loads time. One of the easiest things to do is to actually, um, uh, optimize your images. You know, right. That's fast, but we've got a massive checklist. I don't know if you want to talk anybody, any about it, Matt, but we've got a massive checklist for, uh, speeding up your website. Well, there's, there's a lot of things, right? Like, you know, putting the, the, the videos sometimes, uh, take up a lot of time if you're doing redirects, which I'm dealing with that right now with our own website of a rebrand redirects are slowing it down. Um, the,

the cache or catchy or however you want to call it, there's new image types that Google likes sizes. I mean, there, there's a lot of things, um, you know, if your site gets hacked, it's going to slow it down. You got to, you got to make sure to check your, you know, site map because they'll, you know, throw all kinds of stuff in there. New pages are going to get created. Like there's a lot of like things that you got to look for and, um, you need to, you need to be optimizing for speed. Like, um, but yeah, I mean, it's not like 80% of the stuff's not hard. So, you know. Yep. Well, for the right person, right. I mean, there's server technical stuff. That's okay. Well, okay. Well, that's advanced stuff. Like, you know, like, look, see panels down the street. I know a bunch of people that work there. I'm not like, I wish they sponsor us, but they don't, but you know, like having cPanel makes it a lot easier to do some optimization unless you're, you know, big time server coder person. Yeah, absolutely. So yeah, we, we, we would recommend that for sure. All right. Number 10 is optimize your Twitter presence, right? So, uh, Google is indexing Twitter. So make sure you've got a presence there. Make sure you're being social. I think there's other places to be. Yeah. I'm sorry. I don't know. I, I use this. I've been banned multiple times. Um, cause like, well, okay. Google doesn't care about it. They say, right. I mean, they do. Um, but you're trying to do, um, SEO, like SEO is a broader term on the social media platforms and understand how the algorithm works. Um, you know, sometimes you got to break it to know its limits, you know, uh, I'm sorry. I know you told me, Chris, I got to stay away from some of that stuff, but, but the thing is we got banned and, you know, we got to regrow our Twitter, but here's

the thing. We had to, you know, change the name and, you know, all that. So it doesn't, it doesn't matter as much social media matters. There are certain platforms that get indexed. I think, okay, this is from what I've seen. So I'll say this because, you know, it creates a link every time you share. Right. And every profile has like page authority, just like, you know, the platform has domain authority. Um, it's all about what happens on the link, not just the links created. Google wants to see the activity on the link. So, you know, you know, if you're sharing a bunch of stuff on Twitter, great. And that's one piece of the formula, but if no one's clicking on the link and it's irrelevant information, Google's going to be able to see that and it's going to go, ah, you know, no one cares, you know? So, um, yeah, you got to understand the formula. So, yeah. And that's, that's 10, uh, Patif to Christopher Ratcliffe for that article, 10 SEO tips to get your website to the top of Google search. Um, we're excited. Like we're, let me zoom in on me so we're going to say, we're excited. Uh, we've got a really cool interview coming up. Um, this is going to be pretty phenomenal. I've actually been kind of doing some research already. Uh, really actually Google reached out to us and said, Hey, we got a couple of people who, uh, we were hoping you'd be interested in interviewing. And we were like, is this Google? The answer is yes. Um, and then kind of heard who they are. One of them is Gary and I'm going to butcher his name now. By the time we have them on the podcast, I'm going to know how to pronounce his name. Uh, it's apparently complex enough that I've seen some interviews where like, no, no, no, don't try. No, it's good. Uh, and it's Ilyas or Ilyash. I don't know. I don't know. And, uh, so he's a Google webmaster trends

analysis analyst, excuse me, at Google. Um, he's dedicated to creating a better search experience for users, uh, prior to, prior to joining Google in 2011, he was teaching online Germany, uh, journalism in Romania, um, technical consultant for several high profile media outlets. Um, and he's one of the world's most influential SEO expert experts. He's a frequent keynote speaker at conferences like SMX and PubCon. Uh, and so we're going to be extremely happy to have him join us, uh, on the best SEO podcast. Like the, I mean, that's. Can you change the name? Is it no longer the unknown secret center of markets, just best SEO podcast? I don't know. Like we literally, that just kind of came out so naturally. Maybe, maybe we should, uh, why, why don't we do some keyword research and find out if it makes sense? It does. Is that you've already done the labor? No one's searching the unknown secrets in the market. I mean, a few people are searching parts of it. Um, and, and you're, you're touching some different keywords. Um, but a lot of people, because of the domain, people are searching for SEO podcasts or SEO podcasts or digital marketing podcasts, marketing podcasts. But yeah, yeah. Well, you could argue we've got the domain, we've got content, so we shouldn't be showing up for best SEO podcast. So covered. And then you could have the name attack something else. Fair enough. I, as you may know, I'm open to changing names of things for the benefit of the company. What is it? What company? Well, there's a logo up there. All right. Well, that wraps up everything. We're going to ask you to do one small thing. If you enjoyed this podcast, uh, what we'd like you to do is just, uh, shiko us. Yeah. James, leave a review, buddy. Like leave us a review and we'll read it on the next podcast. Absolutely. Uh, share, like, or follow. If you're on YouTube, make sure you subscribe and hit the notification bell. Uh, if you're on,

I don't know what else would be a Facebook, make sure you're connected to us and, and tell three people about it. Let, let them know, uh, let them know that there's good content here. Let them know that it's evergreen. Even though we covered a 2016 article, it's, it's interesting how much is relevant and we can add to it and kind of comment on what's lasted the test of time. I mean, yeah, um, any questions, uh, people were sending us questions for a while. I think everything kind of changed the COVID, but, um, people were sending us questions. If you have any questions, uh, we'll do our best to discuss them on the podcast. And how about a question for Gary? Like we're going to have the Gary Ilyush in, uh, Google web, webmaster trends analyst from Google. We're going to have him here, uh, send us some questions that you'd like us to ask him. So James, if you're still listening or your team is listening, what kind of questions would you have? Um, and let's see if we can get those questions put together and we'll ask Gary, uh, real time. Yeah, Chris, there's a bunch. I interviewed a few, few friends of mine, um, not too long ago, people were like, what was going on there? But you know, you, you were, you were pretty busy, uh, in the trenches, but I actually, you know, there's some people I know in the industry that I, I probably should kind of reach out to and plan stuff a little bit more. Um, you know, but, but yeah, there's definitely some people, uh, we could have on for sure that I think could, could really add value to the community. So, and that's why we're here to add value to the SEO internet marketing community. Yeah. All right. Well, I think that wraps up our podcast, uh, until the next podcast. My name's Chris Perez. My name's Matt Bertram. Bye-bye for now. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye.

Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye.